BC LIFE LESSONS
Saved by @Shubham51ngh

The art of cold emailing

A thread...

 Cold emailing is the act of sending an email (or a DM) to someone who doesn’t know you (hence the word, cold!)

Every day I get 300+ emails, most from those I do not know, and a shocking number of them are poorly written.

Here are 10 things that work for emails that I reply to
1. A different (but not aggressive) subject line

Ask yourself, what is the most likely subject line that EVERYONE will tend to write.
And then DO NOT write that.

What works?
Personalization (I think Vidur and Uzma will love this)
Intrigue (This is when I first saw you)
What doesn’t work?
Common themes (Seeking investment; Job application)
Aggression (Your content sucks - true story btw. It was used only to catch attention)
Buzzwords (AI/ML startup by Stanford founder)
2. The salutation

It is crazy how this small thing is so impactful.
How do you start your email?

Hi Ankur / Hey Ankur / Good Morning Ankur / Dear Mr. Warikoo etc

Adding harmless emoticons helps (😊)
The worst ones?

Dear Sir/Ma’am (ridiculous how many of these I get everyday)
Hi (that’s it! Nothing else. Just a hi!)
Wasssup bro (I am not your bro!)
Guru Ji (please!)

The idea is to strike a warm connect over a medium where your words are reflecting your emotions.
3. The purpose

Assuming you are writing to someone busy, you do them a world of good when you state the purpose of the email right upfront.

This way, they know what you want from them.

It is critical you do not dilly-dally in the purpose. That just makes it hard to decipher.
Worst ones?
This is for a potential collaboration that we wish to explore (loose af)
Trying to explore synergies
Want to see where I can fit in the team

Good ones?
I want to show the progress of my startup, current traction and see if you would be interested to invest?

Simple!
4. Relevance
This is the crux of the conversation where the best emails establish relevance.
This requires homework, research and customization.

Which is why, you cannot, by definition, send more than 3-5 cold emails a day.
Anything more and you are most likely doing it wrong.
You have to, in this section, find
Sender-Receiver-Fit (SRF)

You as the sender, have something to offer or ask, that fits what the receiver is seeking or willing to offer.

When you do not get a reply, it is because there was no SRF.
5. The ask

Post attempting SRF, you ask.
Clearly and precisely.

Mistakes people often make?
1. Assume on behalf of the receiver (oh, this must not be imp for them)
2. Ask broadly (I am looking for guidance!)
3. Not ask at all (hoping to hear from you)
6. Follow up

This is where most people fail. They take no response as rejection. While in most cases, it may simply be lack of priority.

Always follow up - once.
And in the follow up ask, specify your next step...
“To make it easy for you, in case I do not hear back, I will assume this isn’t priority right now. I respect that.”

“In case I do not hear back, I hope it is fine that I check back in x. Please let me know if you would much rather not hear from me.”
7. Myths about cold emailing

It is not about your grasp over the English language.
Establish your comfort.
The key is to communicate, not to impress.
8. Myths about cold emailing

It doesn’t work

Cold emailing works. I have made it work for myself and on a daily basis I hear from people who have created opportunities simply by sending an email.

Remember, if you do not ask, the answer is always no.
9. Use cases which work the best

Hiring
Send emails to the hiring manager, not to HR. They need the candidate more than HR.

Mentoring
Send emails to those who could help you in life, through their experiences.

Feedback
To solicit views on how you are doing, what you are doing
10. The golden tip

The best cold emails I have got have one thing in common

They are authentic (you can make out from the way the email is written. For instance, no one uses the phrase “any inconvenience caused is deeply regretted” in real life)

They sound human!
For all those in your 20s, use cold emails to create opportunities that you didn’t know existed for you. This is your exploration tool.

For those in your 30s, use cold emails to build a network that builds on your identified strengths.
And always remember life’s simple truth

If you do not ask, the answer is always no.
If you liked this thread, please do yourself a favor and send a well researched cold email today to someone.

And retweet this thread, so that it reaches others :)

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20 lies that the world feeds us everyday

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Lie 1:
If you don't settle in your 20s, you are gone!
This is the decade.
You don't get another chance.
Study fast, get a job, get married, kids, that car, that house.
Quickly!
Time's running.
Look at everyone else doing it!

Lie 2:
People who are poor are lazy.
People who are rich are hardworking.
It is your fault if you haven't made it in life.
Look at everyone else who made it.
There is nothing granted or gifted in life.

Lie 3:
Those in corporate jobs, are unambitious.
They have sold their soul.
They are addicted to the salaries.
They could have done so much more with their life.
But they decided to spend it working for someone else.

