Index:
โ Who is telling your story?
โ Define your personal brand
โ Discover your reason for being
โ Articulate your mission
โ Complete your social profile
โ Nurture your community
โ Who is telling your story?
โต Stories are fundamentals of human understanding.
โต Don't let someone tell your story.
โต You should tell your story.
โต Do things, tell people.
โต People will be connected to your story.
โฝ Zeigarnik Effect
โต This effect states that people remember incomplete or interrupted tasks better than completed tasks.
โ Define your personal brand.
What is a brand?
โต The brand is really an Idea.
Ex:
โ Apple - They are selling creativity and simplicity.
โ Nike - Selling Performance.
โ Disney - They are selling Happiness, nostalgia, smiles.
โ Coco-Cola - They are selling Refreshment.
Every brand consists of two elements.
โต PERCEPTION + EXPERIENCE
โฝ Perception is
1. How do you see yourself?
2. How do you want to be seen?
3. How do others see you?
โฝ Experience is
1. Activities
2. Interactions
3. Time
Your brand is what people say about you when you're not in the room. - Jeff Bezos
โ Discover your reason for being
To discover what you love ask yourself the following:
1. what you are genuinely passionate about?
2. Can you enthusiastically talk about your industry for hours?
3. Are you emotionally connected to the result of your work?
4. If you weren't concerned about money would you still do what you do?
โ Articulate your mission
Write down what is your mission in ~ 8 words
How to write?
โต VERB + AUDIENCE + OUTCOME
โฝ VERB โ I HELP [WHO]
โฝ AUDIENCE โ I TO DO [WHAT]
โฝ OUTCOME โ WHICH [OUTCOME]
~8-word mission statements (Companies):
โ TED: Spreading Ideas
โ KICK Starter: To bring creative projects to life.
โ Coco-cola - Taste the feeling
โ Google: To organize the world's information
โ Uber: Evolving the way the world moves
Personal:
โ Oprah: To inspire to be more than they thought they could be.
โ Richard Branson: To have fun & learn from mistakes.
โ Complete your social profile
โต A User Handle
โต An Account Name
โต Bio - Short and crisp [ You can refer to above section ]
โต Professional profile pic
โต Maintain your brand color
โต Links
โต Call-To-Action
โฝ Build a personal website
โต Your name
โต Your title
โต A profile picture
โต A short bio
โต Links to social media
โต Call-To-Action
โ Nurture your community
โต Practice social listening
โต learn the field
โต Read what leaders & influencers are saying
โต Get to know about your intended audience
โต Engage meaningfully
โฝ Types of content
โต Useful content
โต Amusing
โต Informational
โต Inspiring
โต Critical
If you do all this what you'll get๐
1. Find opportunities
2. Generate leads
3. Get advice & Knowledge
4. Expand your network
5. Enhance your profile and awareness
6. Make social connections
7. Improve communication skills
8. Increased confidence and happiness.
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