2. When you demand logic, you pay a hidden price: you destroy magic.
Some lovely quotes from the book, “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands” by Rory Sutherland.
If you read them, you will not be able to stop yourself from buying the book and read it.
A thread!
Here you go
2. When you demand logic, you pay a hidden price: you destroy magic.
4. Human behaviour is an enigma. Learn to crack the code.
5. To avoid stupid mistakes, learn to be slightly silly.
6. More data leads to better decisions. Except when it doesn’t.
8. We could never have evolved to be rational – it makes you weak.
9. If you are wholly predictable, people learn to hack you.
11. Be careful before calling something nonsense.
12. The opposite of a good idea can also be a good idea.
14. For a business to be truly customer-focused, it needs to ignore what people say. Instead, it needs to concentrate on what people feel.
15. You don’t need reasons to be rational.
17. Logic should be a tool, not a rule.
18. To put it crudely, when you multiply bullshit with bullshit, you don’t get a bit more bullshit – you get bullshit squared.
20.A good guess which stands up to observation is still science. So is a lucky accident.
21.We should test counterintuitive things – because no one else will.
24. In psychology these laws do not apply: one plus one can equal three.
26. If you declare something highly exclusive and out of reach, it makes us all want it much more – call it ‘the elixir of scarcity’.
31. Branding isn’t just something to add to great products – it’s essential to their existence.
33. What really is and what we perceive can be very different.
35.Remember, if you never do anything differently, you’ll reduce your chances of enjoying lucky accidents.
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The first area to focus on is diversity. This has become a dogma in the tech world, and despite the fact that tech is one of the most meritocratic industries in the world, there are constant efforts to promote diversity at the expense of fairness, merit and competency. Examples:
USC's Interactive Media & Games Division cancels all-star panel that included top-tier game developers who were invited to share their experiences with students. Why? Because there were no women on the
ElectronConf is a conf which chooses presenters based on blind auditions; the identity, gender, and race of the speaker is not known to the selection team. The results of that merit-based approach was an all-male panel. So they cancelled the conference.
Apple's head of diversity (a black woman) got in trouble for promoting a vision of diversity that is at odds with contemporary progressive dogma. (She left the company shortly after this
Also in the name of diversity, there is unabashed discrimination against men (especially white men) in tech, in both hiring policies and in other arenas. One such example is this, a developer workshop that specifically excluded men: https://t.co/N0SkH4hR35
USC's Interactive Media & Games Division cancels all-star panel that included top-tier game developers who were invited to share their experiences with students. Why? Because there were no women on the
ElectronConf is a conf which chooses presenters based on blind auditions; the identity, gender, and race of the speaker is not known to the selection team. The results of that merit-based approach was an all-male panel. So they cancelled the conference.
Apple's head of diversity (a black woman) got in trouble for promoting a vision of diversity that is at odds with contemporary progressive dogma. (She left the company shortly after this
Also in the name of diversity, there is unabashed discrimination against men (especially white men) in tech, in both hiring policies and in other arenas. One such example is this, a developer workshop that specifically excluded men: https://t.co/N0SkH4hR35
