🔥The unexpected consequence of too much sitting 🔥

The negatives of a sedentary lifestyle are widely known❗️

One issue that doesn't get mentioned enough is GLUTEAL AMNESIA, also known as the "dead butt syndrome".

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GLUTEAL AMNESIA, also known as the "dead butt syndrome" simply means:

➡️ Your gluteal muscles have been "unused" for so long that they now fail to activate whenever your body needs them to
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Role of the Glutes:

➡️ Play a major role in the way our body moves

➡️ Not just there for aesthetics

➡️ Crucial for keeping our torsos upright, moving/rotating of the thighs & walking/running
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GLUTEAL AMNESIA ⁉️

➡️ Glutes get so weak that they forget to activate

➡️ Consequence: Other muscles need to compensate - such as your lower back muscles or hip flexors

➡️ This can cause all sorts of problems such as lower back pain, knee pain & poor posture
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How do you know if you suffer from the "dead butt syndrome"?

➡️Glute amnesia can vary in severity

Here's a simple test:

➡️ Do 10 glute bridges (video 👇)

🛑If you feel them more in your quads or hammies than in your glutes, you know you have some work to do.
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What can you do about it?

1. Choosing the right exercises

1⃣ Get off your butt (pun totally intended) & start focusing on your glute training

2⃣ Exercises like the squat, the deadlift & hip thrust are on top of the list

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1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

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It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

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