I just keep being surprised by how many people expect all business to run as usual despite the fact that we're into year two of a worldwide pandemic.

Like.... anyone notice how many people's jobs got a ton harder? Or how many people lost their jobs, or the prospect of even being in the running for employment?
Anyone notice how many people now have massively heavier care responsibilities -- for children, parents, elderly relatives and friends, you name it?
Anyone notice the massive, unceasing level of stress that comes from mixed messages coming from govts, bungled safety policies and vaccination plans, endless lockdowns?
Every now and then I see someone miffed that some inessential thing hasn't gone as quickly or as efficiently as they'd have like, and I have to wonder -- are we living on the same planet?
I don't judge a bit of frivolity in these circumstances. People need some distraction now and then. Staying with your eyes glued to the news will tank your psychological resilience. That's not what I'm talking about.
I'm more thinking about this expectation that the capitalist machine just keeps running running running, even when the labour is not necessary for the comfortable support of human life, even when the labour is *unpaid*.
And yes we should all do our jobs and our duties by each other, or try to. This pandemic will last for years, we have to hold on to some kind of normality. But if we can't be at least a bit forgiving of each other in a worldwide pandemic, when can we be?
Remember the think pieces last summer about how we'd finally get a chance to slow down?

Turns out we decided instead to cram even more work into everyone's lives, with even fewer pauses.
It's not a matter of when people start burning out. People are already burning out. And I mean more than medical workers or ppl in other essential services, whose lives have been on the line the longest. I think we will see huge rates of stress-related conditions.
I realize I'm tilting at windmills when it comes to the larger societal structures that make no space for human bodies, human souls, human emotions, human limits.

Institutions don't do their math that way for the most part. They can always push people harder.
But... can't thoughtful individuals do better? Do we have to react with aggression when nonessentials aren't delivered right away? Can't we build in some understanding that others are dealing with pressures we might not even know about?
I'm super freaking privileged. But one of my closest family members was in the hospital three times last year, and another twice. During Covid. I've feared for both their lives, and I can't travel to see them. Only typing this can I even admit how hard it is. I just repress.
People in my circle are dealing with depression and massive anxiety. With job loss and broken up relationships. They are caring for relatives with terminal illnesses. They are handing older folks who are vulnerable and faltering.
Of course, people *always* go through difficult life circumstances that we don't always know about, so those of us who are adults probably should have learned to do that kind of empathetic accounting earlier.
But isn't it pretty darn simple now to assume that someone might, just might, be seeing some part of their life fall apart right now? Can we ask each other for what we need with gentleness and not scorn or rage?

More from Business

Introducing "The Balloon Effect"

Many businesses & creators have experienced a similar pattern of success.

From @MrBeastYT and @MorningBrew to @oatly and @Rovio.

Let's break down what "The Balloon Effect" is and examples of it in real life.

Keep reading 👇


1/ What is "The Balloon Effect"?

It is a particular pattern of growth.

It is not Instagram's growth trajectory.

It is not
https://t.co/5axsTUKek6's growth trajectory.

"The Balloon Effect" is defined by several years of hard work & grit complemented by slow, linear growth.

2/ And then one day, one month, or one quarter...everything changes.

A business hits a tipping point and its trajectory shifts entirely.

Gradual growth turns to exponential growth & your brand and your size explode.

Like a step function.

3/ Now, you're probably wondering.

Why is it called "The Balloon Effect"?

Because filling/popping a water balloon follows the exact pattern I just described (and so many businesses experience).

Long unsexy slog 👉 Exponential tipping point.

4/ Initially, you turn on the faucet & water takes up space in the empty balloon.

Through effort you open the faucet, yet the results are unexciting.

But it's what must be done for water (or growth) to happen at all.

It's not sexy, but it's necessary.

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राम-रावण युद्ध समाप्त हो चुका था। जगत को त्रास देने वाला रावण अपने कुटुम्ब सहित नष्ट हो चुका था।श्रीराम का राज्याभिषेक हुआ और अयोध्या नरेश श्री राम के नेतृत्व में चारों दिशाओं में शन्ति थी।
अंगद को विदा करते समय राम रो पड़े थे ।हनुमान को विदा करने की शक्ति तो राम में थी ही नहीं ।


माता सीता भी हनुमान को पुत्रवत मानती थी। अत: हनुमान अयोध्या में ही रह गए ।राम दिनभर दरबार में, शासन व्यवस्था में व्यस्त रहते थे। संध्या को जब शासकीय कार्यों में छूट मिलती तो गुरु और माताओं का कुशल-मंगल पूछ अपने कक्ष में जाते थे। परंतु हनुमान जी हमेशा उनके पीछे-पीछे ही रहते थे ।


उनकी उपस्थिति में ही सारा परिवार बहुत देर तक जी भर बातें करता ।फिर भरत को ध्यान आया कि भैया-भाभी को भी एकांत मिलना चाहिए ।उर्मिला को देख भी उनके मन में हूक उठती थी कि इस पतिव्रता को भी अपने पति का सानिध्य चाहिए ।

एक दिन भरत ने हनुमान जी से कहा,"हे पवनपुत्र! सीता भाभी को राम भैया के साथ एकांत में रहने का भी अधिकार प्राप्त है ।क्या आपको उनके माथे पर सिन्दूर नहीं दिखता?इसलिए संध्या पश्चात आप राम भैया को कृप्या अकेला छोड़ दिया करें "।
ये सुनकर हनुमान आश्चर्यचकित रह गए और सीता माता के पास गए ।


माता से हनुमान ने पूछा,"माता आप अपने माथे पर सिन्दूर क्यों लगाती हैं।" यह सुनकर सीता माता बोलीं,"स्त्री अपने माथे पर सिन्दूर लगाती है तो उसके पति की आयु में वृद्धि होती है और वह स्वस्थ रहते हैं "। फिर हनुमान जी प्रभु राम के पास गए ।