1. Choosing the right market
2. Building something they want
"If your product is remarkable, getting noticed is a lot easier." – @peldi
A lot of bootstrappers think they have a marketing problem:
"I need to get better at marketing."
But, it's more likely that you have a product problem:
"Do customers really want this? Do they care enough about this to switch to a new solution?"
1. Choosing the right market
2. Building something they want
"If your product is remarkable, getting noticed is a lot easier." – @peldi
"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."
1. How big is the target market?
2. How desirable is the outcome you're offering them?
1. Pick a good market
2. Discover what they desire
3. Build something that gives them the outcomes they want
4. Do it better than the competition 😉
"You cannot know what your audience actually wants until you engage with them." – Seth Godin
Hang out with people in their world. Interact with them in the Commons.
https://t.co/CWbJ7vGVmZ
Might be good to do some marketing at some point too :)
— Ruben Gamez (@earthlingworks) February 17, 2019
In my book, I recommend that you look for three attributes:
1. Purchasing power
2. Purchasing desire
3. Critical mass
https://t.co/N0B8rEkV01
1. The market you choose (how cheap/easy are they to reach? do they pay for things?)
2. The customer desire you choose to tackle (how strong is it?)
3. The product you choose to build (does it satisfy the desire?)
https://t.co/Thg55fGMh7
It's ALWAYS the product. How many AMAZING products didn't get great marketing?
— noah kagan (@noahkagan) February 18, 2019
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