BC CULTURE
Saved by @jay_millerjay

Time to lift the lid? Can you ‘live tweet’ reading a 6 year old playbook you co-wrote and it not be the be the most boring thing ever? How could something written about social media 6 years ago possibly even be relevant eh?! #StorytellingAtScale

 From a creative perspective we could almost stop right here... the biggest challenge in churning out content is that you don’t give yourself the time to make exceptional content that you’d actually want millions of people to see... like your TV ads. #StorytellingAtScale
This doesn’t seem... controversial? But we gave it a whole page because frankly all too often it still is 🤷‍♂️ #StorytellingAtScale
An integrated campaign that brings the same campaign idea (and distinctive assets ideally) to life but in a way that makes sense on social...? Sounds pretty obvious. This was the output of the first ever UK ‘Publishing Garage’ workshop with Facebook & Elvis. #StorytellingAtScale
Ahh yes, perhaps not award winning creativity but let’s acknowledge FB isn’t always the biggest/broadest brand building canvas... practical occasion based (category entry point even?) content and simple reminders or prompts play a big role. #StorytellingAtScale
Look, this isn’t rocket science is it folks... but yes, apply good brand & creative best practice to your social content too. #StorytellingAtScale
Did I mention I used to work on Oreo? I think I do say it in passing occasionally... but anyway, the Daily Twist was more a triumph of consistency (in content AND reach) than it was for inspiring a one off (but fun) Tweet. #StorytellingAtScale
Honestly we came to see that even this ‘reduced’ calendar was WAY too much content and nothing was getting maximised reach or wear in (let alone wear out) but yes is more is still a good take home. #StorytellingAtScale
Remember Facebook Apps? We were fighting those back then... we won that battle much more cleanly than the ongoing war against cheap tricks in social 😂 #StorytellingAtScale
Ooh, this is a glorious slide in which we named and shamed some of our own brands for the cheap tricks they were using!

Cute animals ✅
Desperate plea for engagement ✅
Forced engagement competitions ✅

#StorytellingAtScale

[This Slide Image Is Redacted 🤐]
Ahh media thinking... imagine approaching social media platforms as serious media channels with opportunities to drive continuity, increase reach, or allow smaller brands to activate?! #StorytellingAtScale
And the media money shot... things have evolved a bit but not a lot since then. NB - we’re not talking about a few hundred £ here and there, we’re talking about how we scale social to reach 50%+ of our total target consumers on a regular basis. AKA #StorytellingAtScale
Measuring social based on... reach, resonance & reaction? Not social metrics and engagement? 🤯 did we reach enough people? Did we make them think anything different? Did we make them do anything different? #StorytellingAtScale
Long time listeners... it won’t surprise you to learn I went hard against ‘engagement’ - rebranded as ‘digital actions’ to try and find a role for, but really clear it’s not about business value in itself, MAYBE about content testing (I’m less convinced now) #StorytellingAtScale
REALLY hard against engagement... there’s a whole splendid explaining why they are nonsense numbers. We went on to remove/ban active engagement metrics from central social media performance dashboards, and to try and stop agencies using it. #StorytellingAtScale
I liked this because it spoke to global inclusion and accessibility... lots more you can do in this space now. #StorytellingAtScale
All of that to conclude that marketing on social media channels is kinda like marketing elsewhere? With some media specific upsides and unique creative opportunities? Oh right. Also organic social was more or less banned (except for customer service/replies) #StorytellingAtScale
And we’re done. There are things that have evolved, new opportunities and even some more rigour... but IMHO you could follow all this and have a pretty strong social media approach, especially if you work out how it fits in with your other channels. 🤷‍♂️ #StorytellingAtScale

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Latest update from @TheBernician

1/19

Hancock, Whitty, Vallance & Ferguson Stand Accused of Pandemic Fraud.

After yet more damning evidence arose last week, further additions had to be made to the court papers, which we are now aiming to lay in the coming week.

