@patel0phone and I have been working 1:1 w/all-star instructors (like @APompliano @lennysan). Now we're ready to apply these lessons to your course
Over the last 5 years, I’ve helped build courses taken by 40,000 students w/ $30M+ in revenue.
Today we’re launching a *free* cohort-based course on How to Build a CBC!
At the end of this, you’ll have a full course ready to launch.
Apply here: https://t.co/kp2vyBWE9K
Read on
@patel0phone and I have been working 1:1 w/all-star instructors (like @APompliano @lennysan). Now we're ready to apply these lessons to your course
It's not one-size-fits-all. We teach underlying skills & create an accountability system so you build a course that's uniquely yours.
It’s the same process I’ve used for @alt_MBA @david_perell @fortelabs @section_four
https://t.co/TxbH15QTpA
The course creation process is complex. There are lots of interconnected
decisions & second order effects.
We help you make sense of it with:
+ Step by step process
+ Clear deliverables
+ Feedback from us & peers
+ Gut checks
+ Weekly homework
It's an iterative process to get ideas out of your head, share feedback, discuss, build, refine, lock it in. Piece by piece, brick by brick
By the end of this course, you’ll have a CBC that's ready to launch. We’ll cover:
What to build: Figuring out your audience & course brief
How to build: Group exercises, lectures, projects, even slides
How to sell: Building buzz for your course & filling seats
This is just a taste of the types of questions we’ll help you answer:
CBCs are not set it & forget it. They require work to build the first time; if you build it right, it’s easier to run in the future.
The upside: many courses I’ve worked on had 80-90%+ profit margins & premium pricing of $500-$5,000/student.
You can certainly build a course faster or lower quality, and you might still fill your first few cohorts. But it’s hard to grow and scale with a shoddy foundation.
That’s why we spend MORE time upfront bc your CBC is an investment.
Cohort-based courses are complex. There are lots more moving parts compared to pre-recorded, on-demand courses.
There’s a mix of live vs asynchronous. Coach-facilitated vs student-led. Solo vs group work. Too much or too little of one & students disengage
We believe in building courses that are modular--each course component can be reused & rearranged. The building blocks of CBCs are live lectures, small group discussions, projects/exercises, coaches, etc.
In a well-designed course you can mix & match w/minimal effort.
You have to constantly sell a student to make it to day 2, week 1, etc. The selling never ends. We help you reinforce the value students are getting because perceived value = value.
We focus on both curriculum & marketing bc they go hand in hand.
It’s easy to fill the first few cohorts. It’s cohort #4 - #100 that show whether you have course-market fit.
We’ll help you think about how to create a flywheel to drive new students.
https://t.co/jOHPncDssk
(a) You have a course (in-person workshop, recorded video course) but don't know how to turn it into an interactive CBC
OR
(b) You’re a subject matter expert on a topic your audience already wants to learn from you
+ Expect us to do all the work for you
+ Can’t commit to a rigorous schedule of 8-10 hours/week to produce your course
+ Are hard to coach and won’t take our advice
~10 hrs/wk for 6-8 weeks. The course will kick off in April/May 2021.
Courses are an upfront investment--with a strong foundation you can scale easily for future cohorts.
Even w/a process it still takes a lot of work to create a successful CBC though
On the spectrum of "do it for you" to "do it yourself," our approach is "do it w/you." This means we provide the structure, advisory, course work, and milestones to help you stay accountable.
But YOU are ultimately responsible for the success of your course.
We’re thoughtfully curating a cohort of course creators who you’ll build alongside, learn from, and support. These are folks who are at the top of their craft, humble, generous, and eager to contribute.
https://t.co/csTSiuy50u
+ course-market fit
+ mechanics of your course
+ ideal student profile
+ course length
+ number of students
+ price point
+ hands-on projects
+ format
+ growth / student acquisition
+ lots more
https://t.co/JNyyLVCXpD
The course is free. If you go thru it you'll be a beta customer for our new product. This product will be offered as a revenue-share.
