5 PLANS TO SCALE UP YOUR BUSINESS IN 2021.

Last year was a horrible year for business owners especially MSMEs.

Most companies are striving to stay in business, some are just on the verge of bankruptcy while others have been brutally battered by uncertainties & downward curves.

Piper Alpha was an originally designed as an oil producing rig in the North Sea approximately 120 miles North East of Aberdeen, Scotland. It was a fixed leg platform in water depth of 475 Feet of water. The installation sat close to 275 Feet above water to the top of the derrick.

2) It started production in December 1976 for OPCAL joint venture. OPCAL being Occidental Petroleum Caledonia, Texaco Britain, Thomson PLC, and Texas Petroleum LTD. Occidental was the majority stakeholder at 36.5%

3) Occidental being majority stakeholder took control of technical and operational duties with running and operating the rig. When oil production started in 1976 it started with a flow of 250,000 BBL/day and eventually increasing this amount to 300,000 BBL/day.

4) 300,000 BBL/day would account for approximately 10% of the UK’s oil production at the time, so needless to say it was one of the most important rigs in the area. Any gas that was flowing would be flared or consumed by gas turbine generators

5) Around 1980 there was a decision to convert the rig to also process gas along with the oil. This was a major conversion, and if it would have been scoped in from the beginning, most likely construction of the rig would have been more accommodating for gas.

I’m a firm believer that more & more entrepreneurial ‘builders’ will evolve their operating company into a HoldCo

Scaling initial capital light successes (like a service co) & redeploying cash flow into concentrated bets leveraging existing know-how, infrastructure, & expertise

Why?

- lower barriers than ever to building asset light/capital light co's
- existing co infrastructure makes acquiring/building another co easy
- more non-dilutive funding options available
- talented operators/investors can use brand, capital, & know-how to scale meaningfully

But first… what is a HoldCo?

It’s fancy term for “holding company” which is an entity that owns/controls the assets of other different companies

Most HoldCo portfolio companies operate autonomously... with their own team, balance sheets, systems, processes etc.

Major capital allocation decisions are performed at the “TopCo” (ie, primary owners of the HoldCo)

Most HoldCo’s are C-Corps due to structural/tax advantages, but sometimes you see them operate as LLCs

Distributions to shareholders are less common, w/ free cash flow used instead for new acquisitions, spinning up new products/services, or using for existing portfolio co needs

The question of how TV news amplifies disinformation is often discussed but we have little concrete research on this subject. So we partnered w/ @r_macdonald & @kalevleetaru to understand how cable TV amplified Trump’s tweets. The results are interesting.

Between Jan 1 2020 and Jan 8 2021, CNN, Fox News and MSNBC spent 32 hours showing Trump’s tweets on screen, eg. blowing them up full size. This doesn’t include when anchors and correspondents mentioned things Trump had tweeted.

We then focused on the ways in which the three networks broadcast Trump’s tweets that falsely claimed the election would be fraudulent (before Nov 3) and was actually stolen (after the election).

In the weeks after the election, the cable news networks broadcast nearly three times as many Trump tweets about election fraud than they had in the nine months leading up to it. They even broadcast Trump’s old tweets after he was removed from Twitter in January.

4 points: 1) there was a drumbeat of tweets undermining the election throughout the summer. Many were broadcast & there were no labels from Twitter until middle of Sept. We need more research to understand how a foundation supporting the false narrative was laid by platforms & TV

10 reasons your product will fail.

Words: @BrianNorgard

↓

1. Too complex

2. Can't be easily described