Why should you start your own business instead of becoming an employee?

Well, being a business owner isn't for everyone.
But it may be exactly the change you need!

Let me give you some great reasons to quit your job and become self-employed.

🧵👇

THREAD: How to grow your startup through referrals, and word of mouth.

(Actionable tactics from working with 400+ startups)

Here's the truth: Your startup most likely won't make a video and go viral like Dollar Shave Club.

So instead of trying to "go viral," focus on acquiring customers through fans who already love your product.

There are 3 ways to grow through your current customers:

1. Product-led growth: Your product is built for sharing.

2. Word of mouth: Users proactively recommend your product to friends.

3. Referrals: You create an incentivized reward program.

Let's dive into each 👇

Product-led growth.

It's powerful: You don't have to artificially incentivize users to refer—you simply empower them & get out of their way.

E.g. To pay someone with PayPal, the payment recipient needs to first join PayPal—they're incentivized to sign up to receive their cash.

Product-led growth is possible when ppl use your app to:

• Transact or collaborate w/ others (PayPal, Dropbox, Zoom, Slack). These products are only effective when others use them with you.

• Create content intended to be shared w/ others (Twitter, Instagram, YouTube, Cameo)

How I created a six figure business by only writing tweets in a third world country.

A thread on how a razor and $50 changed my life:

I'm by no means special, I'm actually stubborn as fuck.

English isn't my first language.

For months I just lurked Twitter not doing anything.

It was not until an opportunity literally fell in my lap that I decided to take it.

But here's how I did it (and how you can too):

The funniest part of the story is how I did literally nothing for months on Twitter.

Just write, write, write.

Meanwhile, I saw everyone winning.

"I made $100k last year!"

"I made $50k last month!"

"This tweet made me $1,000!"

I started asking questions:

"How the fuck do you make $50k in a month?"

"Clients? How do you get your first client?"

"What would my clients even pay for?"

Then I kinda put it aside and kept writing tweets.

100 followers, then 1k, then 2k then 10k and it all went pretty well

One problem tho:

I loved it.

I really did. Writing is so fucking dope to me.

But I haven't make a single cent from it.

Zero.

"Follow your passion" seemed like bullshit, until it hit me:

Startup Bharat: @naval & @balajis

The full Clubhouse session in text

Thread Continued

1/

Naval: The Boston ecosystem has always regretting that they've sort of lost these companies.

India has to make sure it doesn't lose as entrepreneurs. And the way to do that is to give them the freedom to innovate. Everyone should be an entrepreneur.

2/

Everyone has a phone should be able to get a job through the phone. There's one level beyond that, that comes after that, which is everyone has a phone, should be a creator for the phone. And that's what platforms are enabling.

3/

There's the old, famous New Yorker cartoon with a dog on the internet, on the computer and it says on the internet, nobody knows you're a dog. Well, yeah, on the internet, nobody knows who you are or where you are or what you are. All they care about is your output

4/

And that is incredibly liberating for a country that's so large and has such a good English speaking population, India can win, it just has to remove shackles.

Part-II
Startup Bharat: @naval & @balajis

The full Clubhouse session in text

Thread Continued

16/

Naval: It's funny because right now there's like that dude, where's my flying car mean, which is like, we were promised flying cars, but instead we got, 280 characters, 140 characters, and there's some truth to that. But at the same time, We're going to get our flying cars.

17/

We have drones that are flying overhead. How long before those things are carrying larger and larger payloads, but carry humans all the way. Maybe not, but there's lots of other electric plane companies coming.

18/

We have electric cars, we have rockets. If you can look at like bird and lime and so on that electric scooter revolution, that's a bigger deal than people think.

19/

One of the big problems with a developing country like India is you just have horrible pollution and traffic. But you can see how over time that in the West, a lot of non-electric vehicles are being replaced by electric vehicles not because they're cooler or necessarily...