November 2020 US NPD THREAD - November 2020 consumer spending across video game hardware, content and accessories reached a November record $7.0 billion, 35% higher when compared to a year ago. YTD spending totaled $44.5 billion, 22% higher than the same time period in 2019.

US NPD HW - Consumers spent a November record $1.4 billion on new video game hardware, an increase of 58% versus YA. Growth was driven by the launches of the PlayStation 5 and Xbox Series. Year-to-date hardware spending reached $4.0 billion, 34% higher than a year ago.
US NPD HW - PlayStation 5 was November's best-selling hardware platform in consumer spending, while Nintendo Switch led the market in units sold.
US NPD HW - PlayStation 5 achieved the highest launch month unit and dollar sales for a video game hardware platform in U.S. history. The records were previously held by the PlayStation 4, which debuted in November 2013.
US NPD HW - Nintendo Switch has been the best-selling hardware platform in units sold for a record 24 consecutive months.
US NPD SW - Call of Duty: Black Ops: Cold War was November's best-selling game, and instantly becomes the best-selling game of 2020 year-to-date. It also ranks first on both PlayStation and Xbox platforms for the month of November and YTD.
US NPD SW - This is the 13th consecutive year a Call of Duty game has ranked as the best-selling game of its release month.
US NPD SW - Assassin's Creed: Valhalla debuted as the 2nd best-selling game of November and is the 7th best-selling game year to date. Assassin's Creed: Valhalla achieved the highest launch month sales for an Assassin's Creed franchise title since Assassin's Creed III in 2012.
US NPD SW - Marvel's Spider-Man: Miles Morales was the 3rd best-selling game of November, while ranking 2nd on PlayStation platforms. Launch month sales were the second highest amongst superhero games on PlayStation platforms in U.S. history, trailing only Marvel's Spider-Man.
US NPD SW - Just Dance 2021 debuted at number 13 on the November best-sellers chart. Launch month sales of Just Dance 2021 were the second highest in franchise history. Only Just Dance 3, launched in October 2011, experienced a larger launch.
US NPD SW - November 2020 Top 20 Sellers
US NPD SW - YTD 2020 Top 10 Sellers
US NPD SW - 12 Months End November 2020 Top 10 Sellers
US NPD SW - November 2020 Nintendo Platforms Top 10 Best-Sellers
US NPD SW - November 2020 PlayStation Platforms Top 10 Best-Sellers
US NPD SW - November 2020 Xbox Platforms Top 10 Best-Sellers
US NPD ACCESSORIES - Spending on accessories reached $314 million in November 2020, 8% higher when compared to a year ago. Year-to-date spending has increased 22% to a record $2.1 billion.
US NPD ACCESSORIES - Sony's DualSense Wireless Controller White achieved the highest launch month unit and dollar sales for a gamepad in U.S. history.

More from Economy

$600/wk Unemployment Insurance cannot deliver the benefits of a $600/wk Job Guarantee. From the outset, I should say JG is not a replacement for UI, no matter what you may have heard. I’ll get to this later, but read this long 🧶 w/ that in mind.


Automatic stabilization: Both $600/wk UI and JG will provide counter cyclical spending. But UI will be weaker. Counter-cyclical stabilization is not just about the absence of income. It is also about the transmission and structure of economy

Firms don't like to hire the unemployed. Mass and long-term unemployment make the problem worse. JG would recover labor markets much faster than a UI of the same amount, both b/c of the higher direct, induced & tertiary employment effects & b/c of private firm hiring preferences.

JG stabilizes spending patterns better. Uncertain job prospects may mean more cautious spending from the unemployed compared to those w/ guaranteed jobs.
UI is temporary, which makes matters worse. Even if it were permanent, it still won't resolve the problem of job scarcity.

Nations who once achieved tight full employment through active labor market policies demonstrate that unemployment does NOT fluctuate the same way it does w/o them. Direct employment, ELR type policies diminish drastically/even eliminate these amplitudes (eg postwar Japan/Sweden)
One of the hardest problems post-pandemic will be how to revive so-called "left behind" places.

Post-industrial towns, run-down suburbs, coastal communities - these places were already struggling before the crisis and have fared worst in the last year.

What should we do?

Today, @ukonward sets out the beginning of a plan to repair our social fabric. It follows our extensive research over the last year, expertly chaired by @jamesosh, and funded by @jrf_uk, @Shelter and @peoplesbiz.

https://t.co/d3T5uPwG9N


Before I get into recommendations, some findings from previous Onward research.

In 2018, we found 71% of people believe "community has declined in my lifetime"

In 2019, we found 65% would rather live in “a society that focuses on giving people more security” vs 35% for freedom


This was the basis for our identification of 'Workington Man' as the archetypal swing voter in 2019, and led us to predict (correctly) that large numbers of Red Wall seats could fall. A key driver was a desire for security, belonging and pride in place.


There is also a key regional dimension to this. We also tested people's affinity with the UK's direction of travel, across both cultural and economic dimensions - revealing the extraordinary spread below: London vs. the Rest.
https://t.co/HrorW4xaLp
The argument for deficits & debt raising interest rates in the US is not increased credit risk, it is that interest rates are a function of economic fundamentals, flows & policy. Deficits/debt change those.

I can't tell if I'm agreeing or disagreeing with @jc_econ.


Increasing government spending or reducing taxes increases demand (or reduces saving). This raises the price of loanable funds or the interest rate.

In a dynamic context, more demand means a stronger economy, the central bank raises interest rates sooner, and long rates rise.

(As an aside, we are not close to the United States needing to worry about credit risk and the risks are more overstated than understated in most other advanced economies too. But credit risk is not always & everywhere irrelevant, just look at the UK in 1976 or Canada in 1994.)

Interest rates have fallen over the last 20 yrs while debt has risen. This does not necessarily mean that debt rising causes interest rates to fall. It could also mean that other things have happened at he same time that pushed down interest rates more than debt pushed them up.

The suspects for these "other things" include slower productivity growth, slower popln growth, higher inequality, less investment, etc. All of which either increase the supply of saving or reduce the demand for investment, reducing the equilibrium interest rate.

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