Lie 4:
Starting your own business is the surest way of making money.
You can never get rich earning a salary.
You can never get rich working for someone else.
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20 habits for your 20s

A thread...

Habit 1:
Smile at the mirror

20s is the decade of self doubt. Where we feel inadequate, incomplete, lost.

The simple habit of smiling at the mirror, makes me drop my emotions in that moment.

And acknowledge me, for who I am.

Habit 2:
Make your bed
Starts your day with a small accomplishment.

Growing up, the 4 of us used to sleep together in the drawing room, since it had a cooler.

It was my job to make everyone's bed.
It was the last thing I did every night and the first every morning.
Still do it.

Habit 3:
Take the first 30 mins of your morning, for yourself

Don't start it with your phone.
Or with a person.
Or with a book.
Or the toilet.

Just you, your thoughts, some lasting memory of your dreams.

You will appreciate the power of slowing down.

Habit 4:
Call people by their names

Few things makes a person feel included, than hearing their name in a conversation.
Remember, consciously, to include their names, as you speak to them.

You will earn their respect, their attention and their trust.
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How I created content in 2020

A thread...

Back in Aug 2016, I started creating content to share my experiences as an entrepreneur.
Over 3 years I had put out 1,200+ hours of content - posting every week without


Little did I know that something I started almost 4 years back would give my life an entirely new direction.

At the end of 2019, my biggest platform was LinkedIn with ~700K followers.

In Jan 2020, I decided to build a team that would help me with the content.

I ran a month long recruitment drive to hire a team of interns.

It comprised 4 detailed rounds - starting with my loved 20 questions, then an assignment, then a WhatsApp video round and finally F2F.

Through 1,200+ applications, I finally selected 6 profiles, starting March.

I am a firm believer in @peterthiel's one task, one person philosophy
So the team was structured such that everyone was responsible for ONLY one task

1. Content ideas
2. Videography
3. Video editing
4. LinkedIn (+TikTok) distribution
5. FB+IG distribution
6. YouTube distribution
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No one is going to do it for you

A thread...

As a founder, if you won't show up every single day, despite how you are feeling, or how the startup is doing or what the press is writing about you, or your cofounders not working out, or your product failing or your customers shouting

No one is going to do it for you

As a student, if you won't do things that scare you, that make you feel nervous, that challenge you, that intimidate you, that you have always wanted to do but never gathered the courage to

No one is going to do it for you

In your first job, if you are not going to make an effort to know how things have happened before and why, to meet new people, to seek help, to ask for feedback, to be patient with results, to not seek "impact" in the first month itself

No one is going to do it for you

If as a son/daughter you are not going to realize what your parents went through while growing up, that they want the same things from your life that you want for your self, that their path is different but there are reasons why

No one is going to do it for you
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25 immensely powerful life hacks.

A thread...

1. When speaking to others, try and notice the color of their eye balls.

This will maintain eye contact without you feeling awkward.
While making them feel heard.

2. Send emails to your future self.

It could be a task, a prediction, a thought. Compose the email and schedule send it for sometime later.

It is joyful when we have forgotten about something and then hear from our own selves.

3. Do not try to remember anything!

Write everything down.
Put things on a calendar.
Create a to-do list.
Use a notes app.

We over-estimate our ability to remember things!

4. Predict your future (and then laugh about it)

Every birthday, write down 2-3 predictions for yourself, for the next year.

And then next birthday, go through them.

Over 3-5 years you will be amazed at how inaccurate your predictions were!
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3 things to give up to be successful

// thread //

Success.

It's something that everyone strives to achieve.

Looks different for everyone:

- home
- family
- great career

Success is all about vision.

Change your vision. Change your life.

Achieving anything in life:

- provides power
- makes you proud
- triggers self-esteem

1. Unhealthy lifestyle

“Take care of your body. It's the only place you have to live.” - Jim Rohn

Achieving things in life starts with a healthy body and calm mind.

2 things to keep in mind:

- healthy diet
- physical activity

Small steps.
But, one day you'll thank yourself.

2. Short term mindset

“You only live once, but if you do it right, once is enough.” - Mae West

Successful people:

- get up early
- ignore the noise
- read a lot [focus]
- set long-term goals
- focus on short-term habits

Being average is easy.

Choose to be exceptional.

3. Playing small

“Your playing small doesn't serve the world. We're all meant to shine.”
- Williamson

If you never try, you'll be part of someone else’s dream.

