2. When you demand logic, you pay a hidden price: you destroy magic.
Some lovely quotes from the book, “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands” by Rory Sutherland.
If you read them, you will not be able to stop yourself from buying the book and read it.
A thread!
Here you go
2. When you demand logic, you pay a hidden price: you destroy magic.
4. Human behaviour is an enigma. Learn to crack the code.
5. To avoid stupid mistakes, learn to be slightly silly.
6. More data leads to better decisions. Except when it doesn’t.
8. We could never have evolved to be rational – it makes you weak.
9. If you are wholly predictable, people learn to hack you.
11. Be careful before calling something nonsense.
12. The opposite of a good idea can also be a good idea.
14. For a business to be truly customer-focused, it needs to ignore what people say. Instead, it needs to concentrate on what people feel.
15. You don’t need reasons to be rational.
17. Logic should be a tool, not a rule.
18. To put it crudely, when you multiply bullshit with bullshit, you don’t get a bit more bullshit – you get bullshit squared.
20.A good guess which stands up to observation is still science. So is a lucky accident.
21.We should test counterintuitive things – because no one else will.
24. In psychology these laws do not apply: one plus one can equal three.
26. If you declare something highly exclusive and out of reach, it makes us all want it much more – call it ‘the elixir of scarcity’.
31. Branding isn’t just something to add to great products – it’s essential to their existence.
33. What really is and what we perceive can be very different.
35.Remember, if you never do anything differently, you’ll reduce your chances of enjoying lucky accidents.
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1/OK, data mystery time.
This New York Times feature shows China with a Gini Index of less than 30, which would make it more equal than Canada, France, or the Netherlands. https://t.co/g3Sv6DZTDE
That's weird. Income inequality in China is legendary.
Let's check this number.
2/The New York Times cites the World Bank's recent report, "Fair Progress? Economic Mobility across Generations Around the World".
The report is available here:
3/The World Bank report has a graph in which it appears to show the same value for China's Gini - under 0.3.
The graph cites the World Development Indicators as its source for the income inequality data.
4/The World Development Indicators are available at the World Bank's website.
Here's the Gini index: https://t.co/MvylQzpX6A
It looks as if the latest estimate for China's Gini is 42.2.
That estimate is from 2012.
5/A Gini of 42.2 would put China in the same neighborhood as the U.S., whose Gini was estimated at 41 in 2013.
I can't find the <30 number anywhere. The only other estimate in the tables for China is from 2008, when it was estimated at 42.8.
This New York Times feature shows China with a Gini Index of less than 30, which would make it more equal than Canada, France, or the Netherlands. https://t.co/g3Sv6DZTDE
That's weird. Income inequality in China is legendary.
Let's check this number.
2/The New York Times cites the World Bank's recent report, "Fair Progress? Economic Mobility across Generations Around the World".
The report is available here:
3/The World Bank report has a graph in which it appears to show the same value for China's Gini - under 0.3.
The graph cites the World Development Indicators as its source for the income inequality data.
![](https://pbs.twimg.com/media/DsVOm2EVYAET8R9.jpg)
4/The World Development Indicators are available at the World Bank's website.
Here's the Gini index: https://t.co/MvylQzpX6A
It looks as if the latest estimate for China's Gini is 42.2.
That estimate is from 2012.
5/A Gini of 42.2 would put China in the same neighborhood as the U.S., whose Gini was estimated at 41 in 2013.
I can't find the <30 number anywhere. The only other estimate in the tables for China is from 2008, when it was estimated at 42.8.