Here are all the businesses I’ve tried:

(Half of them failed)

👇

How Morning Brew grew to 2.5M subscribers in 5 years ☕

Here are the early growth tactics used to reach 20M+ revenue in 2021

A thread👇👇

1) In 2015, Founders Alex Lieberman and Austin Rief started the Morning Brew, an email newsletter with the purpose of making business news more interesting for young people. Students wanted something to keep them informed in a more engaging and fun way

2) They noticed students felt the need to follow business news but found current media dry and difficult to read.

Current outlets like the Wall Street Journal lacked the high level roundup that most young people needed to quickly stay informed and not put them to sleep

3) Strategy 1: Pure hustle
At 20 years old, Alex created a PDF newsletter (originally called the Market Corner) and sent it to 45 friends and family. They then got their first 300 subscribers by putting out flyers and speaking at lectures to fellow students at Michigan University

4) They spoke at 50 business classes/clubs explaining what they’re doing, the problem they solve, and that it’s free to join. Students gladly joined and word of mouth spread fast. After 4 months the list grew to 1000 people, eventually reaching 1M in 2019. 15% from word of mouth

🔥 I got 2000 new subscribers from my Product Hunt launch

THREAD...

Last week I launched Marketing Examples to Product Hunt.

✔️ 1,500+ upvotes
✔️ Product of the Week
✔️ Email list grew from 1,300 to 3,300

This is the step by step account of how I did it

Step 1 - Don't launch straight away

23rd May 2019 Marketing Examples v1.0 went live. The site had a few case studies, several bugs, and an email box which didn’t convert well.

The old version of me would have thrown it on Product Hunt straight away. But I decided to wait.

Why?

1) I didn’t want to waste my “turn” with the very first iteration of my site.

2) I didn’t want to launch in a vacuum. Product Hunt multiplies current momentum. Having a small following of “fans” on launch day goes a long way.

So I set myself a target.

✔️ 1000 email subscribers
✔️ 1000 twitter followers

And then I would launch. 70 days later I hit my target.

It was showtime.

Want to try #NoCode but don't know where to start?

Here's a thread of ways to begin your no-code journey 🧵👇

1/?

Task: 📃 Create a simple single-page website for creating your online profile

Platform: @carrd

2/?

Task: 🏗️ Create a sophisticated website for your business

Platform: @webflow

3/?

Task: 🚀 Launch a website to publish articles or show off your portfolio

Platform: @readymag or @SubstackInc

4/?

Task: 🧭 Create a web app and/or a mobile app

Platform: @bubble and/or @thunkable

5/?

1/ I recently read about Adjacent User Theory and, despite it being focused on expanding existing users. thought there were some great takeaways about prospecting.

2/ General concept is that just beyond your existing users are groups of potential users who would better adopt your product if it were positioned differently. As you expand your positioning, you convert under-engaged users.

In outbound sales it's the same.

3/ Too many startups try too hard to guess their exact prospect profile. This is necessary to find their first successful customer profile, but beyond that, identifying new types of prospects should be more formulaic.

4/ Here's how I've done it to identify 12 different successful prospect profiles in a few months:

- Use the 80/20 rule: 20% of the leads you reach out to should fall outside of your current core prospect profile.

5/ Priority should be on profiles with only 1-2 differences from the current core. Perhaps a slightly different pain point, but not dramatically different.