By now, you’ve probably heard that global supply chains are in a state of disarray.

Here's a simple breakdown of what’s causing it:

1/ There's a lot of talk right now about the global supply chain crisis.

@Business published an article subtitled "Inside the Brutal Realities of Supply Chain Hell”—it's getting serious.

This thread provides my (very) simple framework for understanding the key drivers:
2/ First off, what are the visible impacts of the crisis?

Product delays (good luck getting appliances before 2022), product shortages (see semiconductors), port buildups (fly over LA and you'll see), and rampant freight costs (sorry, retailer margins).

It's pretty bad.
3/ Global supply chains are very complex. We live in a highly-interconnected world.

A butterfly flaps its wings in Shenzhen and impacts when I receive my bike in New York. Ok, maybe not quite, but almost...

So to understand the drivers of the crisis, we need a simple framework.
4/ Let's break down what is happening using an Econ 101 classic: Supply and Demand.

Supply here refers to everything related to manufacturing, production, and transportation.

Demand here refers to everything related to consumption.

I'll walk through each side:
5/ First, demand. This one is pretty simple: it's through the roof.

Consumers are flush and not afraid to spend.

Further, lockdowns and restrictions have meant more spending on goods vs. services.

So you have a ton of demand for goods--those goods need to come from somewhere!
6/ Next, supply. This one is more nuanced.

The major supply drivers I see here:
(1) Factory shutdowns
(2) Port shutdowns
(3) Flight reductions
(4) Container ship challenges

Hitting each one quickly:
7/ COVID Factory Shutdowns

Factories—particularly in Asia—have had a tough time managing and containing outbreaks of COVID.

This leads to delays and bottlenecks in production. If an upstream manufacturer is delayed, that impact cascades downstream and has an extensive impact.
8/ COVID Port Shutdowns

Ports have experienced similar challenges—any have had to shut down or restrict labor to avoid outbreaks.

If ports are closed, products can't flow smoothly through the supply chain.

It's like creating a kink in a hose and watching pressure build.
9/ Flight Reductions

It's news to most people, but about 50% of air cargo flies on passenger flights.

It's a great revenue stream for passenger airlines.

But with travel—especially international travel—reduced by COVID, there was a significant reduction in air cargo capacity.
10/ Container Ship Challenges

The Ever Given clogged the Suez Canal in March, causing a backlog whose impact cascaded through global supply chains.

There aren't enough large container ships to meet all of this demand and containers are in the wrong places at the wrong times.
11/ So looking at all of this through my simplistic framework, here's what I see:

On one end, a structural surge in demand for goods.

On the other end, a number of significant supply challenges and disclocations.

Demand up, supply down.
12/ The net impact: sharp shipping and production price increases, shortages, and massive delays.

For consumers, this means rising prices, as these rising supply chain costs are passed through.

Your holiday shopping may be a whole lot more expensive (and late) this year...
13/ I hope this simple breakdown helps you feel more well-informed about what is happening with the global supply chain crisis.

Follow me @SahilBloom for more threads on business and finance.

I also write about these topics in my newsletter. Subscribe! https://t.co/qMB8i60ney
For more on the supply chain crisis, I recommend following @EytanBuchman @man_integrated @typesfast—all are way more in the weeds and well-informed on these topics.

Also, these articles are great:

https://t.co/so8eZM7HvD

https://t.co/BLzkt4qlyS
By the way, if you’re looking for Christmas presents that you can get at a reasonable price, I hear Evergrande has some really nice half-finished apartments on offer at a deep discount…
Looks like a lot of people are flocking to Evergrande offices to take advantage of this limited time opportunity!

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A solo media founder like Rogan or Mr Beast can make as much money as a strong tech founder, with significantly less managerial stress.

Tech created this ecosystem but there’s a historical cultural bias in tech towards media as unprofitable. That changed a long time ago.

Many more angels that invest in people will invest in media founders. Many traditional media people will *become* media founders.

But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.

Increasingly feeling like “keeping the team size as small as possible, even to one person” is the unarticulated key to making media profitable.

Substack and all the creator tools are just the start of this ecosystem.


The process of converting social influencers into media founders (a trend that has been going on for 10+ years at this point) will be increasingly streamlined.

V1 is link-in-bio, Substack, and sponcon.

V2 likely involves more angels & tokenization a la @tryrollhq. What else?

Why lack of awareness? Influencer monetization numbers are not as public as tech numbers.

There isn’t a TechCrunch & CrunchBase for media founders, chronicling the valuations of influencers.

But that’d be quite valuable. If you are interested in doing this, please DM with demo.

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