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I've been banging this drum for years now so do excuse Round 5,796,877 of it but the issue of smaller games only finding a relatively small audience is one the trad games press has been pointing out for a very long time now.

I don't think it hurts to do this one over again but with [whatever media], just it absolutely is a fundamental of the games industry and one an algorithm, sexy presentation or whatever can only ever make a limited change to.

Obviously, this is not a reason to not make that change. Usual Twitter/nuance/context loss disclaimer applies here.

So, anything that can help and doesn't make anyone's life worse in any way, go go go. Fully behind it.

Before everything was "influencer" led (Molyneux save me, I hate that term) - magazine staff knew and dedicating space to indies was something that was done knowing it wasn't what people buying were reading in big numbers.

1/ GameStop is one of the most fun businesses to study for both its success and failure.

Relative to other specialty retailers, it dominated up until the financial crisis, but has since done very poorly.

But unlike Tower Records or Blockbuster, it is still in business

2/ Thanks to the tailwind gaming has provided, its revenues have grown long-term but EBITDA and margins have been terrible as the gaming world has digitized over the past 5 years.

3/ As I learned in @joosterizer book One Up, their early physical retail edge rested on counterpositioning: doing things Walmart and others couldn't:

1. Accessibility
2. Deeply trained expert staff
3. Tailored loyalty program
4. Custom inventory management for used game sales

4/ Accessibility

There are 5,500 GameStop stores, often more than one in the same mall (mostly because of EB acquisition). Can always find one.

They install ramps--not for wheelchairs, but for strollers because parents are the real buyer

5/ Trained Staff

As @joosterizer told me recently, try to go into a GameStop and stump a staff member. They can help you navigate much better than a generic retail employee. Creates loyalty and trust that wouldn't be possible if they didn't just focus so specifically on games.

I'm seeing a lot of echoes of the GamerGate phenomenon happening right now, so it is important to revisit this a little, quickly.

Thread:

GamerGate was a misogynist movement to harass women online who were in the gaming industry or interested in games. They organized on message boards in places like Reddit and 4chan and picked targets together.

GamerGate didn't appear out of thin air. GamerGate was a representation of white male entitlement that has existed in our culture forever. In particular, the mantra "ethics in games journalism" made no sense and they targeted people who noted how games have bad representation.

There, already, were weird online groups for angry men:

Incels: Involuntary celebates, guys who believe (stupidly) that they're incapable for having sex with women because women only like "alpha" guys (Chads).

PUAs: Pick-Up Artists, guys who use abusive tactics to wear down women to trick them into sexual relationships. They typically are only interested in women in terms of "conquest" and dehumanize women constantly in their forums.