BC STARTUPS
Saved by @Massimokris

How Morning Brew grew to 2.5M subscribers in 5 years ☕

Here are the early growth tactics used to reach 20M+ revenue in 2021

A thread👇👇

 1) In 2015, Founders Alex Lieberman and Austin Rief started the Morning Brew, an email newsletter with the purpose of making business news more interesting for young people. Students wanted something to keep them informed in a more engaging and fun way
2) They noticed students felt the need to follow business news but found current media dry and difficult to read.

Current outlets like the Wall Street Journal lacked the high level roundup that most young people needed to quickly stay informed and not put them to sleep
3) Strategy 1: Pure hustle
At 20 years old, Alex created a PDF newsletter (originally called the Market Corner) and sent it to 45 friends and family. They then got their first 300 subscribers by putting out flyers and speaking at lectures to fellow students at Michigan University
4) They spoke at 50 business classes/clubs explaining what they’re doing, the problem they solve, and that it’s free to join. Students gladly joined and word of mouth spread fast. After 4 months the list grew to 1000 people, eventually reaching 1M in 2019. 15% from word of mouth
5) Strategy 2: Referrals
Referrals account for 30% of their total subscribers today. This component was key to accelerating their growth flywheel.

They have a section at the bottom every newsletter called “share the brew”, which takes the readers to the referral program hub.
6) Readers were incentivized to share the brew for prizes/exclusive content. This section shows how many referrals they had/needed to claim the next reward (motivating them to take action).

They also made it easy to share right away via link, email, or social media
7) When the referral received the invite, they saw a clean and minimal page intended to optimize for signup conversions.

Once they signed up, Morning Brew sent an email reminding them of their reward progress (designed to encourage more referrals, maintaining the viral loop)
8) To make things interesting, they constantly changed what the reader saw when they checked their referral count. They showcased different rewards because people are motivated by different prizes. It also educated users about their prizes and encouraged them to take action
9) Strategy 3: Copywriting
They used enticing email subject lines that got noticed, while showcasing the brand's quirky personality.

Their copywriting was key to their success, leading to a daily open rate of 45% (15% -25% considered “good” in most industries)
10) They continuously A/B tested email subject lines every morning.

They sent emails to 4 groups of readers with different subject lines (but not all readers, a smaller portion), and whichever one had the highest open rate was used for the remaining (majority) of followers.
11) Strategy 4: Content
Their content was perfectly catered to their younger audience.

They gave quick rundowns of current events, breaking down content into bite sized chunks to not feel overwhelming. Students were tired of too much business jargon. It solved real problems
12) Morning Brew’s content (product) was so good that people were already sharing the newsletter with friends before the referral program. Once they realized people were sharing their content without expecting anything in return, they knew they had product market fit and scaled
13) Note: When it comes to creating a viral loop that guarantees long term growth, even the best incentives can only take people so far. Only when people share the product on their own without expecting anything in return, is when you are ready for a referral program
14) Today:
- $75M valuation
- Acquired by Business Insider

Keys to success:
- Finding a unique niche and solving a problem
- Created content people loved and relied on
- Referral system with clear rewards and tracking
- A/B testing Copywriting
15) Subscribe to my substack for a more in depth breakdown of Morning Brew’s rapid growth!
https://t.co/8DMqYhu5ii

And follow me on Twitter for a new thread like this every week!

More from Startups

Sahil Lavingia
Sahil Lavingia
@shl
Things you don't need to launch your product: a great name, a one-word domain, a beautiful logo, an ever better website, brilliant copy, perfect code, custom illustrations, shiny buttons, optimized CSS…

Things you do need: a product that solves a problem for someone. That's it.

If you solve a problem for someone, you will be surprised by how much you don't need.

If you don't solve a problem for someone, you'll be surprised by how much won't help.
STARTUPS
Garry()
Garry()
@garrytan
Subtle real advantage nobody talks about: if founders can access deeper pools of capital early/quickly, they can get bigger faster without spawning lots of competitors.

If your startup is real, pitching Sand Hill is sometimes like giving away copies of your treasure map

This advice is seldom given because most of the time and for most founders, you are still better off talking about your idea as much as possible to better understand where the dead ends are in the idea maze. Can’t do that in isolation.

Asking investors what is hot is usually less useful than asking what has worked, and what didn’t work and why? That’s how you can skip ahead and avoid death.

