Convo between @tferriss & @naval on modern loneliness:

Naval: In India there's this concept of the extended family where you basically live with your tribe at all times, so when we were young, at our grandmother's place with my aunts, my uncles, my cousins, my grandparents,

https://t.co/Cotah6eeRa

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

My father likes to brag. Specially about his athletic abilities. Truth is, he does manage to catch the toast before it falls to the floor. At half his age, I can't do that. "Keeper's reflexes", he says. The rest of us exchange 'there he goes again' glances. Mom just smiles. +

We've heard his 'I could have played for India' story a few times. About how one dropped catch in a crucial match cost him his India berth. How he quit the game after that. And became an actuary. Instead of people studying his stats, he studied theirs. +

It's true that his keeper-reflexes have saved many a pickle jar, egg, and tea cup. He has thumbed his nose at gravity so often. we jokingly call him Rakesh Sharma. He'd have preferred Kiri or Rod or Alan. +

Here's his story. Years ago, his team was one wicket away from victory. The opponents two runs away. The pitch was crumbling. Dogra bowled a beaut. The ball pitched and reared up. It took the bat's shoulder and sailed towards him. That was the India cap flying into his hands. +

Tragically, along with the ball, a clod from the disintegrating pitch flew up too. Dad's eyes stayed on the clod. While the ball mockingly wafted by him. And rolled over the rope. It was a catch Kachra could have taken. +

Thread: A personal episode from the past that I feel is very relevant to be shared today, especially for parents of young girls.

I was 18, when my first cousin morphed my face with that of a male school friend in extremely compromising position.

Very believable for anyone without knowledge of tech.

I was devastated. This was a brother I looked upto. This was the brother I had given my laptop to so he could apply for jobs. And on the same laptop, he made those photographs of me, his younger sister.

Why did he do that? He was kicked out of his house by his family after he married a girl w/o their consent. He was homeless, so my parents let him stay with us till my his family cools down & accepts them back. After 6 months, he felt threatened he'd be asked to leave our place.

So one day, he confronts my parents, infront of me, with those pictures and shows those photographs, with clear terms - pay him & his wife a fixed amount every month, let them stay at our home or he would leak those pictures everywhere.

I still remember he explained how he would distribute those pictures on the day they would get me married 😂

I don't know how any other parent from lower middle class would have reacted to this. But I remember how my parents did, that changed my relationship with them forever.

[🔞 hopekook, rimming] happy vday if you celebrate it, last night i fell asleep thinking about a horny hopekook date where they set aside time to cuddle and watch something soothing and mindless. jk chooses a nature documentary, more for background ambiance than anything else.

they start out with hobi laying crosswise on the couch, and jk crawls between his legs, rests his head on hobi's sternum. he likes to cuddle like that because he can hear hobi's heartbeat. also hobi will usually skritch his scalp when they're in this position.

he's doing that now, running his fingers from jk's forehead to the nape of his neck, but then he scoops along jk's ear instead. fingertips smoothing along the shell curve and then gently tugging on his earlobe. he keeps doing it, repetitive. the apartment is warm.

and quiet, too, except for the doc in the bg and the soft sounds of their breathing. hobi's fingertips keep tugging easily, gently on his ear lobe and all of a sudden jk realizes he's getting hard. he doesn't pay it much mind, one or both of them often do when they cuddle, even

if it's just a cuddle session & not anything further. but then hobi moves his leg, feels it, laughs softly, & moves his leg again - this time, deliberately. jk smiles, rubbing his mouth against hobi's sweatshirt. he rolls his hips, real slow like, and feels hobi's dick, too.