Investors have a short attention span.
They will give you the most attention at the start of your pitch.
In the first 5 minutes be crystal clear about what you actually do.
Let's dive in:
Sequoia Capital has created over $3.3 trillion dollars in value.
Steal their pitch deck framework for free:
Investors have a short attention span.
They will give you the most attention at the start of your pitch.
In the first 5 minutes be crystal clear about what you actually do.
Let's dive in:
What is your mission?
Condense into a simple powerful sentence.
Don't list features– communicate your purpose.
Include a simple graphic that describes your business model.
Nobody cares what you can do. Everybody cares what you can do for them.
What challenges do you address and solve?
• Describe the pain of your customer (bigger the better)
• Explain how this is currently addressed
• Show why the current market offerings are inadequate
Don't build a solution that's looking for a problem.
What key points will communicate the most value?
• What was your 'aha' moment?
• Why is your value proposition unique and compelling?
• Are you building a competitive moat such as network effects?
• How big can this market grow?
Timing is everything.
The best companies have a clear why now.
• Why hasn't your solution been built before?
• What industry trends make this the perfect time to act?
A famous example is Netflix: high-speed internet made streaming services possible.
Can this be a really big opportunity?
• Total addressable market (TAM) = total market demand
• Serviceable available market (SAM) = portion of TAM served by the company
• Serviceable obtainable market (SOM) = percentage of SAM which is realistically achieved
Thiel said:
"All failed companies are the same: they failed to escape competition."
Who are your direct and indirect competitors?
Know your market– map these out on an x/y axis.
What's your plan to win & differentiate?
I recommend pre-recoding a demo with Loom.
You get to record your screen and camera whilst giving a clear explanation.
A picture is worth 1000 words, a movie is worth a million pictures.
Bring the solution alive.
How do you make money?
Typically it falls into a few buckets:
• Advertising
• Subscription
• Transactions
Include metrics around critical areas including:
• Customer acquisition cost (CAC)
• Life time value (LTV)
Your people are the most important factor that determine whether your startup succeeds or fails.
People recruit talent, garner attention and win deals.
Highlight special talents and experiences that make the individual suited to the business.
Don't get lost in the numbers– keep it simple.
I recommend highlighting key metrics and growth charts.
Show sources and uses (what you are raising and how you will spend it).
What are the key milestones?
Using a timeline will help demonstrate your runway.
1. Company Purpose
2. Problem
3. Solution
4. Why Now
5. Market Size
6. Competition
7. Product
8. Business Model
9. Team
10. Financials
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10 startup metrics every business owner must know:
— Alex Banks (@thealexbanks) June 15, 2022
Sequoia Capital has created over $3.3 trillion dollars in value.
— Alex Banks (@thealexbanks) July 25, 2022
Steal their pitch deck framework for free:
More from Alex Banks
I have a masters degree in finance.
But I've learned 10x more from Twitter.
10 threads that will make you a better investor:
1/ Who: @naval
What: Principles to wealth creation
Tweet:
2/ Who: @10kdiver
What: Achieving financial freedom
Tweet:
3/ Who: @trengriffin
What: Money flows as a function of the
4/ Who: @girdley
What: How to get paid when investing in a new
But I've learned 10x more from Twitter.
10 threads that will make you a better investor:
1/ Who: @naval
What: Principles to wealth creation
Tweet:
How to Get Rich (without getting lucky):
— Naval (@naval) May 31, 2018
2/ Who: @10kdiver
What: Achieving financial freedom
Tweet:
Get a cup of coffee.
— 10-K Diver (@10kdiver) January 1, 2022
Let's kickstart 2022!
To that end, here are 22 key concepts to help you appreciate and achieve Financial Independence.
3/ Who: @trengriffin
What: Money flows as a function of the
1/ Don Valentine (Sequoia founder):
— Tren Griffin (@trengriffin) February 15, 2020
"The art of storytelling is incredibly important. Learning to tell a story is critically important because that\u2019s how the money works. The money flows as a function of the story.\u201d
A venture capitalist get to see all kinds of storytellers.
