Hey #EconTwitter: For the first time in 20 years, I am not spending my first week of January at the @ASSAMeeting. It's a weird feeling; I've always enjoyed showing off new books, connecting with friends, and talking with economists about new ideas 1/25
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More from Marketing
No problem.
Here's how you use a virtual browser to run ads safely on someone else's FB account.
** Thread **
In order for this to work, you need to have permission from someone to use their FB profile.
Whether that's a friend/family of yours or some random guy/gal you pay.
Because you'll need the login information to their FB profile.
Just a heads up.
A virtual browser is the best solution I've found for this.
A remote access tool like Splashtop is an alternative option but the user has to have their computer on if you want to access it.
This can create a bunch of headaches which is why I prefer to use a virtual browser.
It allows you to access the user's computer alongside them so you're able to log on whenever you like no matter if the user is using their computer or not.
I'm sure there are a bunch of options for virtual browsers but I use Multilogin ==> https://t.co/RF6s0Mto8f
99% of you will be fine with the Solo package which is around $100 a month.
Small price to pay, if this is the only option you have to run ads.
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Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.
Characteristics of a personal moat below:
I'm increasingly interested in the idea of "personal moats" in the context of careers.
— Erik Torenberg (@eriktorenberg) November 22, 2018
Moats should be:
- Hard to learn and hard to do (but perhaps easier for you)
- Skills that are rare and valuable
- Legible
- Compounding over time
- Unique to your own talents & interests https://t.co/bB3k1YcH5b
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
People talk about \u201cpassive income\u201d a lot but not about \u201cpassive social capital\u201d or \u201cpassive networking\u201d or \u201cpassive knowledge gaining\u201d but that\u2019s what you can architect if you have a thing and it grows over time without intensive constant effort to sustain it
— Andrew Chen (@andrewchen) November 22, 2018
3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
Things that look like moats but likely aren\u2019t or may fade:
— Erik Torenberg (@eriktorenberg) November 22, 2018
- Proprietary networks
- Being something other than one of the best at any tournament style-game
- Many "awards"
- Twitter followers or general reach without "respect"
- Anything that depends on information asymmetry https://t.co/abjxesVIh9
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.