So:

- voice your ideas
- don't be afraid to fail
- don't be afraid to succeed

If you play small, you stay small.
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9 biggest business lessons

I built a 7 figure business with 0 experience

I went from being dirt broke to running a company that feeds 250 families.

Here are the 9 biggest business I've learned along the way

(Hint: you won't find any of this in any MBA curriculum)

//Thread//

Quick PSA:

When it comes to business

Karma is real

The value you give will 10x the wealth you keep

With that in mind

If you get value from this thread, please share the karma by retweeting ☝ tweet above 🙏

Let's get your business started with Lesson # 1 👇👇

Lesson # 1 Never give up

When I first started I had $0 in my pocket.

I was so broke I had to use the wifi from a nearby coffee shop just to check my emails.

I knocked on 100s of doors and got 100s of "No" and sent 100s of cold emails.

9-5? Mon-Fri?

Don't make me laugh.

It's more like 9am-9pm (often more), 7 days a week

Building a business is a FULL TIME gig.

No different to raising kids.

Because money NEVER sleeps.

You can relax a little once you're established but when you're building?

Be prepared to GRIND and never give up

Next ... 👇

Lesson # 2 You can't do it all yourself

Reason #1313 why business degrees are bullsh!t.

They will teach you about things like "business plans" but they won't teach you practical tips like delegation.

Look.

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11 Critical Lessons from Jeff Bezos

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1. It's OK to Fail

Bezos helped develop the Fire Phone, one of Amazon's worst failures.

And yet, the Fire Phone led to one of Amazon's biggest successes: Alexa.

“If you want to be inventive, you have to be willing to fail.” @JeffBezos

2. Be Uncomfortable

Before founding Amazon, Bezos worked on Wall Street.

Yet, he left his comfort zone to start an online business.

In 1994, building an online business was incredibly risky.

"One of the only ways to get out of a tight box is to invent your way out" @jeffbezos

3. Your Actions Define You

You are born with strengths and weaknesses.

What you do is what ultimately defines who you are.

It is not your ability that defines you, but your actions and choices.

"It's not an experiment if you know it's going to work" @jeffbezos

4. Embrace Criticism

If someone you trust gives you feedback, decide if their criticism is right.

If yes, then change and stop resisting.

Candid feedback is your ticket to true growth.

"If you can't tolerate critics, don't do anything new or interesting" @JeffBezos
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23 lessons I learned on my path from $0 to $2M in 8 years

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1. “Play long term games with long term people” @naval

Anything that provides instant gratification is probably bad for you and your wealth.

Anything that provides delayed gratification is likely good for you.

There’s no such thing as “get rich quick” or “overnight success”

2. “Focus on the $10K+ questions, not the $5 ones.” @ramit

Spend time focusing on the big decisions like asset allocation & building good credit rather than the $5 Starbucks decisions.

Set an hourly rate for yourself.

Outsource everything that’s under that rate to save time.

3. Invest early and often. Time in the market > timing the market

Consistency is the name of the game.

Automate everything.

Sometimes investing can be boring and that’s a good thing.

Early on, investing more and often is far more important than yield or portfolio performance.

4. Learn to avoid lifestyle inflation.

You really do need less than you think, trust me.

Get out in nature, and you’ll see.

Freedom + time are worth much more than nice cars and clothes.

Keep your lifestyle flat even as you get promoted and make more.

Invest the difference.
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Ankur Warikoo
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@warikoo
My Productivity Hacks

A thread...

Productivity Hack #1
Not try to remember anything

I consciously and obsessively try to NOT remember things.
So that my mind dispenses the least amount of energy in remembering tasks or even context.

Hence, I carry a notebook with me always.
I take notes like a school student
I put tasks in a calendar
I send myself emails in the future

My mind's energy should be spent in thinking.
Not remembering!

Productivity Hack #2
Document EVERYTHING!

At any point I have 3 notebooks
1. Ideas
2. Todos lists for the day
3. Meeting notes

And I write down things.

Writing helps tell the brain that this is important.
And it helps me not "try and remember" anything.

Productivity Hack #3
I put everything on a calendar

My calendar is my lifeline.
Everything is on my calendar.
Bills to pay, birthdays to remember, threads to write, weekly routines.
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Entry time : 9.30 - 10
Exit : Upto you

Strategy :
Sell weekly ATM CE & PE at almost equal price
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What is pyramiding?

It is simply adding to your winners.

Why use pyramiding?

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1. 7 FREE OPTION TRADING COURSES FOR


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Do something for the long-term. Everything else is a distraction. 🛑 Nowadays I always check if the thing I'm doing aligns with my long-term plans. If not — that is probably not the best thing to do at the moment. #MyMindset


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