At the mall. I was walking with my daughter in between the lovelies displayed.

She pointed to a toy. It's a small soccer toy. She has been a football lover; so she picked it.

Something I wish everyone knew: the bar's not as high as you think.

You can get that job, meet that person, start that company.

But because you think the bar's so high, you won't even try. Which is what makes the bar so low!

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

(A THREAD)

18 Things I Would Do At 18:

I was a dumb 18-year-old. I thought I had the world figured out. I didn't.

I stayed up till the wee hours. Drank every liquor invented.

Partied non-stop. Woke up after noon.

Surfed the web aimlessly.

Read BS self-help.

Repeat.

If I could do it all over again, here's 18 things I would do...

PHASE ONE: GET MY MIND RIGHT

ACTION #1: Break the chains - I wish I made the decision earlier. I didn't. I was scared. Anxious. Nervous. I knew once I made the decision, there was no going back.

Don't be like me.

Make the decision at 18. The decision to pave your own path in life. To go against the herd. To choose your own adventure. To commit to whatever sets your heart on fire.

ACTION #2: Cut off every negative person in your life.

Scroll through the contacts in your phone...

Notice how the names make you feel.

Delete any and all names that fill you with doubt and negativity.

ACTION #3: Condition your mind to embrace the producer mindset instead of the consumer mindset.

Consume 20% of the time. Produce 80% of the time.

Case closed.

ACTION #4: Set an intention to make $10k a month and write it out every MORNING and NIGHT as if you already achieved it (in the past tense).

Visualize yourself already having the money as you write.

Cheesy?

Yes.

Does it work?

Yes.

PHASE TWO: EDUCATION

@epballou @AutSciPerson I have to say, all this info about sound sensitivity is making me emotional. I've never been able to talk about this. I can work around airplanes, no protection (did it for years), but if I'm caught near a city fireworks show I lose my mind. The fear and pain is indescribable.

I tell people one of my biggest fears is balloons, and obviously it's funny to imagine, until they see me have a psychotic break when one pops. I lose myself and it's terrifying. I don't know what it is about loud sudden sounds that hurts me, and it appears I'll never know.

I dread the 4th of July every year. My birthday parties were often held then. Recently I discovered if I wear earbuds and blast music with audio PPE on top I can stand to be outside. That first show where I could keep my hands free I held my best friend's hand and felt wondrous.

I'm crying just remembering discovering I could be happy underneath fireworks. I'll never understand why my parents didn't think to ever try to help me, and instead made me suffer for so long, feeling absolutely alone with this. Only once do I remember my mother comforting me.

It was a particularly bad year, a lot of college kids I think renting nearby camps, and I hid under my bed for hours. My mother came up and laid on my bed, dangled her hand down to show she was there, and sang to me. I was 15.