“All I want to know is where I’m going to die so I’ll never go there.” —Munger
STARTUPS
Advertisement
Justin Kan
Justin Kan
@justinkan
With @ycombinator #demoday kicking off, @atrium gathered advice from past YC founders.

.@jaltma from @latticeHQ says “Don’t confuse investor interest with product-market fit. You’re about to be on the receiving end of a lot of hype and FOMO - use it to your advantage by taking the money and then keep your burn and ego low.”

.@typesfast from @flexport says “I like to remind myself that even Bruce Springsteen still gets nervous before his concerts. Remember that, and then try to focus on what investors want: First, not to be bored. Second, to get rich(er).”

.@collinmathilde from @frontapp says “Leverage your data to tell a story about what the business has achieved and where it is going. Metrics are necessary, but they are too often shared without a narrative arc.”

.@drusenko from @weebly says “Make it relevant. Investors can live in their own world, so try to find an angle that they can relate to.”
STARTUPS
Gagan Biyani
Gagan Biyani
@gaganbiyani
Nobody talks about failure in Silicon Valley, yet 90% of startups fail.

Why?

3 yrs ago, @neerajberry and I shut down @Sprig, which raised $60M from @GreylockVC + @socialcapital & grew to $20m revenue.

Then, it all fell apart.

For an honest story about failure,

**Read on**

In 2013, I was @lyft, envious of how fast it was growing!

What about @lyft for food?

We looked @Postmates + thought:
- the food arrived sloppy / restaurants don't care about delivery
- it took forever (1hr)
- too expensive

We struggled through product iterations until we found "magic":

3 taps and $15 for a healthy meal delivered in 15 min

To make it possible, we had to run the restaurant ourselves; it would be expensive but worth it

We recruited @n8keller, Morgan Springer + @mattkent as founders

We launched and had immediate success. The buzz was unbelievable. Within months we were on track to do $1M revenue/year.

Our Series A was a hot round. I did 4 partner meetings on the same day. Raised $10M.

Great investors, great team, off to the races - @omal and @simonrothman

2 challenges arose:

1) Govt. SF health + planning made our lives hell. They didn't like our innovations. We had to bribe officials ("lobbying").

2) Gross Margins (GM). As we grew, our burn rate grew too. We were losing money on every meal. If only we could get to critical mass.
STARTUPS
Patrick McKenzie
Patrick McKenzie
@patio11
There are a *lot* of software shops in the world that would far rather have one more technical dependency than they'd like to pay for one of their 20 engineers to become the company's SPOF expert on the joys of e.g. HTTP file uploads, CSV parsing bugs, PDF generation, etc.


Every year at MicroConf I get surprised-not-surprised by the number of people I meet who are running "Does one thing reasonably well, ranks well for it, pulls down a full-time dev salary" out of a fun side project which obviates a frequent 1~5 engineer-day sprint horizontally.

"Who is the prototypical client here?"

A consulting shop delivering a $X00k engagement for an internal system, a SaaS company doing something custom for a large client or internally facing or deeply non-core to their business, etc.

(I feel like many of these businesses are good answers to the "how would you monetize OSS to make it sustainable?" fashion, since they often wrap a core OSS offering in the assorted infrastructure which makes it easily consumable.)

"But don't the customers get subscription fatigue?"

I think subscription fatigue is far more reported by people who are embarrassed to charge money for software than it is experienced by for-profit businesses, who don't seem to have gotten pay-biweekly-for-services fatigue.
STARTUPS

You May Also Like

Professor
Professor
@DillikiBiili
Some ofthe biggest breakouts occur after Volatility Contraction, the analogy is that more a spring is pressed, higher it jumps whenever it gets released.

There is a VCP Scanner on chartink (Not mine). This may also be used to find potential Breakouts.
SCREENERS , TA SCREENERS
Maurice Casey
Maurice Casey
@MauriceJCasey
I am reading through reams of late-1920s communist poetry and easily my favourite title so far is: "To a Lady who Rejected a Poem about Spring as a Petit-Bourgeois Deviation"

The last lines:
"So here's my hat into the air,
Three cheers for your amazing hair,
For coal mines, and for turbines, too,
For steel, the Comintern and you!"