2/19

The four defendants will be Matt Hancock, Chris Whitty, Patrick Vallance and Neil Ferguson, each of whom has inextricable and ultimately incriminating connections with Bill Gates and Big Pharma.

3/19

As well as three counts of fraud by false representation and seven counts of fraud by non-disclosure, under sections 2 and 3 of the Fraud Act 2006, we can now also prove that the entire worldwide scamdemic originated on these shores.

4/19

In fact, we can show that, without the dishonest statements and non-disclosures of the four defendants we are initially proceeding against, COVID-1984 would not have transpired.

5/19

Furthermore, the 1st defendant, Matt Hancock, cannot rely upon the defence of Parliamentary Privilege, on the ground that none of the evidence relied upon by the prosecution is capable of preventing parliamentarians from carrying out their lawful business in Parliament.
CULTURE
Hugh Howey
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[thread]

Folks at Marvel were trying to figure out how to launch phase 4 of the MCU, incorporate the addition of the X-Men, the relaunch of the Fantastic Four, and help the MCU on Disney+ get off the ground, and Feige was like:


The meta goes deep on WandaVision. This bit might be unintentional, but there's poetry in Marvel Studios launching its first foray into TV shows with a show about TV shows. Some history:

The previous Marvel TV properties were (mostly) run by Marvel Television and Jeph Loeb. They did some brilliant work, but the MCU films largely ignored the goings-on over there.

Now everything is in one house. It has the potential to be a huge freaking mess.


Part of the problem is how to insert the "first family" of Marvel comics into the MCU timeline. The Fantastic Four are old-school. The MCU heroes we know looked up to them and went to them for advice. Now they are going to get an MCU origin story. That's a conundrum.


Kevin Feige is a big comic nerd with a whole team of comic nerds, and one of them was probably like:

"Hey, did you know the witch who mentored Wanda was a nanny for the Fantastic Four? Maybe she could be in this."
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Kevin Murphy
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Okay look - I didn’t grow up with comic books. But I read stacks of science fiction digests and I kit-bashed model cars into fantasy rods, and just tried to maintain a low profile until I could get out of the house. So you could say I’m a distant cousin of the comic book fan. /1

And sometimes one’s childhood passion follows them into adulthood, sometimes not, sometimes as an adult one finds a passion they never had as a child and embraces it. For me, that must include getting involved with a puppet show at the age of thirty. /2

So who’s to say whose passion’s legitimate and whose is bogus? Nobody. Someone might indict your passion but they have no ground to stand on and should be dismissed out of hand. /3

Maybe they’re envious that you have a passion, maybe they think that their passion is cooler than yours, or maybe they’re just insecure, who knows. Doesn’t matter. /4

What matters is that if something gives you joy, and in the process doesn’t hurt others, then by all means follow it. It’s how we explore our secret hopes, our shadow sides, our inner character. /5
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Which book took you the longest time to actually finish reading?

For me: Underworld. 17 years from buying it to actually getting around to reading it, and maybe 19 months on and off to make myself read it until the end.

Still, ticked it off the list ✔


Second place goes to The Charterhouse of Parma, which Stendhal wrote in 52 days. According to the Oxfam Books receipt I used as a bookmark I bought it on 11 April 2009. Finished it last month.


Coming Up For Air was torture. It's nature's punishment for autodidacts.
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Youth for Social Justice T&T
Youth for Social Justi...
@Y4SJ_TT
Welcome back to #Y4SJBookClub

Today we are going through Chapter 1 of "Sexing the Caribbean" by Kerala Kempadoo

Please share widely and contribute your own thoughts about the chapter.

The convention is:

No brackets are paraphrases from the book (brackets is tweeter opinion)


Global media often portrays the Caribbean as exotic and "backward"

A sex crazed and not advanced society.

This book aims at undoing this Colonial view of the Caribbean.

