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In the spirit of @threadapalooza, here are all my tweets on building courses, all in one place with 1 line summaries

Continually updating...

Everything I know about how to create a transformational online course

Let's go 👇

1/ The thread that started it all, a collection of my essays and checklists on the


2/ There are two stages to building a successful online course business - launch and your first students

They require mastering different skill


3/ Avoid the same mistakes I made over the last 15 years doing this


4/ Great online courses are not about the transfer of knowledge

They're about the transformation of students

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1/ Here’s a list of conversational frameworks I’ve picked up that have been helpful.

Please add your own.

2/ The Magic Question: "What would need to be true for you


3/ On evaluating where someone’s head is at regarding a topic they are being wishy-washy about or delaying.

“Gun to the head—what would you decide now?”

“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”

4/ Other Q’s re: decisions:

“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”

“What’s end-game here?”

“What does success look like in a world where you pick that path?”

5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:

“What would the best version of yourself do”?