We’ll invest signif effort in your course & you'll be part of our platform’s future launch. Will share details w/selected instructors
Apply here: https://t.co/kp2vyBWE9K
More from Marketing
Marketing 101: building a personal brand
- what does personal brand mean
- why should you care
- how to distinguish it against the company you work for
- how to do it w/ support from your boss
- how to build yours
A thread 🧵
Personal brand has a negative stigma in some circles.
Personal brand does NOT mean you are a self centered narcissist.
Personal branding is intentional use of your time, voice, channel and platforms.
Why intentionality is important:
How you invest your time = How you will spend your life
Social media can become passive and addicting without true meaning and intention.
Don’t waste your life reading other people’s highlight reel, make your own.
Being a creator > being a consumer
How can you be intentional?
Similar to building a brand strategy: know what you stand for as a person
What lights you up? (Your mission)
What value do you want to bring to the table? (Value props)
How do you deliver it? (Voice and tone)
Reminder on brand strategy 101 ⬇️
- what does personal brand mean
- why should you care
- how to distinguish it against the company you work for
- how to do it w/ support from your boss
- how to build yours
A thread 🧵
Personal brand has a negative stigma in some circles.
Personal brand does NOT mean you are a self centered narcissist.
Personal branding is intentional use of your time, voice, channel and platforms.
Why intentionality is important:
How you invest your time = How you will spend your life
Social media can become passive and addicting without true meaning and intention.
Don’t waste your life reading other people’s highlight reel, make your own.
Being a creator > being a consumer
How can you be intentional?
Similar to building a brand strategy: know what you stand for as a person
What lights you up? (Your mission)
What value do you want to bring to the table? (Value props)
How do you deliver it? (Voice and tone)
Reminder on brand strategy 101 ⬇️
How to build a brand strategy from 0-1: a beginning guide
— Amanda Goetz (@AmandaMGoetz) August 10, 2020
// \U0001f9f5
How to destroy your competition with Cold Email
Want numbers like this?
I am going to show you exactly how to GUARANTEE your cold emails will convert.
// THREAD //
First, I am going to show you the structure of a killer cold email.
---
{{Quick Question about Company_Name}} <-- Subject line
Hey {{Name}}, [[first line}} <-- individual personalization is key
We just helped ___, a business like yours, do x in y days <-- Case study
I'm 100% certain we can do something similar for you.
Do you have time for a call this week? <-- CTA
--------
Let's break this down.
Our main goal is to not sound automated. (even though it was in a way)
How do we do that?
Highly Personalized First Lines.
We have their:
- Company Name
- First Name
- LinkedIn Profile
I use https://t.co/cotgiyqqLE to scrape this. (not aff)
The better the first line, the better the cold email will convert.
We need 10/10 first lines.
A good offer + a bad first line = 60% open & 8% reply rate
A good offer + a 10/10 first line = 80% open & 20% reply rate
Run the numbers.
Want numbers like this?
I am going to show you exactly how to GUARANTEE your cold emails will convert.
// THREAD //
First, I am going to show you the structure of a killer cold email.
---
{{Quick Question about Company_Name}} <-- Subject line
Hey {{Name}}, [[first line}} <-- individual personalization is key
We just helped ___, a business like yours, do x in y days <-- Case study
I'm 100% certain we can do something similar for you.
Do you have time for a call this week? <-- CTA
--------
Let's break this down.
Our main goal is to not sound automated. (even though it was in a way)
How do we do that?
Highly Personalized First Lines.
We have their:
- Company Name
- First Name
- LinkedIn Profile
I use https://t.co/cotgiyqqLE to scrape this. (not aff)
The better the first line, the better the cold email will convert.
We need 10/10 first lines.
A good offer + a bad first line = 60% open & 8% reply rate
A good offer + a 10/10 first line = 80% open & 20% reply rate
Run the numbers.
