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Everything I know about how to create a transformational online course
Let's go 👇
1/ The thread that started it all, a collection of my essays and checklists on the
Do you have an online course?
— Andrew Barry \U0001f981 (@Bazzaruto) October 18, 2020
I want to tell you a little about learning architecture.
My agency partners with content experts to help them create courses, and I've written extensively about it.
If you want to learn about educational design, here's a start \U0001f447
2/ There are two stages to building a successful online course business - launch and your first students
They require mastering different skill
As my friend @BillyBroas pointed out to me last week: online courses are moving upmarket.
— Andrew Barry \U0001f981 (@Bazzaruto) October 28, 2020
What does this mean if you want to create an online course these days?
Think of it in two stages
3/ Avoid the same mistakes I made over the last 15 years doing this
Some of the mistakes I've made creating online courses make me cringe
— Andrew Barry \U0001f981 (@Bazzaruto) November 23, 2020
This coming week I'm going to share a few lessons I've learned from mistakes like these
4/ Great online courses are not about the transfer of knowledge
They're about the transformation of students
\u2018Education is the kindling of a flame, not the filling of a vessel.\u2019
— Andrew Barry \U0001f981 (@Bazzaruto) November 23, 2020
\u2013Socrates
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Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody:
Next level tactic when closing a sale, candidate, or investment:
— Erik Torenberg (@eriktorenberg) February 27, 2018
Ask: \u201cWhat needs to be true for you to be all in?\u201d
You'll usually get an explicit answer that you might not get otherwise. It also holds them accountable once the thing they need becomes true.
2/ First, “X” could be lots of things. Examples: What would need to be true for you to
- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal
3/ Normally, we aren’t that direct. Example from startup/VC land:
Founders leave VC meetings thinking that every VC will invest, but they rarely do.
Worse over, the founders don’t know what they need to do in order to be fundable.
4/ So why should you ask the magic Q?
To get clarity.
You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.
It also holds them (mentally) accountable once the thing they need becomes true.
5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”
Multiple responses to this question are likely to deliver a positive result.