1/23: One #startup trap to avoid (founders and VCs) is to fall in love with a value prop that can’t be delivered IRL now. Good diligence will surface disconnects but they’re often brushed under the rug by #VCs who believe fixing delivery over time will be fine. Unpacked:
![](https://pbs.twimg.com/media/Eq-zFeEW4AEKtAd.jpg)
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Today's thread is on the affiliate business model. Many years ago, I used to be an affiliate marketer. If there is any way to get schooled in marketing, becoming an affiliate marketer is probably the best way.
What is affiliate marketing and why should you care?
Read on >>
1) Affiliate marketing is selling products or generating leads on behalf of other companies and getting paid a commission for those products.
2) Some notable examples you've seen before:
NerdWallet - you read their articles on best credit cards. You click on a link to one of those cards. You fill out an application. They get paid for delivering that lead to the cc company.
3) In https://t.co/kSfWS69ybp - same thing. Any of their financial products -- you fill out an application, and https://t.co/mCrBT43mOj gets paid for that.
But the affiliate revenue model applies beyond financial services products.
4) Wirecutter -- you see a neat product they review or talk about. You click through and buy.
Wirecutter gets a cut of that transaction.
What is affiliate marketing and why should you care?
Read on >>
1) Affiliate marketing is selling products or generating leads on behalf of other companies and getting paid a commission for those products.
2) Some notable examples you've seen before:
NerdWallet - you read their articles on best credit cards. You click on a link to one of those cards. You fill out an application. They get paid for delivering that lead to the cc company.
3) In https://t.co/kSfWS69ybp - same thing. Any of their financial products -- you fill out an application, and https://t.co/mCrBT43mOj gets paid for that.
But the affiliate revenue model applies beyond financial services products.
4) Wirecutter -- you see a neat product they review or talk about. You click through and buy.
Wirecutter gets a cut of that transaction.
How to build a $100/day digital side hustle.
A dead simple guide to get you started:
Since 2020, I've:
• Built an online audience of 80k+
• Sold $150k+ in digital products
• Secured $50k+ in contracts
• Generated 100M+ views
It all helped me build a side hustle that allowed me to leave my 9-5.
If I had to start from scratch, here's what I would do:
1. Find your "niche-of-one"
This is found at the intersection of:
• What you're good at
• What is already popular
• What is currently profitable
The three ingredients of a profitable, money-making side hustle.
2. Start on Twitter
Why?
Twitter is the best audience building platform because:
• You can DM creators
• You can collect rapid data
• You can quickly execute on publishing
• You can mix short and long form content
(And we'll leverage the content later)
3. "Borrow" your core audience
Most people:
• Publish into the void
• Purchase shares & retweets
• Join expensive engagement groups
To grow in the beginning.
There's another way...
The "Waffle House Marketing Strategy"
Check it out:
A dead simple guide to get you started:
Since 2020, I've:
• Built an online audience of 80k+
• Sold $150k+ in digital products
• Secured $50k+ in contracts
• Generated 100M+ views
It all helped me build a side hustle that allowed me to leave my 9-5.
If I had to start from scratch, here's what I would do:
1. Find your "niche-of-one"
This is found at the intersection of:
• What you're good at
• What is already popular
• What is currently profitable
The three ingredients of a profitable, money-making side hustle.
2. Start on Twitter
Why?
Twitter is the best audience building platform because:
• You can DM creators
• You can collect rapid data
• You can quickly execute on publishing
• You can mix short and long form content
(And we'll leverage the content later)
3. "Borrow" your core audience
Most people:
• Publish into the void
• Purchase shares & retweets
• Join expensive engagement groups
To grow in the beginning.
There's another way...
The "Waffle House Marketing Strategy"
Check it out:
In January of 2022, I started Twitter at zero
— Jon Brosio (@jonbrosio) April 2, 2022
As of April 1, I'm currently at:
\u2022 435 followers
\u2022 $500+ a month
\u2022 183k monthly views
What's my secret?
The "Waffle House Marketing Strategy"
99% of people are unaware of this predictable and repeatable growth technique \U0001f447