2. When you demand logic, you pay a hidden price: you destroy magic.
Some lovely quotes from the book, “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands” by Rory Sutherland.
If you read them, you will not be able to stop yourself from buying the book and read it.
A thread!
Here you go
2. When you demand logic, you pay a hidden price: you destroy magic.
4. Human behaviour is an enigma. Learn to crack the code.
5. To avoid stupid mistakes, learn to be slightly silly.
6. More data leads to better decisions. Except when it doesn’t.
8. We could never have evolved to be rational – it makes you weak.
9. If you are wholly predictable, people learn to hack you.
11. Be careful before calling something nonsense.
12. The opposite of a good idea can also be a good idea.
14. For a business to be truly customer-focused, it needs to ignore what people say. Instead, it needs to concentrate on what people feel.
15. You don’t need reasons to be rational.
17. Logic should be a tool, not a rule.
18. To put it crudely, when you multiply bullshit with bullshit, you don’t get a bit more bullshit – you get bullshit squared.
20.A good guess which stands up to observation is still science. So is a lucky accident.
21.We should test counterintuitive things – because no one else will.
24. In psychology these laws do not apply: one plus one can equal three.
26. If you declare something highly exclusive and out of reach, it makes us all want it much more – call it ‘the elixir of scarcity’.
31. Branding isn’t just something to add to great products – it’s essential to their existence.
33. What really is and what we perceive can be very different.
35.Remember, if you never do anything differently, you’ll reduce your chances of enjoying lucky accidents.
More from Smart Sync Services
Those who are interested in IEX should read this.
While the market size may grow a lot in the next decade, the government policy risk still stays.
Pic 1: PTC Q4FY21 call
Pic 2: PTC Q1FY22 call
https://t.co/eImnTNEZeX
While the market size may grow a lot in the next decade, the government policy risk still stays.
Pic 1: PTC Q4FY21 call
Pic 2: PTC Q1FY22 call
https://t.co/eImnTNEZeX

Long term investing is a peaceful & slow way of creating wealth.And sometime luck plays its role too.
— SmartSyncServices.com (@SmartSyncServ) September 1, 2021
When we researched IEX in 2019 & recommended investors to buy in Mar 2020, we never anticipated such high growth & 470%+ rise in 1.5 Yrs.@MashraniVivekhttps://t.co/qZIdI10ybc pic.twitter.com/v4UYa6fRyn