A Thread on Marketing: "How Brands Grow" by Prof. Byron Sharp - It seems like every book available on marketing today promises a bunch, vows to be different & useful, but then delivers little in the way of truly unique & applicable advice. (1/25)

Face with rolling eyes
(3/25)
That's why Byron Sharp's "How Brands Grow" kicks every other marketing book in the shins. (4/25)








Does brand growth mean getting more & more of that small bump on the right, or, does it happen by capturing a more category buyers with distinct, branded, salient and broad reaching marketing campaigns? (21/25)
(Wrote a musical about this problem.🎶"ROI: The Musical") -> https://t.co/tJM83xA0Dy

More from Culture
Best books I read in 2020
1. Atomic Habits by @JamesClear
“If you show up at the gym 5 days in a row—even for 2 minutes—you're casting votes for your new identity. You’re not worried about getting in shape. Youre focused on becoming the type of person who doesn’t miss workouts”
Good Reasons for Bad Feelings
https://t.co/KZDqte19nG
2. “social anxiety is overwhelmingly common. Natural selection shaped us to care enormously what other people think..We constantly monitor how much others value us..Low self-esteem is a signal to try harder to please others”
The True Believer by Eric Hoffer
https://t.co/uZT4kdhzvZ
“Hatred is the most accessible and comprehensive of all unifying agents...Mass movements can rise and spread without belief in a God, but never without a believe in a devil.”
Grandstanding
https://t.co/4Of58AZUj8
"if politics becomes a morality pageant, then the contestants have an incentive to keep problems intact...politics becomes a forum to show off moral qualities...people will be dedicated to activism for its own sake, as a vehicle to preen"
Warriors and Worriers by Joyce Benenson
https://t.co/yLC4eGHEd4
“Across diverse cultures, a man who lives in the house with another man’s children is about 60 times more likely than the biological father to kill those children.”
1. Atomic Habits by @JamesClear
“If you show up at the gym 5 days in a row—even for 2 minutes—you're casting votes for your new identity. You’re not worried about getting in shape. Youre focused on becoming the type of person who doesn’t miss workouts”

Good Reasons for Bad Feelings
https://t.co/KZDqte19nG
2. “social anxiety is overwhelmingly common. Natural selection shaped us to care enormously what other people think..We constantly monitor how much others value us..Low self-esteem is a signal to try harder to please others”

The True Believer by Eric Hoffer
https://t.co/uZT4kdhzvZ
“Hatred is the most accessible and comprehensive of all unifying agents...Mass movements can rise and spread without belief in a God, but never without a believe in a devil.”

Grandstanding
https://t.co/4Of58AZUj8
"if politics becomes a morality pageant, then the contestants have an incentive to keep problems intact...politics becomes a forum to show off moral qualities...people will be dedicated to activism for its own sake, as a vehicle to preen"

Warriors and Worriers by Joyce Benenson
https://t.co/yLC4eGHEd4
“Across diverse cultures, a man who lives in the house with another man’s children is about 60 times more likely than the biological father to kill those children.”
