I worked at a very hip startup that was once on the move but then had crested and was on the slight decline.
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One thing I'm always most excited about as an investor:

Watching CEO interviews.

Over the years, I’ve watched over 100s of them.

Here’s 25 traits I’ve seen in the very best leaders.

You can swipe these into your own framework to evaluate management teams:

1. They don’t rely on external motivation

Not status or money.

Instead, they seem to be driven an inner fire.

Sometimes it’s to make the world a better place.

Other times, it’s to prove themselves right.

And that's why they can keep going even after they're already rich AF.

2. They're not human

They don't see the world like 99% of us

Whether it’s creating a culture that’s a sports team vs a family...

Or thinking of everything from first principles…

They have a different modus operandi.

This helps them see solutions that 99% of us muggles miss.

3. They enjoy founder-company fit

The great leaders are great because:

They’re in a company that plays to their unique personality.

The stars have to align for a great leader to be made.

The product + business model + personality of the leader must match.

4. They give lots of freedom and autonomy

They know how to unleash the potential in their team

They know how to paint an exciting vision…

And then give their team the space to roam free.

They understand that people flourish when you give them room to explore and experiment.

I read two-and-a-half decades worth of Jeff Bezos’s Amazon shareholder letters.

It’s like a mini MBA.

Here I’ve pulled out a free guide for startups, investing, marketing, and “web3”🧵

(It’s a thread, not an ebook)

First, why the focus on web3?

It’s the mid 90’s. A 30-year-old Jeff Bezos is trying to raise money for Amazon. And investors are wondering,

“What’s this internet thing?”

Fast forward, the year is 2022, and folks today are wondering,

“What’s web3?”

Now, a little background…

In 1994, Bezos quit a well paying job to start Amazon.

It wasn’t an easy decision. But Bezos used his famous “regret minimization framework.”

In other words, he didn’t want to be 80 and regret not doing what he really wanted to do.

But what did he want?

Bezos didn’t set out to disrupt retail from the outset.

He simply wanted to come up with a business idea based on the internet and then let the internet grow around it while he kept working on it.

Today, that idea is worth $1.7 trillion and counting.

Moving on to the lessons…

Each year since 1997, Bezos has written an annual letter to Amazon shareholders.

These letters reveal a great deal of lessons and secrets behind his massive success.

So what are they?

I really like @sweatystartup’s tone - and I think it applies to trading

Most fintwits try to sound smart and do complex formulas to convince you you’re too dumb to manage your own $. It’s marketing

For traders focused on cash flow:
A thread on what I call “the pnl grind”.

1/ the grind is a grind because it’s work ethic. 12 hours a day, min. And weekends.

The grind is a grind because it’s hitting singles. 5-10 trade concepts a day. Hypothesize. Swing. Measure. Repeat.

The grind is a term that comes from gangster rap. And it’s focused on 💵

2/ what does a “grind trade” look like? Signal hit the top of the App Store. What’s a basket of trades that will work in a privacy focused world?

Long Eqix short Twtr - private cloud vs regulation
Long Z cash short bitcoin - private crypto vs censored crypto

Just examples

3/ grind trading is all about 1 off events that diverge from history. Quant traders don’t model them well bc lack of history. Fancy long / short guys are slow moving their books. Day traders aren’t focused on fundamentals.

And let’s be honest - grinding works bc it’s brutal

4/ when Biden said he was going all in on cyber security, due to Russian hacking - it meant Russia was the new media scapegoat, so Blinken could deal w 🇨🇳. Blinken is a communist boot licker. So what. Don’t get emotional. Monetize. You went long $Feye/ $JD. Got paid. Moved on.

STEP BY-STEP

How to make a $10k/mon agency in less than 3 months

Thread:

The easiest way to start an online business is to make a service-based agency.

Let's get right into it.

1. You need to have some skills.

VALUE THAT YOU CAN PROVIDE TO YOUR CLIENTS SO THEY PAY YOU EVERY MONTH.

YOU NEED TO TARGET RETAINER BASED SERVICES TO GET TO $10k/mon fast.

Now, what can you charge a retainer for?

Not web design.
Not logo design/branding.

Try to sell a service which they need every month.

- Lead generation
- Email Marketing
- High ticket sales
- Cold email

Choose one and watch 25 hours of content about it on youtube dot com

Then buy a good course if you can

MARKET RESEARCH:

Don't sell anything to anyone

SEE WHAT'S WORKING

Cold email 50 people asking for a call
Pay 3 of them $20/hr and get to know all their pain points and problems