4/ Who: @girdley
What: How to get paid when investing in a new
17 of the coolest ways I\u2019ve seen people get rich.
— Michael Girdley (@girdley) December 29, 2021
(1/x)
Building an audience on Twitter is hard.
But with the right tools you can go 10x faster.
5 simple threads that will teach you more about community building than any paid course:
1/ Who: @Nicolascole77
What: How to write things that reach the masses
Tweet:
2/ Who: @brandonthezhang
What: Content frameworks to 10x your
3/ Who: @OneGSisneros
What: Playbook to 20k
4/ Who: @JustinSaaS
What: Simple steps to make Twitter a massive
But with the right tools you can go 10x faster.
5 simple threads that will teach you more about community building than any paid course:
1/ Who: @Nicolascole77
What: How to write things that reach the masses
Tweet:
I have been writing online for 10 years.
— Nicolas Cole \U0001f6a2 (@Nicolascole77) January 31, 2022
In that time, I have gone viral more times than I can count.
And accumulated 250,000,000+ views.
These are the 5 rules I live by\u2014to write things that reach the masses:
2/ Who: @brandonthezhang
What: Content frameworks to 10x your
In 2021, I wrote 50+ threads for companies, founders, and my personal account.
— Brandon Zhang (@brandonthezhang) January 12, 2022
In total, they generated around 18,000,000 impressions and >70k followers.
Here are 12 Twitter content frameworks to 10x your growth in 2022:
3/ Who: @OneGSisneros
What: Playbook to 20k
I reached 20k followers over the weekend. It took 10 months.
— \U0001f7e3 George (@OneGSisneros) February 1, 2022
This is how I did it.
// a thread \U0001f9f5 pic.twitter.com/HEBYEv7MR6
4/ Who: @JustinSaaS
What: Simple steps to make Twitter a massive
A Twitter audience is a massive asset.
— Justin Welsh (@JustinSaaS) February 8, 2022
I've added 37,196 followers in just 14 weeks.
Here are the 7 simple things I did:
\U0001f9f5
Accounting is the language of business.
10 threads that will teach you more about accounting than any accounting degree:
1/ Who: @10kdiver
What: Understand the balance
2/ Who: @SoulFairy3
What: Income statement
3/ Who: @BrianFeroldi
What: Income statement
4/ Who: @AliTheCFO
What: Profit vs cash
10 threads that will teach you more about accounting than any accounting degree:
1/ Who: @10kdiver
What: Understand the balance
1/
— 10-K Diver (@10kdiver) February 5, 2022
Get a cup of coffee.
In this thread, I'll show you how to read and understand a company's Balance Sheet.
As investors, we should be able to judge businesses by looking at their financial statements.
And the Balance Sheet, of course, is 1 of 3 key financial statements: pic.twitter.com/6D0HA0vmEN
2/ Who: @SoulFairy3
What: Income statement
Many new investors are scared of financial statements. I don't blame them. Us accountants complicate the simplest things to keep ourselves employed\U0001f602
— Soul \U0001f4da (@SoulFairy3) December 6, 2021
Let me show you guys the Income Statement first. You honestly just need 3 numbers. Trus bob\U0001f483
Short \U0001f9f5
3/ Who: @BrianFeroldi
What: Income statement
Accounting is the language of business.
— Brian Feroldi (\U0001f9e0,\U0001f4c8) (@BrianFeroldi) July 28, 2021
If you buy stocks, you MUST learn how to read an income statement
Here\u2019s everything you need to know:
4/ Who: @AliTheCFO
What: Profit vs cash
Most founders don\u2019t understand the difference between PROFIT and CASH FLOW
— Ali Ladha (@AliTheCFO) November 2, 2021
Not knowing this difference, could leave your business without cash and push you into bankruptcy
Here are the key differences between PROFIT and CASH FLOW
//A THREAD//
