Four years ago this month, there was an uproar among analysts (and the public) about whether Cambridge Analytica was a PSYOP. The word is triggering; it tends to get people animated, makes people think of conspiracy theories, implies a grand master plan, shadowy operators, etc.

I have a good memory of that. What's happening now re: QAnon and whether it was a PSYOP and by whom is comparable. And it's a pointless debate. Any operation that 1) does target audience analysis, 2) deploys messaging against audiences, 3) tries to alter behavior, is a PSYOP.
The origin of this particular operation is complicated, networked, and muddied by people who wish to both claim and disclaim it. But it is functionally a PSYOP, has borrowed from that heritage, and can be analyzed in those terms. Miss me with claims to the contrary.
Researchers, journalists, and historians need to get to the bottom of how it evolved (and it did evolve, vs. a unified top-down plan), and we can do that if we work in good faith together. But we have to accept the fact that these kinds of operations are now commonplace.
It also helps to use the lens of emergence; information ops evolve, and incorporate DNA from everything that has come before: LARPs, ARGs, PSYOPs, the general public's participation + gullibility. In that context, one doesn't need top-down orchestration, necessarily.
But such a phenomenon (called by some an 'egregore') can definitely be co-opted, corralled, weaponized, aimed, cajoled, funded, shaped and steered by people with sufficient motivation and financial/social capital.
We need to train ourselves away from looking for over-simple explanations and zero-sum frames that insist on a single top-down explanation when in fact we are dealing with something messy, organic, and living.
Anyway I have great respect for all of my friends and peers who are trying to minimize harm by exposing and shrinking these destructive movements. You're all heroes. And we'll be successful if we focus on crushing the spread of the mind-infection.
And for the record, Cambridge Analytica was a rebranding (created by Steve Bannon) of SCL Elections. SCL (Strategic Communications Laboratories) was, literally, a PSYOPs firm that had done work for militaries for decades, and then more recently elections work. CA was a PSYOP.
Similar cautions apply to Parler. We don't know exactly what it is, but thank you to people like @RepMaloney and House Oversight who are aiming to find out. It has many markings of being a domestic/foreign dark-money intel op. Let's shine some sunlight on it and see.
Of course, muddying the waters further (intentionally) are bozos like Bannon and Icke who are correctly suggesting QAnon functioned as a PSYOP, but attributing it to the FBI or lord knows who else — which is nonsense. Let's do the work while retaining flexibility of thought.

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**Thread on Bravery of Sikhs**
(I am forced to do this due to continuous hounding of Sikh Extremists since yesterday)

Rani Jindan Kaur, wife of Maharaja Ranjit Singh had illegitimate relations with Lal Singh (PM of Ranjit Singh). Along with Lal Singh, she attacked Jammu, burnt - https://t.co/EfjAq59AyI


Hindu villages of Jasrota, caused rebellion in Jammu, attacked Kishtwar.

Ancestors of Raja Ranjit Singh, The Sansi Tribe used to give daughters as concubines to Jahangir.


The Ludhiana Political Agency (Later NW Fronties Prov) was formed by less than 4000 British soldiers who advanced from Delhi and reached Ludhiana, receiving submissions of all sikh chiefs along the way. The submission of the troops of Raja of Lahore (Ranjit Singh) at Ambala.

Dabistan a contemporary book on Sikh History tells us that Guru Hargobind broke Naina devi Idol Same source describes Guru Hargobind serving a eunuch
YarKhan. (ref was proudly shared by a sikh on twitter)
Gobind Singh followed Bahadur Shah to Deccan to fight for him.


In Zafarnama, Guru Gobind Singh states that the reason he was in conflict with the Hill Rajas was that while they were worshiping idols, while he was an idol-breaker.

And idiot Hindus place him along Maharana, Prithviraj and Shivaji as saviours of Dharma.