Because our feed has been blowing up about the injustice of Zebras Unite (uh, that's us) being erased from this article about...uh, us in @TechCrunch we are going to do a thread about what we know and how this happened. tl;dr: Follow the money. https://t.co/f4CaGJwN8n

First off: hello! @marazepeda here. I used to be an economic reporter for places like @planetmoney & @Marketplace. (If credentials are your kink I even graduated at the top of my class from @columbiajourn 🎉) Follow along, friends, as we attempt to unravel this rat's nest.
We get this message: "Uh, WTF there is an article about Zebras without mentioning Zebras." This happens more often than you might think. (What's the best is when men tweak your ideas and then put another name on it like camel and publish in @HarvardBiz) https://t.co/CXl7zGKGN1
As a refresher @operaqueenie @JenniferBrandel @operaqueenie + @marazepeda coined the term in this essay written in, ahem, 2017 https://t.co/ipWzgPxfg1 You can see why the @TechCrunch article by @beckshoneyman sounded...familiar but what was really weird is https://t.co/f4CaGJwN8n
The examples @beckshoneyman cited of so called Zebra companies? @joinHandshake and @turo? Uh no. Handshake has raised $150M and Turo has raised $450M. These are squarely in the #VC funded 🦄 camp. AS THEY SHOULD BE! No shade to VC! You do you! However...
Turns out that the author, @beckshoneyman, is not a journalist. She is a (perfectly lovely & decent, as we'll later find out!) co-founder and managing partner of @SourceCodeComms whose client base happens to include...you guessed it...Turo & Handshake. Don't jump to conclusions!
It is chill for @TechCrunch to invite columnists who may wear many hats. One best practice from a journalistic standpoint is to disclose the relationship. Here's a 🥇example of how @turoczy handles it on @siliconflorist https://t.co/tlVxyvTINg
We speak to very nice (& understandably concerned & apologetic) @beckshoneyman who tell us she has never heard of our movement (?). She says her firm commissioned Thought Leader™ @rushkoff to write a Trend Report™ we are in. Doug mentions A LOT of trends. None are attributed 🤷‍♀️
It remains...perplexing...as to where the language comes from for the @TechCrunch article. Let's chalk it up to, "The ideas are now in the cultural milieu" and give @beckshoneyman the benefit of the doubt that she was used as a divine medium to channel this timely message.
We get a series non-apology/defensive DMs from @rushkoff which I will spare screenshotting here (that's when I went outside in the snow barefoot to feel alive again from the soul destroying nature of the BS) who explained he "didn't think to explain [where] the term came from."
Each of our co-founders has a different reaction to this series of events. I want to share mine (MZ). Nearly a decade ago I remember reading about @brainpicker's Curators Code. Maria was *DRAGGED* for this effort. https://t.co/dQIxlboQxG
The hope was to attribute where ideas came from. "Here’s to a new dawn of keeping the Internet’s whimsical rabbit hole of information open by honoring discovery like the creative and intellectual labor that it is," @brainpicker @kellianderson & @swissmiss wrote.
The internet exploded in vitriol. "What, do you want me to add this dumb symbol and footnote every time I use the word THE you dumb bitches?" was the tone. This was the "nicer" way that's phrased 💔: https://t.co/KY0P897Bnn
Those of us who cannot raise $500M like @joinHandshake & @turo, who don't get paid as consultants to write Industry Trends™ like @rushkoff, who do not hire comms firms like @SourceCodeComms have 1 thing: our ideas. They're seeds to change the culture for the next generation.
Don't worry. As @AuntLindsey would say, our ideas are endless. We could write a $250K trends report for 2100 on the back of a bar napkin because 💅. Not attributing ideas is a) classless b) lazy c) intentional, harmful erasure.
Another hypothesis is that #VCs are wanting to "sustainability wash" their portfolio companies by hiring comms firms land pay to play earned media. Take that up with these investors and ask them how these companies will deliver "circular value." That's too John Grisham for me.
If @turo & @joinHandshake are true Zebras they would #ExitToCommunity and ensure that if/when they do exit, its the car owners & debt-laden students they profit from who become majority owners and shareholders. I will not be holding my breath. https://t.co/mijekCvk1s
In closing: Zebras Unite is a licensed brand & registered trademark. It's a matter of time before @jasonwienerpc gets involved. Truthfulness & Fierceness appear in our bylaws. We did not come to play. Support journalism. Follow the money. Show compassion. Dazzle on, friends. 🦓😘
(PS: For those of you interested JOIN US. We're launching a co-op so you can be an OWNER of this magnificent beast https://t.co/pAFgR9Ev3e and for those of you want to see us in press where we are ACTUALLY MENTIONED: https://t.co/9bHETUvnXc)
(PPS: By tomorrow the article will probably be changed so here's a link to the original for the sake of history because yes we study and value that too. https://t.co/mlUCSqUcSk)
Also! There is an ever-growing bestiary of new animals in startups and financing. Check out @dhrutishah's "Bear Markets & Beyond" where we are (drumroll) attributed. https://t.co/csUQQmFq7o

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The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.


In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.

In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.

This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.

In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
I could create an entire twitter feed of things Facebook has tried to cover up since 2015. Where do you want to start, Mark and Sheryl? https://t.co/1trgupQEH9


Ok, here. Just one of the 236 mentions of Facebook in the under read but incredibly important interim report from Parliament. ht @CommonsCMS
https://t.co/gfhHCrOLeU


Let’s do another, this one to Senate Intel. Question: “Were you or CEO Mark Zuckerberg aware of the hiring of Joseph Chancellor?"
Answer "Facebook has over 30,000 employees. Senior management does not participate in day-today hiring decisions."


Or to @CommonsCMS: Question: "When did Mark Zuckerberg know about Cambridge Analytica?"
Answer: "He did not become aware of allegations CA may not have deleted data about FB users obtained through Dr. Kogan's app until March of 2018, when
these issues were raised in the media."


If you prefer visuals, watch this short clip after @IanCLucas rightly expresses concern about a Facebook exec failing to disclose info.

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I'm going to do two history threads on Ethiopia, one on its ancient history, one on its modern story (1800 to today). 🇪🇹

I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. 🇪🇹 (sub-thread):


The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC 🇪🇹


Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. 🇪🇹


References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". 🇪🇹
First thread of the year because I have time during MCO. As requested, a thread on the gods and spirits of Malay folk religion. Some are indigenous, some are of Indian origin, some have Islamic


Before I begin, it might be worth explaining the Malay conception of the spirit world. At its deepest level, Malay religious belief is animist. All living beings and even certain objects are said to have a soul. Natural phenomena are either controlled by or personified as spirits

Although these beings had to be respected, not all of them were powerful enough to be considered gods. Offerings would be made to the spirits that had greater influence on human life. Spells and incantations would invoke their


Two known examples of such elemental spirits that had god-like status are Raja Angin (king of the wind) and Mambang Tali Arus (spirit of river currents). There were undoubtedly many more which have been lost to time

Contact with ancient India brought the influence of Hinduism and Buddhism to SEA. What we now call Hinduism similarly developed in India out of native animism and the more formal Vedic tradition. This can be seen in the multitude of sacred animals and location-specific Hindu gods
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Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.

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Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.


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