The vast majority of images are jpegs, which are internally 420 YUV, but they get converted to 32 bit RGB for use in apps. Using native YUV formats would save half the memory and rendering bandwidth, speed loading, and provide a tiny quality improvement. It would also be \

1) Looking back on my "career" with @TheNordicWeb over the last 5 years, in retrospect it's easy for me to join up the dots and make sense of the journey:

#cphftw #sthlmtech #helyes 🇩🇰🇫🇮🇮🇸🇳🇴🇸🇪

2)

- Join & start community initiatives to meet people
- Learn from these people about how special the Nordic tech scene is
- Share this with the world through The Nordic Web
- Realise the real value is in the data, particularly in building network
- Use network to raise a fund

3) In fact, it looks all very strategic, but the reality is anything but.

My lack of vision and goals during this 5 year period was _criminal_

Any movement from one step to the next was never pre-planned and was instinctive, or worse, accidental.

4) While I am embarrassed to think of my headless chicken self, there's also part of me that thinks that none of this would have turned out where it did if I had of been deliberate and strategic about this.

5) In fact, I think my genuine love for the Nordics and the ecosystem is the MAIN reason to explain how I raised my fund & managed to move from step to step.

My story is a good example of how passion can be more powerful than strategy in the early stage of an idea/company.

Just published 15,000+ words on security keys. 🔐📱💻

With SIM attacks at their highest, now is a great time to take a closer look at your online security.

Removing SMS from your two-factor auth is a start, but authenticator apps have downsides too...

https://t.co/Dk0MPJHL2V

Just look at these headlines from recent SIM swap and port attacks.

It's all too established for attackers to find ways to socially engineer control of your phone number and start gaining control of your accounts.

I first talk about some general security tips.

Unfortunately not all websites let you remove your phone number from accounts.

You may consider migrating your phone carrier to @googlefi , which requires email account access to do anything (and can be locked down with security keys and even Advanced Protection)

Beyond SMS, I talk about issues that TOTP authenticator apps (the code generators) have as a form of two-factor auth. They're so, so much better than relying on SMS for your second factor but they still have issues like utilizing shared secrets and lacking phishing prevention.

Enter security keys!

Utilizing public key cryptography they don't have any shared secret between the client and the server. They prevent phishing by taking the website domain into account.

Even if you get tricked by a clone phishing website, your key won't.

Torn between "I think losing $100 million when someone beats you at security research is pretty much exactly what you signed up for doing yield farming" and "Maaaaaaaybe not the future of finance you were expecting, huh."

How to put this in regular finance terms...

Suppose hypothetically you have an account at a brokerage with some valuable asset in it. You take a margin loan against that asset to fund your normal spending, or pay a tax bill, or maybe buy something at another brokerage.

For reasons known only to the brokerage, they don't denominate your loan in dollars. They denominate it in shares of a money market fund, which are worth $1 +/- epsilon and basically never deviate from that.

And you think "Hmm, I have a large equity cushion against this loan."

One day, a computer system at the brokerage reports, sorta-kinda erroneously, that the value of the money market fund is actually $1.30 per share. The equity cushion is gone. Your valuable asset is sold, at timing you didn't choose, at wrong price, to pay an inflated phantom debt

And your recourse is... probably tweeting at patio11 saying he finds too much joy in this.

Which I don't; I just feel like this is why you don't trust a CPU built out of redstone to build reliable financial infrastructure on top of.

1/ What causes long term sustained performance in an ad account?

🧵featuring real examples 👇🏻

If you explore the source of FB ad growth and subsequently revenue growth for eCom brands it is almost never a function of iterative improvements to ad creative or tactics over time.

2/ More often it is a series of moments that unlock an order of magnitude increase in awareness, engagement, traffic and performance.

These moments can be caused by:

A single ad
A big PR moment
A breakthrough campaign
A change in market dynamics
A new product release
Etc.

3/ The problem is they are very hard to predict and create.

I’ll give you an example of a few that happened for us @QALORing that changed our trajectory (and ad account performance) each time...

4/ The first was @andydalton14 wearing a ring on @HBO hard knocks. It was the peak of the series popularity and they did a :30 piece on the ring he was wearing while playing.

See screenshot

Notice the traffic before and after the peak.

5/ This increased organic traffic let us alter our AdWords strategy, extract more post intent demand from new searchers and pull clips of the show to supplement our ad credibility.