The new tactics to implement the #CancelCulture are quite ingenious. They are not going after what they want cancelled directly, they are going after how it gets to you! It’s attacking the free market, and it’s harder to spot and harder to fight before it’s done! Read on!

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Question: HOW Many Accounts Does Twitter Follow???

Answer: Only 9

WHO Are They Following???

~8yrs ago (Dec’12) I got a job @Google. Those were still early days of cloud. I joined GCP @<150M ARR & left @~4B (excld GSuite). Learned from some of the smartest ppl in tech. But we also got a LOT wrong that took yrs to fix. Much of it now public, but here’s my ring-side view👇

By 2008, Google had everything going for it w.r.t. Cloud and we should’ve been the market leaders, but we were either too early to market or too late. What did we do wrong? (1) bad timing (2) worse productization & (3) worst GTM.

We were 1st to “containers” (lxc) & container management (Borg) - since '03/04. But Docker took LXC, added cluster management, & launched 1st. Mesosphere launched DCOS. A lot of chairs were thrown around re: google losing this early battle, though K8 won the war, eventually 👏

We were 1st to “serverless” (AppEngine). GAE was our beachhead -- it was the biggest revenue source early on but the world wasn’t ready for serverless primitives. We also didn’t build auxiliary products fast enough. Clients that outgrew GAE wanted “building block” IaaS offerings.

1st to hadoop (map-reduce ‘04) but our hosted Hadoop launched in ‘15. AWS EMR was ~200M ARR by then. 1st to cloud storage (GFS ’03), but didn’t offer a filestore till ‘18! Customers were asking for it since 2014. Didn’t launch archival storage or direct interconnect till v. late.

Transgenderism resembles a mass psychogenic illness that has spread thanks to the internet. If there were no Tumblr identity fluidity nonsense, and if Reddit and YouTube had never existed, most “trans” people would not have landed on “gender” as the source of their ills.
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It is handed to them in the same way religion is handed to children. Thoughts and ideas are set before them, and they have brought these thoughts and ideas to live in themselves. Without the Internet, their feelings of dis-ease would have found a different explanation.
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These ideas became a framework for self-understanding, a map that instructs their actions, a vocabulary that programs their tongue. The pursuit of identity was the task, the online bubble its surrogate. They were commanded by it, and it gave their lives purpose and meaning.
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It had benefits. It catered to vanity. Social adulation arrived with each new step. This is why they so fiercely cling to it, since any conceptual breakdown would shatter the world they’ve built, which has been buttressed and fortified through these concepts – these errors.
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Its appeal first came as an escapist fantasy for the dysmorphic and disenchanted. Unbound from the meanings thrust upon them by others, they could instead become self-creators. They imbibed the dogma that suggested only two paths lay before them: – transition or suicide.
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I was hacking a game and accidentally invented a word for when you think someone is trans and you're proud of them for coming out but then you find out they aren't

someone is excited to watch bill nye in science class

This happens because one of the ways I figure out which memory location needs to be modified is by memory-searching for all occurrences and changing the first letter of them

so like if I know the next line of dialog is "Die"
I change it to "Aie" "Bie" "Cie" "Eie" "Fie"

then I see which one shows up in the game

7 Tactics To Increase Engagement on Your Threads

// THREAD //

People are constantly seeing the same stuff over and over again on their timeline.

This is why you need to learn how to stand out.

When they’re scrolling you need to grab their attention and reel them into something they want to read.

If you think about it, your job is just to get them to click your tweet. Once that’s done, they’ll be reading your other ones in no time.

In order to get them to click you need to show one of these 7 things:
> authority
> experience
> value
> lesson
> mystery
> opinion
> numbers

The easiest way to write headlines based off of these things is to write out your audience’s objections.

Then, indirectly counter their objection within your headline (sounds cool right?).

An old copywriting trick 😉

1. Authority

“Why should I read your thread? What have you done that makes me trust you”

Headline:
“$97,840 in Profit This Month Using This 5-Step Plan to Make Landing Pages”

Authority shows people you know what you’re doing by telling them a true stat/claim.