This #NewYear we must get serious about climate change. A big obstacle: our brains.

Current risks are vastly different from our ancestors, but our brains are wired the same. Knowing the science behind decision-making helps us better talk about climate threats & spark action. 1/

I’ve dedicated my career to understanding what factors influence our perceptions of risk & shape behavioral outcomes, especially around climate action.

We clearly do not judge risks accurately. Let’s try this example. What is more likely to kill you:
Ppl often say shark attacks even though plane parts are 30x more likely to kill us. Attacks are more sensational/easier to recall.

Brains react in certain ways to risks around us, rapidly scanning environmental cues (e.g. snake’s stance) with subliminal and automated processing.
How does brain wiring relate to climate action? We're influenced by triggers such as if we can see risk or if we trust who communicates it to us.

Bluntly, we overestimate unserious risks like vaccinating children and underestimate seemingly far away risks like rising sea levels.
Sociology shows how even political identities influence risk perception. A human evolutionary trait allows us to avoid cognitive dissonance from info 1) that isn’t pleasant or 2) contradicts beliefs integral to our identity/tribe. We’re wired to make snap judgements for comfort.
The visceral need to belong to a tribe stems from early ancestors joining a group for survival. Just look at an increasingly polarized America where even issues historically free from politicization, like infectious disease, are no longer immune.
Correcting existing erroneous beliefs comes from first admitting to and accepting that we are all subliminally influenced by cognitive triggers outside of our control.

But we can regain control! This is where climate activists should take note.
First ask, what fuels our risk perceptions? Is it political identity, ease of recall, or trust in the communicator. Challenge perceptions that feed into our fears. Question immediate assessments of a risk. Check for overreaction by analyzing the base rate statistics of that risk
Actual risk compared to public outrage are poorly aligned across a host of risks from those we overestimate like plane crashes to those we underestimate like radon gas. Let’s admit to and recognize our collective cognitive limitations and always question our judgments.
Step 1 of what individuals can do to address the looming climate crisis: make decisions based in science NOT ideology. #ScienceMatters

Be radical in your commitment to the facts and the reality of risks we face, and then you can challenge your friends/family, maybe even beyond.
There is no alternative. Inaction is costing us precious time in veering off the path towards a global temperature point we will not be able to withstand. We are currently on target to reach it by 2050.

The time for action is now. Let #2021 be the year we turn things around.
We have the human ingenuity to overcome the climate challenges we face and to take control of our perceptions. Let’s start by confronting our brains, tease out our innate biases, & commit to better aligning to the data…to the science.

A good #NewYearsResolution for us all.

More from Climate change

The forests of Russia, Mongolia, Canada, Scandinavia and the US will experience unprecedented destructive heat by 2029 with staggering consequences for life on Earth.


Feedback loops created by permafrost melt & wildfire destruction represent just a few of the terrifying effects of climate change on boreal forest ecosystems, which are particularly at risk to rising temperatures. ⚠️🔥

https://t.co/zZNKrRnqoZ

Massive wildfires are already here.


More forest fires are burning in the Arctic in recent years than any time in the last 10,000 years.

🔺these massive arctic fires are showing worrying signs of becoming a vicious cycle

Wildfire-related carbon releases from permafrost regions will quadruple within decades.

Arctic wildfires, impacted by global warming, are in turn contributing to more climate breakdown.

🔺An increase in boreal & tundra fires in the future will enhance permafrost thawing.
@smarzeli @ianrowley677 @chimera414 @BrknMan @ancistroneura @sueytonius @swcrisis @eloarefab @BailFund_Brawl @IngersolRobert @OscarsWild1 @RuleByLogic @KCTaz @Kenneth72712993 @alshalloway @ClimatePatriot @joetheatheistp @insane_voice @TheDisproof @Ceist8 @BradPKeyes @Fauntleroy1934 @DawnTJ90 @Jamz129 @JsharkJill @Tangomitteckel @joedieseldodge @BadgersNo @fknsavages27 @SimonPearson961 @JoeTheAtheist @CMorrisonEsq @maya_phd @CymaticWave @Schtickery @ClimateDepot @stevenmosher @Willard1951 @Tokyo_Tom @jc_Craze @DanCady @PolAnimalAus @ZombiePiano @SimonMaxfield8 @CrangusShish @Gladfly1 @AtomsksSanakan @leonardjcohen @FrankWi74044551 [1/14] It is very sad that @NatGeo is now publishing such disinformation. The article is lies.

