1.
"Pull the brakes" comms

09/10/2018 SHOCK: Italian Motorcycle racing star does the unthinkable by grabbing a rival's brakes at 140mph in Race on Live TV!

Moto2 star Romano Fenati SACKED by team for sabotage and endangering a

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Symbolism Comms Thread: Humpback Whale

Let's start with an example.

01/27/2016 Dead humpback whale washes up on North Carolina coast

"a baby humpback between 1 and 2 years old"

"More biologist on scene. Something's about to

1. - Gator Comms Post Election
11/11/2020 Minnesota deer hunter bags 10-point buck — and an alligator
"odd chain of the events from Saturday’s firearm hunting opener"
https://t.co/aorxJ8hYib
Hunting Opener.

1. - Meat Loaf comms

01/04/2021 Ivanka Trump causes confusion by mistakenly tagging Meat Loaf instead of her Father in

Open Letter: “Is this Nate?”

It’s sizzling in my chest, so here it is. I don’t want to hurt the poor guy who called me—probably forced to call me—but it needs to be said. Yesterday, at about 11:00 at night, I got a call from a representative of the Governor’s office.

A nice guy. But last night, this guy wasn't so nice. He told me, with profanity and threatening piñache, that he’s, “not f##cking happy” about a tweet that I sent out. I didn't even know what Tweet he was talking about. But it turns out, he was mad that I criticized the . . .

Governor’s plan to go to the Bills game because only 6.500 people were allowed to go and I felt it reinforced the belief—incorrectly or correctly—that the #COVID restrictions do not apply to elites. Pretty mild, but I’m a team player. If this man had just called me . . .

and told me that I misunderstood the facts, got it wrong, I would have taken the Tweet down. But again, he called me at 11:00 at night. Swearing. Keep in mind, at this point, I’m just a taxpayer. I’m not running for office. I have no more connection to the Governor than you ...

Please put yourself in my shoes. An emissary for one of the most powerful politicians in America called me, late on a holiday evening, looking to take my head off. Disturbing. This isn’t the first time some elite Democrat called me—either directly or indirectly—over the past...

35 years ago today, in Moscow, Russia, "The Italian Stallion" Rocky Balboa defeated "The Siberian Express" Ivan Drago via 15th round knockout in what is still considered one of the greatest wars in combat sports history 🥊

Many questioned Balboa's decision to fight Drago following the death of his friend Apollo Creed during an exhibition bout with the Russian earlier in the year. Balboa was criticised for failing in his duty as a cornerman by not throwing in the towel when Creed was clearly done.

Drago showed no mercy and no remorse for the former heavyweight champion of the world. Creed would pass away in the ring in what is still considered one of the darkest days in boxing history.

It didn't take long for Balboa and Drago to come to terms and agree to throw down but even the press were stunned to learn the date and location at the pre-fight press conference. Christmas day in the Russian capital.

Drago was heralded as the perfect combination of genetics and science, using some of the most state of art training facilities and equipment available at the time. The result was the highest punching power ever achieved by a boxer. A record that still stands to this day.

Highlights of what happened after 36/9 - a thread.

#AUSvIND

Boxing Day Test - we lose Virat, Ajinkya takes over captaincy, with a forgettable loss still lurking. We carry a record of not winning at the 'G while chasing. Aussie win the toss & elect to bat, meaning we'd have to bat fourth.

#AUSvIND

With Shami gone due to injury, Bumrah leads from the front making sure the Aussies bundle out within 200 with the other bowlers chipping in at regular intervals. Ashwin picking Smith for a blob is the most special part of it all.

#AUSvIND

At 64/3 & in the danger of conceding a lead yet again and under immense pressure, captain Rahane chips in with a 💯 which is at par with his Lord's knock & with Jaddu's contribution lower down, India manage a lead of 131.

#AUSvIND

Siraj, the son of an auto rickshawman, having lost his father before the series & not being able to attend the funeral, plays his debut Test, tears up during the national anthem. He was the highest wicket taker for India in the 2nd innings wrapping up Aussies for 200.

#AUSvIND

Traditional sports ranking of community strength:

Teams > Players > League

but esports/socialmedia/fantasy/tradingcard-boom/tech-unbundles-everything has shifted things

Players > Teams > League

Players are realizing it. Teams will be wise to adapt fast.

We're doing our best at @weareangelcity to build a world class pro sports club with the new reality in mind.

e.g., For a century, there was tremendous brand + community value in 'putting on the pinstripes' of the NY Yankees bc a player was imbued with the community + brand love from being associated with the club... just like a journalist getting a job with the NY Times...

But now, fans -- the community -- have a direct relationship with the individuals (the players/journalists) who are doing the real work every day. That is a huge power shift... and it's a very good thing for those men + women.

Very different industries, obviously, but Substack-ification of media in 2020 was a preview for a lot of other sectors. Going to be interesting to watch in sports, bc it's the most meritocratic industry, yet still very problematic history between owners + players.

Back in 2004, Ricky Williams, the American football player, left the Miami Dolphins after a third strike for smoking weed and disappeared. He’d had a notable career besides, but this was the capper: He said goodbye to his coach from Hawaii and vanished off the face of the Earth.

I was like, I want to be the guy who finds him. My memory is a little foggy here, but I think I got Ricky’s email address from the godfather of one of Esquire’s editors. It was an AOL account, I remember. I wrote Ricky and asked him if he’d talk to me if I found him.

He replied! And he said if I found him, he would tell me everything. AMAZING. But first—finding him. There were reports that he’d been in Italy, Fiji, Japan, and, most recently, Australia. A guy who’d felt trapped was now making the most of his freedom. Ricky was on THE MOVE.

I asked Peter, my editor, if I could go searching for Ricky. I didn’t really think I would find him. But I figured I’d get some crazy travel out of it, giving chase. That’s what I was calling the story in my head: “Chasing Ricky.” I imagined I’d always be one step behind.

Peter asked me what I thought my chances were. My brain calculated, “Less than one tenth of one percent.” My mouth said, “50-50.” I don’t like to think I was lying so much as my brain and mouth had been in disagreement. Anyway, a coin toss was good enough for Peter: Go.