10 Characteristics of KILLER COPYWRITING

That will knock your readers’ socks off

&

10X your conversion rates

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Oh man, I loved my Bible reading this morning. It was Exodus 28 where God gave Moses the instructions for the priestly apparel Aaron & his sons were to wear. The attention to the minutest detail confirms what we can still count on today: everything God prescribed had purpose.

Whether or not they understood it, whether or not we understand it, God is not haphazard. Nothing is for nothing. For me, one of the most marvelous parts of Bible study is how often he does tie things together for us, connecting the dots, connecting the testaments, the covenants.

I’ll just offer 1 example from Ex 28. V.3 says “You are to instruct all the skilled artisans, whom I’ve filled with a spirit of wisdom (isn’t that fantastic?), to make Aaron’s garments for consecrating him to serve Me as priest.” The turban was an important piece of the apparel.

Something I find particularly fascinating is that the skilled artisans were to make a pure gold nameplate to fasten onto the very front of the priest’s turban. It was to have 4 words engraved on it -all caps in our Bibles- “HOLY TO THE LORD. “It is always to be on his forehead.”

Imagine how a conversation would change if we were talking to a person while staring at those four words on his or her forehead. Ok, fast forward to the New Testament where the Holy Spirit says through Peter that we who are in Christ are part of a “royal priesthood.” (2 Pet 2:9)

Black movie goers know which movies are for us and which films aren’t. We really don’t like our stories being made into films that center (and humanize) people that hate us. The filmmakers/studio know that by naming the film “The Green Book”, black movie goers...

...are going to be expecting a story about black people trying to safely navigate the country (real history) and instead will get a white savior film. Like folks went to see Detroit thinking it was about the riots...

Anywhoo, I know Mahershela is fantastic in it. He was the best thing about the trailer. As rich as the history behind the creation of ‘The Green Book’ is/was, as amazing as Dr. Don Shirley’s story is, WHY is this film about a random, racist driver and his family?

This feeds into the ignorant anti-Black American stereotype of “Black Americans don’t have any culture/history/mythology” or whatever. That our stories are still both being used while simultaneously erased in 2018 is wild to me. It’s gonna clean up come award season. 🤦🏾‍♀️

And now, if black filmmakers WANTED to make a film about The Greenbook, guess what it can’t be called🙃. Just like if someone wanted to make a film about the actual Detroit riots, guess what it can’t be called? Then those filmmakers would run into...

on a very basic level it is astounding to me that seemingly half the country is hooked on the adventures of The Vision & Scarlet Witch, whose last series together was a precise contemporary of Watchmen and The Dark Knight Returns, and which was quarter box fodder for decades

in hindsight, of course, the idea of framing a superhero story as a suburban dramedy seems novel and fresh to people, but that’s only because other people spent literally three and a half decades sleeping on it

now, of course, many new fans who look into the history of the matter might wonder why such a seemingly popular and fecund direction for these two characters was permanently shelved in the late 80s, what set of factors could possibly have -

they were able to put back some of what was broken - in time - but they never were able to get back to the marriage, and by the time the characters had new status quos in the early 90s the company had moved away from those kinds of genre experiments, and the rift became permanent

the Vision was a humorless drip for years, doing much the same schtick as Data during the precise years ST:TNG was airing

and as a consequence of those stories Wanda permanently became the poster child of women who cannot handle their power because of female inconstancy ...

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Folks at Marvel were trying to figure out how to launch phase 4 of the MCU, incorporate the addition of the X-Men, the relaunch of the Fantastic Four, and help the MCU on Disney+ get off the ground, and Feige was like:

The meta goes deep on WandaVision. This bit might be unintentional, but there's poetry in Marvel Studios launching its first foray into TV shows with a show about TV shows. Some history:

The previous Marvel TV properties were (mostly) run by Marvel Television and Jeph Loeb. They did some brilliant work, but the MCU films largely ignored the goings-on over there.

Now everything is in one house. It has the potential to be a huge freaking mess.

Part of the problem is how to insert the "first family" of Marvel comics into the MCU timeline. The Fantastic Four are old-school. The MCU heroes we know looked up to them and went to them for advice. Now they are going to get an MCU origin story. That's a conundrum.

Kevin Feige is a big comic nerd with a whole team of comic nerds, and one of them was probably like:

"Hey, did you know the witch who mentored Wanda was a nanny for the Fantastic Four? Maybe she could be in this."