1/ @fortelabs @nathanbarry Your recent YouTube interview https://t.co/hZlBpxKYcE is one of the best and most useful interviews/conversations of the last 12 months - truly excellent. I tried to leave this as a comment on YouTube but failed, so here it is as a Tweet.

2/ The exchange at minute 57 - 59 was fascinating and I agree with Nathan‘s take on this. I am an expert in my field but a digital idiot and with little teaching experience.
3/ I have been fascinated by the concept of teaching what I know and promised myself to bootstrap my teaching business when I started at a friend‘s (@kerfrie) suggestion in 2019.
4/ I began with next to zero email list (real opt ins) but 30 years of business experience and a healthy network of personal connections.
5/ I conducted two pilots (Zoom with presentations over 10 clinics plus 4 Q&A sessions) and charged a 50% discount on my target price of $2,850 per student for them and managed to recruit 7 and 13 students respectively.
6/ My first proper cohort was a reworked version of the original pilot using feedback from the students and was my attempt at a Jeff Walker style launch (pretty weak version and before I knew who Jeff Walker was) which garnered me a few extra emails (maybe 50 or 60) and 10…
7/ …students, most of whom I knew personally or who were recommended by partners. If I had waited until I had 5,000 I would
- never have started,
-never had the invaluable experience of testing the pilot in the early (very overloaded) version,
8/ - never understood the excruciating difficulty of marketing a digital product,
- never tested the concept of building affiliate relationships,
- never explored the world of course hosting platforms
9/ - never have realised the crucial difference between being an expert and being a great teacher (and not been sensitive or receptive to i.e. @bazzaruto wisdom)
- never have thought to apply for an @beondeck course creators fellowship and
10/ - never had the first $15K of net revenue to begin the bootstrapping journey.
11/ So whilst Tiago‘s point is well-taken and everything would have been so much easier had I had an audience / community of 5,000, Nathan‘s more pragmatic approach is more true to my experience, messy and inelegant as the process may have been to a critical observer.

More from Culture

Best books I read in 2020

1. Atomic Habits by @JamesClear

“If you show up at the gym 5 days in a row—even for 2 minutes—you're casting votes for your new identity. You’re not worried about getting in shape. Youre focused on becoming the type of person who doesn’t miss workouts”


Good Reasons for Bad Feelings

https://t.co/KZDqte19nG

2. “social anxiety is overwhelmingly common. Natural selection shaped us to care enormously what other people think..We constantly monitor how much others value us..Low self-esteem is a signal to try harder to please others”


The True Believer by Eric Hoffer

https://t.co/uZT4kdhzvZ

“Hatred is the most accessible and comprehensive of all unifying agents...Mass movements can rise and spread without belief in a God, but never without a believe in a devil.”


Grandstanding

https://t.co/4Of58AZUj8

"if politics becomes a morality pageant, then the contestants have an incentive to keep problems intact...politics becomes a forum to show off moral qualities...people will be dedicated to activism for its own sake, as a vehicle to preen"


Warriors and Worriers by Joyce Benenson

https://t.co/yLC4eGHEd4

“Across diverse cultures, a man who lives in the house with another man’s children is about 60 times more likely than the biological father to kill those children.”

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So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.
A brief analysis and comparison of the CSS for Twitter's PWA vs Twitter's legacy desktop website. The difference is dramatic and I'll touch on some reasons why.

Legacy site *downloads* ~630 KB CSS per theme and writing direction.

6,769 rules
9,252 selectors
16.7k declarations
3,370 unique declarations
44 media queries
36 unique colors
50 unique background colors
46 unique font sizes
39 unique z-indices

https://t.co/qyl4Bt1i5x


PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.

735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices

https://t.co/w7oNG5KUkJ


The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.

The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.