(some Caribbean people share that colonial view 😒)

#Y4SJBookClub

As Frantz Fanon (we should be reading his work soon as well) said:

"Colonial Discourses are deeply embedded in the psyche and behaviour of the colonised"

(we see this frequently in how we police women like its the early 20th century still)

#Y4SJBookClub

Caribbean sexuality is of significance to understanding the past, present and future of the Caribbean

(one YSJ member highlighted how 🇹🇹 has not done a proper post colonial introspection. Hopefully works like this help)

#Y4SJBookClub

The book uses the broadest definition of the Caribbean as possible, but indicates that some sections would only apply to sub definitions of the Caribbean.

For this book
Caribbean = all the islands plus Belize, Suriname, Guyana and French Guiana

#Y4SJBookClub
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Sthala Puranam says that, Sukabrahma Maharishi had been doing Tapasya here, for the darshan of Sri Rama. Prabhu Shri Ram, pleased with his tapasya, came here after Rama Ravana yudham. Since Rama was returning


after the war, he did not have any weapons with him.

Another gopuram called Kili Gopuram is there for Sukabrahma Maharishi. There is a hill nearby called Dheergachala. According to Sthala puranam, Sri Padham of Prabhu Rama are found on the top of the hill


It is said that this is the place where Shri Rama gave darshan to Suka Maharishi. Nedumgunam means which shows all qualities of Shri Rama who is Maryadha purushottam. Shri Ramanavami is very famous here.

Jai Sri Ram
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Some ofthe biggest breakouts occur after Volatility Contraction, the analogy is that more a spring is pressed, higher it jumps whenever it gets released.

There is a VCP Scanner on chartink (Not mine). This may also be used to find potential Breakouts.
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Neo-nazi group #PatriotFront held a photo op in #Chicago last weekend & is currently marching around #DC so it's as good time as any to compile a list of their identified members for folks to watch for

Who are these chuds?

Patriot Front broke away from white nationalist org Vanguard America following #unitetheright in #charlottesville after James Alex Fields was seen with a VA shield before driving his car into a crowd, murdering Heather Heyer & injuring dozens of others

Syed Robbie Javid a.k.a. Sayed Robbie Javid or Robbie Javid of Alexandria,


Antoine Bernard Renard (a.k.a. “Charlemagne MD” on Discord) from Rockville, MD.

https://t.co/ykEjdZFDi6


Brandon Troy Higgs, 25, from Reisterstown,
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Andhakasuravadha Samharamurti -#story #Thread
Sculpture of Bhagwan Shiva as the destroyer of the Asura Andhaka - Cave 29,Ellora caves

Asura Andhaka hangs on to a trishula held by 6-armed Shiva.

Once Parvathi & Shiva were relaxing in the pleasant gardens of Mount Mandhara.


Bhagwan Shiva sat down there to enjoy the happiness.Parvati closed the eyes of Shiva playfully & darkness covered the whole universe.Parvati was perplexed & her palms were wet with perspiration.A few drops of her sweat mixed with sweat from Shiva’s body& fell to the ground.

From this sweat,a fierce creature was born,it started to roar.Child was born blind as Shiva's eyes were closed so was named as Andaka.Andha means darkness&also ignorance.Around the same time Asura Hiranyaksha was performing rigorous tapas Shiva for a boon of powerful son.

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Hiranyaksha returned to his kingdom with Andaka.Later after the vadh of Hiranyaksha, Andaka is said to have lived with his cousins.He was ridiculed,so dejected Andaka went to forest.He did severe tapas for over many years towards Brahma Dev. Brahma dev appeared before him.
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A distillation of what @naval said on Clubhouse last night:

What you call chaos I call spontaneity.

A regimented life is like a heartbeat that's non-chaotic; it's a system that’s too ordered. It doesn't have any life to it. And real life has lots of ups and downs, some of them very extreme.

I over-plan, but planning is pretty useless. What tends to dominant life are a small number of Black Swan events in both directions, positive and negative.

Expose yourself to asymmetric upside and lots of good options: things that can become massively important for you.

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That requires a certain amount of chaos and spontaneity.

If nothing else, 2020 taught the power of optionality.

We think about planning as linear and controlled, but that's not how the world around us works anymore.

The world is dominated by nonlinearities, so understanding options value is far more important.
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