5 PLANS TO SCALE UP YOUR BUSINESS IN 2021.

Last year was a horrible year for business owners especially MSMEs.

Most companies are striving to stay in business, some are just on the verge of bankruptcy while others have been brutally battered by uncertainties & downward curves.

THREAD: The story of the week in finance is how a group of retail traders at @wallstreetbets, with assists from @ElonMusk and @Chamath, took down the establishment short sellers at GameStop.

A thread on the underlying mechanics of the $GME saga...

1/ First, for those unfamiliar with the business, GameStop is a videogame and merchandise retailer.

It has >5,000 stores, primarily in malls, across North America, Europe, and Australia.

The business has struggled to modernize, hurting its financial and stock performance.

2/ For a variety of business reasons, a bull (i.e. optimistic) case regarding its future performance has formed.

It really came to the forefront after RC Ventures, an entity managed by Chewy founder @ryancohen, disclosed a large position and assumed three board seats.

3/ @ryancohen summarized his case, stating:

"We are excited to bring our customer-obsessed mindset and technology experience to GameStop and its strategic assets...expanding the ways in which it delights customers and by becoming the ultimate destination for gamers."

4/ At the time of that statement on January 11, $GME stock was trading at about ~$20 per share.

Since then, the stock has surged to ~$200 per share and captured the public imagination.

But how did it happen?

There are two dynamics at play: a short squeeze and a gamma squeeze.

Thanks to the growing number of people who @getMaiar & engage with the @ElrondNetwork ecosystem, the number of accounts doubled to over 320k & we’re over 2.5M TXs, an unprecedented adoption level for a 6 months-young mainnet.
#hypergrowth100 Day 40
Weekly #elrondtech ⬇️

1/ The Delegation Manager toolset has been released for testnet integrations, ahead of our imminent mainnet upgrade. It enables staking providers to set up & manage staking pools, nodes, fees & other parameters for their

2/ We updated the libp2p libraries to the latest release & found out that they work seamlessly with their old counterparts. Congrats @libp2p team for the effort put in backward compatibility. We know how complex that is.

3/ Redesigned the async call & token transfer syntax in our Arwen WASM VM. Interactions between contracts are now “return types”, which makes execution flow more intuitive. Callbacks have also been

4/ Arwen WASM VM updates continued:
- Integrated new Arwen and new features of Arwen into elrond-go. Added a set of integration tests for different scenarios.
- Fixed a bug in Arwen VM which did not let one contract to deploy multiple contracts.

Red Bull is a weird and fascinating company.

- $7.4 billion in 2020 revenue
- 43% energy drink market
- Makes nothing

Nope, not even the drinks they sell. Instead, they focus 100% on marketing.

Here's what's going on

1/

Before Red Bull there was Krating Daeng (KD).

Founded by pharmaceutical entrepreneur, Chaleo Yoovidhya, KD was created to serve Thailand's country's working class.

Yoovidhya chose the gaur, a member of the bovine family from the region, as the brand's symbol.

2/

Dietrich Mateschitz was a toothpaste marketer. On a business trip to Thailand he discovered KD and fell in love with the drink.

With Yoovidhya, he decided to bring it to Europe. He made changes:

- Name became "Red Bull"
- Added bubbles
- Used a thin can
- Targeted elites

3/

The deal Mateschitz and Yoovidhya struck outsourced production of the drink to the Thai entrepreneur's pharmaceutical company.

That fundamental structure has remained in place today: Red Bull outsources production and focuses on distribution (marketing).

4/

Mateschitz noticed the rise of extreme sports starting in the 1990s. He thought Red Bull should be a part of it.

The years since have seen the company amass an insane empire across sports, media, and apparel.

General Warning: don’t work for or hire @IanMmmm - he’s a zero-integrity-self-serving manipulator. He destroyed an entire org at AWS.

He’s the reason I left @awscloud. He’s not just incompetent, he’s dishonest in the extreme. You’re throwing away your career working with him.

Also, pro-tip: record every call you have with a manager that you suspect is lying to you.

Here's what happened: I lost my shit when I didn't get promoted, because I was a child. That's on me. I had worked my ass off for 3 years and Ian said that if I moved to Seattle and signed a non-compete then I would get my promotion. I did those things - I didn't get promoted.

What does losing my shit mean? I sent a message to Ian and others that said "Fuck you, I'm not moving to the depressive hell hole that is Seattle. I'm not signing a non-compete. I'm going to stop working 100 hours a week for a company that doesn't give a shit about me."

Later, I found out that Ian had never actually reached out to anyone about my promo document. He just lied. He just ignored it until the last second because he was too focused on taking credit for my work for his own promo document. He got promoted.

If I were looking to do my first real estate deal with zero prior experience and no money, here's what I'd do (I did).

I'd start with the target of buying a single-family, duplex, 3plex, or 4plex in an area close to where I lived and that I was familiar with.

I'd take an online RE course to get my license as quickly as possible (I did it in 2 weeks). Upon completion, I'd sign up for the MLS system so I could start looking at deals.

I'd call the listing agents involved and pepper them with questions about active and sold listings.

I'd also tell them about my plan to buy an investment property.

I'd call local banks or mortgage brokers to get an idea of loan terms I'd be able to qualify for. Rate, Loan Amount, LTV, Term, Guaranty, etc.

I'd be building relationships with these bankers along the way.

They should be able to give you an answer in 1-2 weeks on what you'll qualify for.

**Be sure to ask them what options you'd have with an FHA loan, 3.5% down government backed.**

I'd get laser focused and pick 1 or 2 neighborhoods and learn every single thing I could about the area.

I'd drive the streets, search public city planning for the area, know every proposed & ongoing development, talk to all the listing brokers that have properties on the market