1/ For anyone who is on the fence about @growclass, I remember the exact moment I was sitting in my car in the parking lot on September 9th, 2020 calculating on the phone what the ROI would need to be for me to join the program.

2/ I had calculated that if this program got me about 11 extra students paying $250 CAD each over the next 12 months, this course would pay for itself.

Considering how much I have valued @skstock's help and advice, I was confident it would be at least that, probably more.
3/ In fact, after I already joined, Sarah challenged me and said "let's make that goal 25"! And I got excited but was skeptical if even with some great tools and education I would be able to pull that off.

25 * $250 = $6,250
4/ So my advice to anyone trying to figure this out, if you're running your own business is to ask yourself 2 questions:

1. "How many extra sales will I need over the next 12 months to pay off the cost of this program?"

2. "Do I think that this program will do at least that?"
5/ What happened in @growclass is that I learned how to better talk about the benefits of my program and write better and got custom-tailored help/iteration and advice from the incredible community on my landing pages and copy.
6/ So fast-forward to today.

Instead of:

❌ 11 students X $250 = $2,750 revenue
❌ 25 X $250 = $6,250 revenue (Sarah's goal for me)

I landed 11 students in my very next cohort

✅ 11 students X $650-750 = $7000+

Mind you that is in 2-3 months instead of my 12 month goal.
7/ Obviously that took a lot of hard work and grit alongside the program, not discounting any of that, but I'm happy that I not only met my own goal, but even surpassed @skstock's more ambitious goal for me.
7/ Long story short - was it worth it for me? Absolutely!

Is it going to be worth it for you? Maybe. Do the math, see if it adds up and make a calculated decision for yourself if it makes sense.

This shouldn't feel like a roll of the dice. ❤️
8/ If you're into it, enrolment closes in 24 hours (Fri Jan 15th). Do your research, ask questions (to me or @skstock or any of the other incredible alumni).

Make your 2021 kick 2020s butt!

https://t.co/6eICrvoQcE
9/ I remember after registering, I got an email with a beautiful welcome package walking me through the whole process and immediately thought: "I'm so happy I made the right decision"
@threadreaderapp unroll

More from Finance

1/ I'm thrilled to announce the launch of my new website, a one-stop shop for all the content I'm creating.

There you'll find links to all my podcasts, the TTMYGH newsletter, and other exciting future projects.

2/ In 2020, I reignited my passion for interviewing brilliant people by launching The Grant Williams Podcast in various forms, including The End Game, The Super Terrific Happy Hour, and The Narrative Game.


3/ Starting February 1, I'm taking the bold step of moving these podcasts completely behind a paywall.

For the very affordable price of only $10 a month, listeners can gain access to the Copper Tier of
https://t.co/fxUfH8maI4, which includes all current & future podcasts.


4/ Why am I doing this? First and foremost, I aspire to create VALUABLE content. By definition, if something is priced at $0, it isn’t valuable. The time, effort and creativity that goes into these episodes is substantial. To keep doing them properly, they can no longer be free.

5/ I also strongly believe content creators should be able to make a living creating content. If everything is free, that’s not possible. I never seriously considered accepting outside sponsors – complete integrity is too critical to me.

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