The question of how TV news amplifies disinformation is often discussed but we have little concrete research on this subject. So we partnered w/ @r_macdonald & @kalevleetaru to understand how cable TV amplified Trump’s tweets. The results are interesting.
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A solo media founder like Rogan or Mr Beast can make as much money as a strong tech founder, with significantly less managerial stress.
Tech created this ecosystem but there’s a historical cultural bias in tech towards media as unprofitable. That changed a long time ago.
Many more angels that invest in people will invest in media founders. Many traditional media people will *become* media founders.
But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.
Increasingly feeling like “keeping the team size as small as possible, even to one person” is the unarticulated key to making media profitable.
Substack and all the creator tools are just the start of this ecosystem.
The process of converting social influencers into media founders (a trend that has been going on for 10+ years at this point) will be increasingly streamlined.
V1 is link-in-bio, Substack, and sponcon.
V2 likely involves more angels & tokenization a la @tryrollhq. What else?
Why lack of awareness? Influencer monetization numbers are not as public as tech numbers.
There isn’t a TechCrunch & CrunchBase for media founders, chronicling the valuations of influencers.
But that’d be quite valuable. If you are interested in doing this, please DM with demo.
Tech created this ecosystem but there’s a historical cultural bias in tech towards media as unprofitable. That changed a long time ago.
Many more angels that invest in people will invest in media founders. Many traditional media people will *become* media founders.
But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.
Increasingly feeling like “keeping the team size as small as possible, even to one person” is the unarticulated key to making media profitable.
Substack and all the creator tools are just the start of this ecosystem.
Useful concept: the media stack for content creators
— balajis.com (@balajis) January 20, 2020
- Spotify, iTunes for podcasts
- Descript for podcast editing
- Figma, Canva for graphics
- YouTube for video
- Twitter, FB for distribution
- Substack for newsletters
- Makerpad for nocode
- Ghost, Medium for blog
What else?
The process of converting social influencers into media founders (a trend that has been going on for 10+ years at this point) will be increasingly streamlined.
V1 is link-in-bio, Substack, and sponcon.
V2 likely involves more angels & tokenization a la @tryrollhq. What else?
Why lack of awareness? Influencer monetization numbers are not as public as tech numbers.
There isn’t a TechCrunch & CrunchBase for media founders, chronicling the valuations of influencers.
But that’d be quite valuable. If you are interested in doing this, please DM with demo.
🚨 192% Growth SPAC 🚨
💸 Katapult provides leasing solution for e-commerce websites
🔥 It enables non-prime customers to lease durable goods online
🚩ALL founders left and $CURO owns 50% of Katapult
⁉️ What is hidden behind the $FSRV SPAC ⁉️
Here is an EASY thread 👇
Katapult was founded in 2012 and was initially called Zibby and operated by Cognical
💸 By 2015, it had raised $ 10m in equity and debt from VC funds such as Tribeca Venture Partners and Blumberg
Cognical was founded by 👇
Brandon Wright - a Cornell MBA who later founded @payfully
Ashutosh Saxena - a PhD in AI from Stanford (awards: https://t.co/YfViWWXqru)
Chinedu Eleanya - a serial entrepreneur who later founded @GetMulberry which sells extended warranty to shoppers
Zibby was a “Lease-To-Own” service designed for durable goods & products (furniture, appliances, electronics)
1️⃣ When customers purchase an item online, Zibby retains the rights to this item
2️⃣ Zibby rents the item to the customer
3️⃣ The customer can decide to purchase the full ownership rights of the item at any time
This model proved successful and Zibby was incubated by Cornell
💸 Katapult provides leasing solution for e-commerce websites
🔥 It enables non-prime customers to lease durable goods online
🚩ALL founders left and $CURO owns 50% of Katapult
⁉️ What is hidden behind the $FSRV SPAC ⁉️
Here is an EASY thread 👇
Katapult was founded in 2012 and was initially called Zibby and operated by Cognical
💸 By 2015, it had raised $ 10m in equity and debt from VC funds such as Tribeca Venture Partners and Blumberg
Cognical was founded by 👇
Brandon Wright - a Cornell MBA who later founded @payfully
Ashutosh Saxena - a PhD in AI from Stanford (awards: https://t.co/YfViWWXqru)
Chinedu Eleanya - a serial entrepreneur who later founded @GetMulberry which sells extended warranty to shoppers
Zibby was a “Lease-To-Own” service designed for durable goods & products (furniture, appliances, electronics)
1️⃣ When customers purchase an item online, Zibby retains the rights to this item
2️⃣ Zibby rents the item to the customer
3️⃣ The customer can decide to purchase the full ownership rights of the item at any time
This model proved successful and Zibby was incubated by Cornell