So I thought the whole "paid newsletter" thing was dumb.

So naturally, I tried it out as an experiment.. The results were kinda nutty. The newsletter started bringing home $49k per month (!) -- Here's the backstory

"what was the newsletter about?"

Well - for the past year, I've been doing a podcast called My First Million. Gimmicky name, but whatever.

It's a pod where me and @theSamParr (and friends like @awilkinson @_jacksmith etc.) brainstorm business ideas based on trends we see
Anyways - the podcast has gotten pretty big. We do over 350k downloads/month.

People like listening to us shoot the shit, brainstorming ideas.

But as the nearest schmuck will tell you - ideas aren't shit without execution!

The problem is - execution is less sexy.
Usually when people talk about execution, it's in the past tense. We did X, and voila, we won.

They edit & cut out all the dead ends they hit, the stuff they tried that failed.

This gives people a f*cked up idea of what execution really is.
Still - there's demand for learning how to execute better.

The number one question I get in my DMs everyday is: "I love that idea from the pod, how would you approach it?"

There's no simple answer. So for months I just ignored them.
Until one day I decided - ok, if someone is going to pay for a newsletter. It's gotta be something that they REALLY wanna know.

I can't TELL you how to execute...but maybe I can SHOW you.

A paid newsletter showing you the day-by-day of how to take an idea from $0 to $1M+
This is different than your typical "get rich quick" stuff.

Yes, most people want to get rich

But the "gurus" who sell courses are typically packaging up cliches + stories of past success and then saying goodluck!

This was different. I'll show you exactly how I do it. Live.
It was a bit scary. Promising to take an idea from $0 to $1m+, in public.

It's like David Blaine when he does a stunt (eg. frozen in ice, buried alive etc.)

It's a new form of teaching (which is my passion). Like a virtual apprenticeship.
Now of course, I have a full time job, and 1 year old baby. So this became my moonlight project. From 7pm (as soon as baby was done with dinner) until 1am every night + full days on weekends.

And I begged @benmlevy to help me and he said yes.
Every month we took on a different challenge:

✅ Raise $1M from investors you've never met before
✅ Grow an ecom store to $100k/month
☠️ Launch an online course that makes $1m

With email updates 5x a week.

We hit 2 outta 3 (not bad) projects, and sent 60+ emails in 3 mo
The key was to be detailed.

We couldn't say "we emailed someone, and they said yes!"

We showed the exact screenshots, spreadsheets, templates & tactics.

Screencasts, frameworks & templates were fan favorites.
OK so let's answer some of the obvious questions:

How much did it cost? --> Avg. customer paid $155/mo

How much revenue did it bring in?--> ~$50k/mo.

What's the profit margin? --> ~96% (just processing fees + a few saas subscriptions). $0 marketing spend
What was the churn rate? --> ~7% a month
btw at $50k/month in revenue, I think that would have been what... a top 5 individual substack?

We luckily chose to do it OFF substack (just using Stripe + Convertkit+ Landen ) to avoid paying the 10% fee which would have been $5k/month
"Is this still going?" --> No I just ended it

"What? You ended it?? are you crazy??"

Maybe, but it was too much work. I pursue money to get more free time.

This was the opposite, trading all my free time for money. Too hard to do this while having a job + baby.
My goal is to teach 70m people (1% of the global population) over the next 10 years.

This was super profitable, but all my content was behind a paywall, reaching only ~350 people.

I'd rather make free content & reach more people. Join the email list 👉 https://t.co/hyXkTjKWSo
In summary:

- I thought paid newsletters were dumb
- to test that assumption, I tried it
- it took off! $$$
- too much work for me, so I stopped
- I'd rather do it for free, for fun here : https://t.co/hyXkTjKWSo
- I realized paid newsletters are not dumb. I'm dumb.

More from Shaan Puri

Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him

A few years back my team built an app called Blab. It was like clubhouse before clubhouse.


When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.

I googled him and it came up: “Martin Shkreli, most hated man in America”

I assumed he was bad news

And he was... but also he wasn’t.

He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.

In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.

In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.

At night he’d host late night convos - and eventually fall asleep on cam

The guy was a pain in the ass but man he drove traffic.

We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.

At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.

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