Last week I got a link from Ahrefs (domain authority 90). Huge SEO win!

But it didn’t just happen. I had to make it happen.

Here’s how I did it.

A month ago Ahrefs published an article about the best marketing newsletters.

As soon as I saw it, I knew Zero to Marketing had to be in there!
There was just one problem.

I had to pitch @timsoulo, a guy who writes posts like this one 😅

So what I did was I kept a patient eye on him on Twitter, waiting for an opening.
Act 1 - The foot in the door
Act 2 - The proposal
Act 3 - The objection
Act 4 - The counter
Act 5 - The shortcut
Luckily for me Tim liked the pitch!

And after a few days they added my newsletter to the article 🤩
As your site becomes more popular it *might* start getting links organically.

But until then you need to get out of your comfort zone and promote it because no one else will do it for you!

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This is a pretty valiant attempt to defend the "Feminist Glaciology" article, which says conventional wisdom is wrong, and this is a solid piece of scholarship. I'll beg to differ, because I think Jeffery, here, is confusing scholarship with "saying things that seem right".


The article is, at heart, deeply weird, even essentialist. Here, for example, is the claim that proposing climate engineering is a "man" thing. Also a "man" thing: attempting to get distance from a topic, approaching it in a disinterested fashion.


Also a "man" thing—physical courage. (I guess, not quite: physical courage "co-constitutes" masculinist glaciology along with nationalism and colonialism.)


There's criticism of a New York Times article that talks about glaciology adventures, which makes a similar point.


At the heart of this chunk is the claim that glaciology excludes women because of a narrative of scientific objectivity and physical adventure. This is a strong claim! It's not enough to say, hey, sure, sounds good. Is it true?