Traditional sports ranking of community strength:

Teams > Players > League

but esports/socialmedia/fantasy/tradingcard-boom/tech-unbundles-everything has shifted things

Players > Teams > League

Players are realizing it. Teams will be wise to adapt fast.

We're doing our best at @weareangelcity to build a world class pro sports club with the new reality in mind.
e.g., For a century, there was tremendous brand + community value in 'putting on the pinstripes' of the NY Yankees bc a player was imbued with the community + brand love from being associated with the club... just like a journalist getting a job with the NY Times...
But now, fans -- the community -- have a direct relationship with the individuals (the players/journalists) who are doing the real work every day. That is a huge power shift... and it's a very good thing for those men + women.
Very different industries, obviously, but Substack-ification of media in 2020 was a preview for a lot of other sectors. Going to be interesting to watch in sports, bc it's the most meritocratic industry, yet still very problematic history between owners + players.
e.g., In 5 years, a club as famous as the Yankees will be running the numbers before signing someone not JUST to decide if he'll help the team ON the field, but if his personal community will drive merch sales, ticket sales, views, etc OFF the field.
e.g., Why is a @Giannis_An34 rookie card worth $1.8M (slightly more than @KingJames' Lakers magic) ? BC the sports community believes he will + they're investing in his present greatness + future potential. The Milwaukee Bucks Brand ain't driving that.
e.g., @MarcusRashford is out here basically feeding all the kids of Britain in *addition* to being a super-talented young footballer, but it's his community that's a "stock" I'm buying all day long.
If either one of those two young men goes somewhere else (I know Giannis just signed a 4yr deal) -- their base is still cheering for them, maybe even more bc they're getting exposed to new markets...

More from Sport

Watching this play sent me down a memory hole that gave me goosebumps as well as a pang of guilt. Let me explain. A THREAD!


In 2011, I was hosting the ESPYs. Marshawn’s run was nominated for Best Play, an award that was voted on by fans online. It was considered a front runner if not a lock.

Two days before the show, we're all watching the US/Brazil game in the Women’s World Cup. In the 122 minute Abby Wambach scored a header from a brilliant cross via Megan Rapinoe. I asked ESPN’s estimable producer, the late, great Maura Mandt if we could add it to the nominees.

The best thing about the ESPYs is, unlike other award shows that take themselves too seriously, there is a “fuck it, why not” attitude so Maura just made it happen. Maura was great at making things happen. Want another example?

One of the highlights of the ESPYs is the Arthur Ashe Courage Award. When my son Ashe was born Maura gifted him this fake ESPY for BEST CHILD NAMED ASHE. I am confident this is the only ESPY anyone related to me will ever win.
We're all loving the return of the UCL but in terms of football folklore, a fixture going down in Chile tonight may just be the most important match of the week.

It's a relegation playoff between CD Universidad & Colo Colo it has all of Chile holding it's breath. (THREAD)


It's all because the away side is Colo Colo, the country's biggest, most successful club, with 32 titles & the only Chilean Copa Libertadores trophy.

They have never even come close to relegation & the sheer thought of going down is causing all kinds of scenes across the country


From the ritualistic Grandma's doing their bit to convince the football sprits to keep them in the top


To the 5,000 fans outside who awaited the team bus outside the training ground for one last motivational


And of course the club's Barra Bravas with their own take on motivation

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