BC PERSONALBRAND
Saved by @cur10uslearner

Build your personal brand online.

Everything you need to know: ๐Ÿงต

 Index:

โˆŽ Who is telling your story?
โˆŽ Define your personal brand
โˆŽ Discover your reason for being
โˆŽ Articulate your mission
โˆŽ Complete your social profile
โˆŽ Nurture your community
โˆŽ Who is telling your story?

โžต Stories are fundamentals of human understanding.
โžต Don't let someone tell your story.
โžต You should tell your story.
โžต Do things, tell people.
โžต People will be connected to your story.
โžฝ Zeigarnik Effect

โžต This effect states that people remember incomplete or interrupted tasks better than completed tasks.
โˆŽ Define your personal brand.

What is a brand?
โžต The brand is really an Idea.

Ex:
โ˜ž Apple - They are selling creativity and simplicity.
โ˜ž Nike - Selling Performance.
โ˜ž Disney - They are selling Happiness, nostalgia, smiles.
โ˜ž Coco-Cola - They are selling Refreshment.
Every brand consists of two elements.

โžต PERCEPTION + EXPERIENCE

โžฝ Perception is
1. How do you see yourself?
2. How do you want to be seen?
3. How do others see you?

โžฝ Experience is
1. Activities
2. Interactions
3. Time
Your brand is what people say about you when you're not in the room. - Jeff Bezos
โˆŽ Discover your reason for being
To discover what you love ask yourself the following:

1. what you are genuinely passionate about?
2. Can you enthusiastically talk about your industry for hours?
3. Are you emotionally connected to the result of your work?
4. If you weren't concerned about money would you still do what you do?
โˆŽ Articulate your mission

Write down what is your mission in ~ 8 words

How to write?
โžต VERB + AUDIENCE + OUTCOME

โžฝ VERB โž› I HELP [WHO]
โžฝ AUDIENCE โž› I TO DO [WHAT]
โžฝ OUTCOME โž› WHICH [OUTCOME]
~8-word mission statements (Companies):

โ˜ž TED: Spreading Ideas
โ˜ž KICK Starter: To bring creative projects to life.
โ˜ž Coco-cola - Taste the feeling
โ˜ž Google: To organize the world's information
โ˜ž Uber: Evolving the way the world moves
Personal:

โ˜ž Oprah: To inspire to be more than they thought they could be.

โ˜ž Richard Branson: To have fun & learn from mistakes.
โˆŽ Complete your social profile

โžต A User Handle
โžต An Account Name
โžต Bio - Short and crisp [ You can refer to above section ]
โžต Professional profile pic
โžต Maintain your brand color
โžต Links
โžต Call-To-Action
โžฝ Build a personal website

โžต Your name
โžต Your title
โžต A profile picture
โžต A short bio
โžต Links to social media
โžต Call-To-Action
โˆŽ Nurture your community

โžต Practice social listening
โžต learn the field
โžต Read what leaders & influencers are saying
โžต Get to know about your intended audience
โžต Engage meaningfully
โžฝ Types of content

โžต Useful content
โžต Amusing
โžต Informational
โžต Inspiring
โžต Critical
If you do all this what you'll get๐Ÿ‘‡

1. Find opportunities
2. Generate leads
3. Get advice & Knowledge
4. Expand your network
5. Enhance your profile and awareness
6. Make social connections
7. Improve communication skills
8. Increased confidence and happiness.
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