1/ Today we announce immi, a food brand we've been working on for 18 months. @kchanthasiri and I spent the past decade in tech and started over by learning the food industry from scratch. Here's why we're doing this, the $42bn food category we're tackling, and where we're going👇

2/ We met close to a decade ago working as product managers at a company called Kabam. We didn't know each other, but during a work trip in Vancouver one morning, we somehow arrived at the same noodle joint. We became the two PMs in our org. who bonded over noodles for breakfast.
3/ After Kabam, we stayed close friends and roommates, but both of us went separate paths. KChan stayed as a PM at a health-tech startup called Amino, and later went on to be a lead PM at Facebook. I went the early-stage venture route, most recently as an investor at @pearvc.
4/ Over our friendship, we discovered that we share similar family backgrounds in the Asian food industry. My grandparents are farmers in Taiwan and grow a fruit called a rose apple. KChan's grandmother ran a noodle stand in Thailand and his dad ran a Thai restaurant in LA.
5/ Our families immigrated to the U.S. so we could avoid working in the food industry. (Ironically, we've now come back full circle).

As we've grown older, we've noticed an alarming fact: our families are getting sicker due to chronic health conditions from unhealthy diets.
6/ Our families didn't receive education around nutrition that we've been fortunate to grow up with here in the U.S. My grandmother is pre-diabetic, and both my parents have taken medication for high blood pressure for many years. KChan's family deals with similar health issues.
7/ Apart from helping our families' farms and food stalls in Asia as children, we've never worked in the food industry. But KChan has always had a strong passion for health & nutrition and I've always been fascinated with the food industry.
8/ A few years ago, we started talking about the idea of combining our interests and family backgrounds to start a better-for-you Asian American food brand that could tackle many of the health issues we saw in our families and millions of people around the world.
9/ It wasn't hard to arrive at the conclusion for a first product. We both had bonded over noodles for breakfast, and as children, we grew up eating instant ramen when that was all that our families could afford.
10/ Instant ramen is one of the world's most ubiquitous and nostalgic foods. Ask any stranger on the street from any cultural background, and they've probably eaten instant ramen at some point in life but stopped eating it as an adult once they realized how unhealthy it was.
11/ The market is dominated by the same Asian conglomerates who've made the same empty carb-filled, preservative-loaded, nutrition-less, sodium-bombs that they've sold for 60 years. They taste great, but health standards have changed, we've grown up, and instant ramen hasn't.

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So I'd recommend reading this thread from Dave, but I thought about some of these policies, and how they fit into the whole, a lot, and want to offer a different interpretation.


I think California is world leading on progressivism that doesn't ask anyone to give anything up, or accept any major change, right now.

That's what I mean by symbolically progressive, operationally conservative.

Take the 100% renewable energy standard. As @leahstokes has written, these policies often fail in practice. I note our leadership on renewable energy in the piece, but the kind of politics we see on housing and transportation are going foil that if they don't change.

Creating a statewide consumer financial protection agency is great! But again, you're not asking most voters to give anything up or accept any actual changes.

I don't see that as balancing the scales on, say, high-speed rail.

CA is willing to vote for higher taxes, new agencies, etc. It was impressive when LA passed Measure H, a new sales tax to fund homeless shelters. And depressing to watch those same communities pour into the streets to protest shelters being placed near them. That's the rub.

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Rig Ved 1.36.7

To do a Namaskaar or bow before someone means that you are humble or without pride and ego. This means that we politely bow before you since you are better than me. Pranipaat(प्राणीपात) also means the same that we respect you without any vanity.

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Surrendering False pride is Namaskaar. Even in devotion or bhakti we say the same thing. We want to convey to Ishwar that we have nothing to offer but we leave all our pride and offer you ourselves without any pride in our body. You destroy all our evil karma.

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We bow before you so that you assimilate us and make us that capable. Destruction of our evils and surrender is Namaskaar. Therefore we pray same thing before and after any big rituals.

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तं घे॑मि॒त्था न॑म॒स्विन॒ उप॑ स्व॒राज॑मासते ।
होत्रा॑भिर॒ग्निं मनु॑षः॒ समिं॑धते तिति॒र्वांसो॒ अति॒ स्रिधः॑॥

Translation :

नमस्विनः - To bow.

स्वराजम् - Self illuminating.

तम् - His.

घ ईम् - Yours.

इत्था - This way.

उप - Upaasana.

आसते - To do.

स्त्रिधः - For enemies.

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अति तितिर्वांसः - To defeat fast.

मनुषः - Yajman.

होत्राभिः - In seven numbers.

अग्निम् - Agnidev.

समिन्धते - Illuminated on all sides.

Explanation : Yajmans bow(do Namaskaar) before self illuminating Agnidev by making the offerings of Havi.

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