#Washington #DC
A good morning in the US capital - someone’s getting their blood pumping with a warm-up.

1. The major problem most startups face is marketing and the ability to carve out a niche, find and retain paying customers.

Even with a stellar developer team and a stellar product, your startup may not grow or survive without a great marketing and sales teams.

2. Start growing your audience before you’ve a product or an idea.

You should start promoting yourself and building your audience before you have a finished product or even before you have a great idea that you want to build.

3. Don’t wait to start building your audience after you’ve launched a product.

Most first-time developers actually ignore marketing.

They’re oblivious to the challenge of attracting people to take a look at something they’ve created.

4. At least until they see their first project crash and burn within hours of the launch.

There are so many times that I have seen developers spend countless hours building something, releasing it with no fanfare...

5. and only then trying to figure out how to promote it by asking marketing questions on Indie Hackers, Quora or Hacker News. Don’t make that mistake.

Remember: Just because an idea is old doesn't mean it's good.

Knowing whether old ideas are more likely to be good requires understanding whether conditions have changed in important ways.

Horse archery was an amazing method of warfare for over a thousand years...then people invented guns, and suddenly this great idea that had stood the test of time became obsolete.

Then again, when underlying conditions don't change much, tried-and-true approaches are probably better.

"Learning the lessons of history" usually just means assuming ergodicity and stationarity in an informal time-series model...

(end)

Swami Ramanujar:
Important personalities in Sri Ramanujas Life :
🌸ASURI KESHAVA SOMAYAJI-Father of Sri Ramanujar .Asuri keshava somayaji was a learned brahmana living in sriperumbudur.

🌸KANTHIMATHI-Mother of Sri Ramanuja. Kanthimathi was the sister of sri periya thirumalai nambi .
🌸SRI YAMUNACHARYA-Acharya of Sri Ramanuja.Also known as Alavandar.
🌸THIRUKOKOSHTIYUR NAMBI-Also known as Ghosti Purna.He instructed the Rahasya Traya to Sri Ramanujar.

He lived in thirukoshtiyur.
🌸THIRUKKACHI NAMBI-Kanchi purna was born in puvirunthavalli near kanchipuram and met the young ramanuja at an important time.He did the service of Lord Varadha.

🌸THIRUVARANGA PERUMAL ARAIYAR-Important acharya lived in srirangam and rendered the service of playing music for lord Sriranganatha.

🌸PERIYA THIRUMALAI NAMBI-He was the maternal uncle of Sri Ramanuja.He taught sri ramanuja about the epic of sri ramayana and other ithihaas and puranas.Served sri venkateswara at tirumala.

1/ I am seeing more and more founder secondary in venture rounds (Secondary = founders selling some of their shares before some other shareholders are able). Series B-D. I see both as an investor and through entrepreneur circles.

2/ I like secondary for entrepreneurs. Moderation is key but in a lot of situations I think it helps accelerate the co. Lots of very smart investors disagree. Here are my thoughts.

3/ Magnitude: My basic rule of thumb from what I see is market is 4+ yrs and up to 10% of founder’s equity stake with some $ cap that makes sense given stage etc. (typically <$10m)

4/ The entrepreneurial journey is brutally hard. Giving some financial relief helps remove one piece of pressure. I don’t think that secondary in the magnitude mentioned impacts the drive/persistence of great entrepreneurs.

5/ That secondary means they will be able to just sleep knowing they can pay their kids’ tuition. Secondary will make most founders better at their jobs, thus accelerating the co.