The 13-step business plan to build a $15k/month side hustle:

1. Ask yourself, "what topics can I help people get massive clarity on?"

My recommendation: Ask your friends/co-workers what you are an expert in.

2. Distill your value. By helping someone achieve massive clarity on X, what are they able to achieve?
3. Pick a platform. Where do the people that need your help reside?

My recommendation: LinkedIn (fast algorithm for growth + professionals looking for growth)

4. Create daily content that talks about the clarity you can provide.
5. DM every account that interacts with your content.

My recommendation: Ask them what they do + what their goals are.

6. If you can help them with their goals, ask them if they'd want to jump on a 1:1 call.
7. Run a consultation on Zoom.

Afterward, reflect on:

• What exercises worked? (ie. Personal Board Meetings)
• What were their major blockers? (ie. Not knowing how to manage >5 people)
• What resources could I create to increase the value? (Matt Mochary's resources)
8. Do 20 more consultations to understand:

• What outcomes can I promise? (ie. better sales systems)
• Who is my target demographic? (ie. early sales leaders)

9. After every consultation, add each member to a Telegram group chat. Start beta-testing a premium community.
10. Start creating longer-form content.

• Case studies of consultations
• Breakdowns of what processes you are teaching

11. Redirect traffic from your content → new WordPress website → Stripe checkout → Calendly 1:1 link
12. After each consultation, give them the option to opt into a paid community:

• Daily standup
• Weekly Q&A
• Monthly goal check-ins

13. As the community grows, invest to make it stronger:

• Coaches
• AI 1:1 match-making
• Community managers
This lets you:

• Build recurring revenue
• Put your marketing on autopilot (referrals from the community)
• Capture value to launch new products on top of (SaaS tool, group mentorship, etc.)
Here's the math to hit $15k/month:

• 20 consulting calls/month for $400 each: $8,000
• 140 community members at $50 / month: $7000

To hit 20 monthly calls:

• 500,000 Twitter views
• 5,000 website views
• 1,000 product views
• 2% conversion rate
• 20 calls
Want to go deeper?

I run a (free) Workshop on 5 Proven Steps to Build a Successful Personal Brand & Huge Audience in 5 days.

I'll be giving away a $149 Audience Growth Guide for free.

I'd love to see you there 👇

https://t.co/fQdgvx73uv
Thanks for reading! Follow me @matt_gray_ for more content like this.

More from MATT GRAY

10 of the best websites you're not using (but should be):

https://t.co/PDqNkOnoBI

My favorite website on the internet.

• Viral ad ideas
• Copywriting examples
• Crash courses to get press
• How to write landing pages

@harrydry is a living legend.

https://t.co/DixnVCAYSH

Curate your favorite online things for inspiration.

Save images, articles, and websites for later.

It's like bookmarks on steroids.

Save any webpage and AI takes care of the rest.

https://t.co/DpsVRYRroP

Curated tactics, best practices, and thought leadership for entrepreneurs.

Learn from the best operators in the world.

• SEO
• Hiring
• Retention
• Marketing

https://t.co/wIAbSxX6WS

See where the best investors in the world put their money.

• Ray Dalio
• Cathie Wood
• Warren Buffett
• Charlie Munger

You May Also Like

I think a plausible explanation is that whatever Corbyn says or does, his critics will denounce - no matter how much hypocrisy it necessitates.


Corbyn opposes the exploitation of foreign sweatshop-workers - Labour MPs complain he's like Nigel

He speaks up in defence of migrants - Labour MPs whinge that he's not listening to the public's very real concerns about immigration:

He's wrong to prioritise Labour Party members over the public:

He's wrong to prioritise the public over Labour Party