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Everything I know about how to create a transformational online course
Let's go 👇
1/ The thread that started it all, a collection of my essays and checklists on the
Do you have an online course?
— Andrew Barry \U0001f981 (@Bazzaruto) October 18, 2020
I want to tell you a little about learning architecture.
My agency partners with content experts to help them create courses, and I've written extensively about it.
If you want to learn about educational design, here's a start \U0001f447
2/ There are two stages to building a successful online course business - launch and your first students
They require mastering different skill
As my friend @BillyBroas pointed out to me last week: online courses are moving upmarket.
— Andrew Barry \U0001f981 (@Bazzaruto) October 28, 2020
What does this mean if you want to create an online course these days?
Think of it in two stages
3/ Avoid the same mistakes I made over the last 15 years doing this
Some of the mistakes I've made creating online courses make me cringe
— Andrew Barry \U0001f981 (@Bazzaruto) November 23, 2020
This coming week I'm going to share a few lessons I've learned from mistakes like these
4/ Great online courses are not about the transfer of knowledge
They're about the transformation of students
\u2018Education is the kindling of a flame, not the filling of a vessel.\u2019
— Andrew Barry \U0001f981 (@Bazzaruto) November 23, 2020
\u2013Socrates
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2/ The Magic Question: "What would need to be true for you
1/\u201cWhat would need to be true for you to\u2026.X\u201d
— Erik Torenberg (@eriktorenberg) December 4, 2018
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody: https://t.co/Yo6jHbSit9
3/ On evaluating where someone’s head is at regarding a topic they are being wishy-washy about or delaying.
“Gun to the head—what would you decide now?”
“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”
4/ Other Q’s re: decisions:
“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”
“What’s end-game here?”
“What does success look like in a world where you pick that path?”
5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:
“What would the best version of yourself do”?
Week 1 highlights: getting shortlisted for YC W2019🤞, acquiring a premium domain💰, meeting Substack's @hamishmckenzie and Stripe CEO @patrickc 🤩
2/ So what is Brew?
brew / bru : / to make (beer, coffee etc.) / verb: begin to develop 🌱
A place for you to enjoy premium content while supporting your favorite creators. Sort of like a ‘Consumer-facing Patreon’ cc @jackconte
(we’re still working on the pitch)
3/ So, why be so transparent? Two words: launch strategy.
jk 😅 a) I loooove doing something consistently for a long period of time b) limited downside and infinite upside (feedback, accountability, reach).
cc @altimor, @pmarca

4/ https://t.co/GOQJ7LjQ2t domain 🍻
It started with a cold email. Guess what? He was using BuyMeACoffee on his blog, and was excited to hear about what we're building next. Within 2w, we signed the deal at @Escrowcom's SF office. You’re a pleasure to work with @MichaelCyger!
5/ @ycombinator's invite for the in-person interview arrived that evening. Quite a day!
Thanks @patio11 for the thoughtful feedback on our YC application, and @gabhubert for your directions on positioning the product — set the tone for our pitch!