The Earth is greening, thanks to elevated CO2 -- especially in arid

@ianrowley677 @chimera414 @BrknMan @ancistroneura @sueytonius @swcrisis @eloarefab @BailFund_Brawl @IngersolRobert @OscarsWild1 @RuleByLogic @KCTaz @Kenneth72712993 @alshalloway @ClimatePatriot @joetheatheistp @insane_voice @TheDisproof @Ceist8 @BradPKeyes @Fauntleroy1934 @DawnTJ90 @Jamz129 @JsharkJill @Tangomitteckel @joedieseldodge @BadgersNo @fknsavages27 @SimonPearson961 @JoeTheAtheist @CMorrisonEsq @maya_phd @CymaticWave @Schtickery @ClimateDepot @stevenmosher @Willard1951 @Tokyo_Tom @jc_Craze @DanCady @PolAnimalAus @ZombiePiano @SimonMaxfield8 @CrangusShish @Gladfly1 @AtomsksSanakan @leonardjcohen @FrankWi74044551 @NatGeo [2/14] NASA measures it, from

@ianrowley677 @chimera414 @BrknMan @ancistroneura @sueytonius @swcrisis @eloarefab @BailFund_Brawl @IngersolRobert @OscarsWild1 @RuleByLogic @KCTaz @Kenneth72712993 @alshalloway @ClimatePatriot @joetheatheistp @insane_voice @TheDisproof @Ceist8 @BradPKeyes @Fauntleroy1934 @DawnTJ90 @Jamz129 @JsharkJill @Tangomitteckel @joedieseldodge @BadgersNo @fknsavages27 @SimonPearson961 @JoeTheAtheist @CMorrisonEsq @maya_phd @CymaticWave @Schtickery @ClimateDepot @stevenmosher @Willard1951 @Tokyo_Tom @jc_Craze @DanCady @PolAnimalAus @ZombiePiano @SimonMaxfield8 @CrangusShish @Gladfly1 @AtomsksSanakan @leonardjcohen @FrankWi74044551 [3/14] @NatGeo used to be better. In 2009 they reported, "Vast swaths of North Africa are getting noticeably lusher due to warming temperatures, new satellite images show, suggesting a possible boon for people living in the driest part of the

@ianrowley677 @chimera414 @BrknMan @ancistroneura @sueytonius @swcrisis @eloarefab @BailFund_Brawl @IngersolRobert @OscarsWild1 @RuleByLogic @KCTaz @Kenneth72712993 @alshalloway @ClimatePatriot @joetheatheistp @insane_voice @TheDisproof @Ceist8 @BradPKeyes @Fauntleroy1934 @DawnTJ90 @Jamz129 @JsharkJill @Tangomitteckel @joedieseldodge @BadgersNo @fknsavages27 @SimonPearson961 @JoeTheAtheist @CMorrisonEsq @maya_phd @CymaticWave @Schtickery @ClimateDepot @stevenmosher @Willard1951 @Tokyo_Tom @jc_Craze @DanCady @PolAnimalAus @ZombiePiano @SimonMaxfield8 @CrangusShish @Gladfly1 @AtomsksSanakan @leonardjcohen @FrankWi74044551 [4/14] @NewScientist reported the "remarkable environmental turnaround," including a “quite spectacular regeneration of vegetation,” and "a 70 per cent increase in yields of local cereals such as sorghum and millet in one province in recent

@ianrowley677 @chimera414 @BrknMan @ancistroneura @sueytonius @swcrisis @eloarefab @BailFund_Brawl @IngersolRobert @OscarsWild1 @RuleByLogic @KCTaz @Kenneth72712993 @alshalloway @ClimatePatriot @joetheatheistp @insane_voice @TheDisproof @Ceist8 @BradPKeyes @Fauntleroy1934 @DawnTJ90 @Jamz129 @JsharkJill @Tangomitteckel @joedieseldodge @BadgersNo @fknsavages27 @SimonPearson961 @JoeTheAtheist @CMorrisonEsq @maya_phd @CymaticWave @Schtickery @ClimateDepot @stevenmosher @Willard1951 @Tokyo_Tom @jc_Craze @DanCady @PolAnimalAus @ZombiePiano @SimonMaxfield8 @CrangusShish @Gladfly1 @AtomsksSanakan @leonardjcohen @FrankWi74044551 @newscientist [5/14] Note that sorghum & millet are C4 plants. It was once thought that, unlike C3 plants, C4 plants would benefit little from rising CO2 levels. But C4 crops are favored for their drought-hardiness, &eCO2 is especially beneficial under dry

You May Also Like

And here they are...

THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE

Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.

#24hrstartup

The winners 👇

#10

Lattes For Change - Skip a latte and save a life.

https://t.co/M75RAirZzs

@frantzfries built a platform where you can see how skipping your morning latte could do for the world.

A great product for a great cause.

Congrats Chris on winning $250!


#9

Instaland - Create amazing landing pages for your followers.

https://t.co/5KkveJTAsy

A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.

Really impressive for 24 hours. Congrats!


#8

SayHenlo - Chat without distractions

https://t.co/og0B7gmkW6

Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲

Dalton is a beast. I'm so excited he placed in the top 10.


#7

CoderStory - Learn to code from developers across the globe!

https://t.co/86Ay6nF4AY

Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.

I wish this existed when I learned to code! Congrats on $250!!