A not exactly graceful (though possibly satirical) title: "Lines Disassociating Myself from Yessenin and Supporting the Otherwise Unfounded Legend that I am a Foremost Proletarian Writer"

An excerpt:
"Goodbye verses of Yessenin
Goodbye literary slop-
You are not the line of Lenin
You are not the line of WAPP

Never shall I moan a
simple lyric from the heart
I'll devote my new corona
to the proletarian art"

The poet was Joseph Freeman, who published much of his revolutionary verse in the New Masses, a stylish journal of the interwar American literary Left.
CULTURE
Advertisement
Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
🌺श्री गरुड़ पुराण - संक्षिप्त वर्णन🌺

हिन्दु धर्म के 18 पुराणों में से एक गरुड़ पुराण का हिन्दु धर्म में बड़ा महत्व है। गरुड़ पुराण में मृत्यु के बाद सद्गती की व्याख्या मिलती है। इस पुराण के अधिष्ठातृ देव भगवान विष्णु हैं, इसलिए ये वैष्णव पुराण है।


गरुड़ पुराण के अनुसार हमारे कर्मों का फल हमें हमारे जीवन-काल में तो मिलता ही है परंतु मृत्यु के बाद भी अच्छे बुरे कार्यों का उनके अनुसार फल मिलता है। इस कारण इस पुराण में निहित ज्ञान को प्राप्त करने के लिए घर के किसी सदस्य की मृत्यु के बाद का समय निर्धारित किया गया है...

..ताकि उस समय हम जीवन-मरण से जुड़े सभी सत्य जान सकें और मृत्यु के कारण बिछडने वाले सदस्य का दुख कम हो सके।
गरुड़ पुराण में विष्णु की भक्ति व अवतारों का विस्तार से उसी प्रकार वर्णन मिलता है जिस प्रकार भगवत पुराण में।आरम्भ में मनु से सृष्टि की उत्पत्ति,ध्रुव चरित्र की कथा मिलती है।


तदुपरांत सुर्य व चंद्र ग्रहों के मंत्र, शिव-पार्वती मंत्र,इन्द्र सम्बंधित मंत्र,सरस्वती मंत्र और नौ शक्तियों के बारे में विस्तार से बताया गया है।
इस पुराण में उन्नीस हज़ार श्लोक बताए जाते हैं और इसे दो भागों में कहा जाता है।
प्रथम भाग में विष्णुभक्ति और पूजा विधियों का उल्लेख है।

मृत्यु के उपरांत गरुड़ पुराण के श्रवण का प्रावधान है ।
पुराण के द्वितीय भाग में 'प्रेतकल्प' का विस्तार से वर्णन और नरकों में जीव के पड़ने का वृत्तांत मिलता है। मरने के बाद मनुष्य की क्या गति होती है, उसका किस प्रकार की योनियों में जन्म होता है, प्रेत योनि से मुक्ति के उपाय...
ALL
Professor
Professor
@DillikiBiili
Some ofthe biggest breakouts occur after Volatility Contraction, the analogy is that more a spring is pressed, higher it jumps whenever it gets released.

There is a VCP Scanner on chartink (Not mine). This may also be used to find potential Breakouts.
SCREENERS , TA SCREENERS
SK
SK
@sk_diary1
Kolaru Pathigam-Thevaram hymn composed by ThiruGnana Sambandar- #Thread

In Tamil Kol means planets,Aru means cut- set of songs in Kolaru Pathigam addresses all Navagrahas& last 2 lines of every song with end a plea to Bhagwan Shiva to reduce/erase the ill effects of Navagrahas


கோளறு பதிகம் - This pathigam was sung by Thirugnana Sambandar at Thirumaraikadu Kshetram -Vedaranyam,Tamilnadu

Thirugnana Sambandar & Appar(Thirunavukkarasar) travelled together to various Shiva Alayam to spread shivam & bhakti among people.They both reached Thirumaraikadu.


Thirumaraikadu(Vedaranyam) -
Appar & Sambandar were asked to enter the temple through side entrance.The main door was locked by Vedas many years ago.Appar&Sambandar sang devotional hymns praising Shiva, after which the gates opened & closed.After which main door opened for all.


After darshan of Bhagwan Shiva at Thirumaraikkadu,Sambandar received a message to travel to Madurai.
During that time, Samanam was on the rise in the Pandya Kingdom.The Pandya King converted to Samanam.The Queen Mangaiyarkkarasi was a staunch Shiva devotee and was upset.

Kularchirai Nayanar ,Chief Minister of Pandya kingdom was in agony by the turn of events.Queen requested Kulachirai Nayanar to escort Thiru gnana Sambandar to Madurai.Kularchirai Nayanar met Thiru gnana Sambandar at Thirumaraikkadu & requested him to visit Madurai.
ALL