BC STARTUPS
Saved by @zmbnski

Advice to a friend dealing with their chaotic startup...

Startups are inherently chaotic. No chaos = no opportunity. Startups exist because there is uncertainty, and new things to learn. (1/7) #startup

 During a period of rapid growth, all things (structures, processes, etc.) eventually break. Some chaos is self-inflicted, and too much chaos can cause collapse / chronic harm (2/7) #startup
Agility is solving today’s problem, while not limiting your ability to solve tomorrow’s problem. There’s always a temptation to solve tomorrow’s problems.

There are good ideas everywhere, and opportunities everywhere. So focus is hard (3/7) #startup
Startups require an almost supernatural level of focus. You have to focus, while knowing full well many things are broken, and need work. Nothing is truly repeatable or efficient at this point, even when we want it to be (4/7) #startup
And that’s hard...so we tend to load up on the good ideas.

Pursuing all the good ideas will leave you (and others) burnt out. Self-inflicted chaos (5/7) #startup
You always have to ask… “what’s the one thing?”. This level of focus is the antidote to feeling like you need to cut corners...asking “what’s the one thing?” and doing an awesome job you can be proud of (6/7) #startup
It’s the little steps, executed well, the little promises...kept, that help the company win (7/7) #startup

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@thepatwalls
Last month, 250k people visited https://t.co/nkcmLxbhzC, mostly from Google search.

Here are some things I've learned about SEO:

1. Second-and-third-order consequences

SEO is a "mind game" of second-and-third-order consequences. The work you do today will not yield results immediately.

Write an article, publish it, and then get no results. This makes you think you "did it wrong". Most people quit here.

Just go in with the expectation that you won't see results for six months after publish.

Instead of getting discouraged, just write more and publish more. By the time you published your 20th article, you might start finally seeing the results of your first.

2. SEO industry is mostly BS

Try to avoid SEO experts and industry nonsense, they are mostly distractions.

*Examples of distractions*: Google algorithm updates, schema markup, page speed, meta tags.

Do you think you’re smarter than Google’s algorithm? Maybe today, definitely not tomorrow.

Write and publish compelling content that answers the searcher’s query. That’s it!

@Moz:
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Andrey \uf8ff Azimov
Andrey  Azimov
@AndreyAzimov
The best way to know if people like your product is NOT:

- Have a lot of emails in the waiting list
- Become #1 on PH
- Become #1 of HN or Reddit
- Have people that saing "I'll pay"
- Have a lot of free users

The best way to know if they're actually pay for it.

The only thing that matters is your product providing a value, and you can't know this until people will pay money for it.

We can have a first signal of a product/market fit after the launch by check how many sales we've got in the first 24h. Some scale:

200+ This has a high potential.
100+: This has a potential.
50+: Some people need it.
10+: People almost don't need it.
0+: People don't need it.

This is for a single time payment product. For a subscription probably it should be less because people hate subscription.

And obviously, you should have a lot of traffic like 3-5k+.

Here is a stat for my products (macOS apps) for the first 24h after the launch:
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Gagan Biyani
Gagan Biyani
@gaganbiyani
At Udemy, we were 3 first-time entrepreneurs trying to raise seed capital. We made every mistake in the book.

We got 200+ no’s and wasted 12 months fundraising.

We eventually pulled through, just barely. 😅

This thread shares our mistakes as lessons for founders.

**Read On**

We built an impressive product, but we were nobodies.

We thought: we need money to build our vision, so let’s go talk to some investors.

WRONG.

Nobody gave a fuck that we needed money. We needed to prove we deserved their money.

We met some associates and intermediaries who might introduce us to investors.

Few decision-makers wanted to meet with us.

We should’ve stopped there.

If getting meetings is hard, it will take you forever to raise.

Instead, spend your time building product + getting traction.

I was frustrated with investors: treated them as adversaries who asked dumb questions. My derision turned them off.

Learn to understand and appreciate investors. Follow them on Twitter, listen to podcasts from @HarryStebbings or @eriktorenberg.

An investor's job isn't easy.

They kiss a ton of frogs just to find one deal that may make them money 10 years from now.

They only win if you become a billion dollar company.

Don’t kid yourself - if you aren’t the right fit, bootstrap.

Risk-adjusted, bootstrapping can make you happier and more successful.
STARTUPS
Corey Haines \U0001f4a1
Corey Haines 💡...
@coreyhainesco
A couple months ago, I got an email out of the blue from someone I had never met or heard about.

Today, that person co-hosted a webinar with me that had over 470+ registered and 130+ live

👇 Quick lesson on how to successfully pitch partnerships and co-marketing opportunities

How did he get in contact with me?

He sent a cold email, but not just any email. It was clearly personal, relevant, and conversational.

Lesson: Notice the language he used and how he tied it back to previous webinars.


Not only was it well written, but I could also easily judge if he'd be a good fit based on the article he wrote and linked to.

It's SUPER well-written and proved that he knew what he was talking about.

Lesson: Make your "ask" as easy as possible to consider.

There were three things that made the webinar a big success:

1. Tyler sent the webinar to his email list and did a lot of promotion.

2. He prepared ahead of time and put a lot of work into the deck, even incorporating some Baremetrics assets and references.

3. He had fun

Super appreciate all the work @TylerHakes put into today's "SEO for SaaS"

If you missed it, here's the recording:
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Tom Hirst
Tom Hirst
@tom_hirst
How to create a freelancing website that makes money.

Everything I've learned.

A thread.

As a freelancer,

Your website is everything.

First, prioritise its existence.

Second, prioritise its improvement.

The technology you use is irrelevant.

- WordPress
- Notion
- Carrd
- Wix

It doesn't matter which you choose,

What matters is you have a website.

Pick a platform that you're comfortable with.

If you can:

- Capture leads
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You're good.

If your website doesn't get leads,

It's not working.

Don't rest on a website that doesn't work for you.

Improve it until it does.
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