Prepare for constant battle.
Marketing for freelancers.
Everything I’ve learned.
A thread.
- Getting clients
- Pricing projects
- Negotiation
All the hard stuff, made easier.
- The clients you work with
- The projects you work on
- The pay you receive
All the important stuff, made better.
When demand outweighs supply, freelancing is freeing.
- Developer
- Designer
- Or writer
But the best doesn’t always get:
- The most work
- The best clients
- The highest pay
The perceived best often does.
This is when you’re at your most vulnerable.
Because you get complacent.
You might be busy now, but what about next week/month/year?
- Outsource
- Collaborate
- Pay forward
It’s a good problem to have, not a bad one.
Getting them to ask you is effective long-term.
- Make friends with people
- Demonstrate specific expertise
- Show proof of work
- Come recommended
- Do a good job
- Be discoverable (online and offline)
- Be authentic (don't fabricate)
- Be transparent (show results)
- Be accessible (help people)
- Be relatable (tell your story)
- Be brilliant (do great work)
- Be useful (spread value)
A good website with solid content opens up opportunities from all angles.
Makes you nothing to no-none.
Pick a position and stick to it.
- What’s in-demand
- What you’re best at
- What you enjoy most
- What makes you different
- What you can do for a long time
Look for the overlaps.
- Who are they?
- What do they buy?
- What are their problems?
- Where do they hang out?
And shiny object syndrome kills.
Stick to the plan and go long.
- Your website
- Your content
- Your email list
- Your social media accounts
Spend time curating them all.
Replace them with “this will”, “I can” and “I’m going to”.
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1/x Fort Detrick History
Mr. Patrick, one of the chief scientists at the Army Biological Warfare Laboratories at Fort Detrick in Frederick, Md., held five classified US patents for the process of weaponizing anthrax.
2/x
Under Mr. Patrick’s direction, scientists at Fort Detrick developed a tularemia agent that, if disseminated by airplane, could cause casualties & sickness over 1000s mi². In a 10,000 mi² range, it had 90% casualty rate & 50% fatality rate
3/x His team explored Q fever, plague, & Venezuelan equine encephalitis, testing more than 20 anthrax strains to discern most lethal variety. Fort Detrick scientists used aerosol spray systems inside fountain pens, walking sticks, light bulbs, & even in 1953 Mercury exhaust pipes
4/x After retiring in 1986, Mr. Patrick remained one of the world’s foremost specialists on biological warfare & was a consultant to the CIA, FBI, & US military. He debriefed Soviet defector Ken Alibek, the deputy chief of the Soviet biowarfare program
https://t.co/sHqSaTSqtB
5/x Back in Time
In 1949 the Army created a small team of chemists at "Camp Detrick" called Special Operations Division. Its assignment was to find military uses for toxic bacteria. The coercive use of toxins was a new field, which fascinated Allen Dulles, later head of the CIA
Mr. Patrick, one of the chief scientists at the Army Biological Warfare Laboratories at Fort Detrick in Frederick, Md., held five classified US patents for the process of weaponizing anthrax.
2/x
Under Mr. Patrick’s direction, scientists at Fort Detrick developed a tularemia agent that, if disseminated by airplane, could cause casualties & sickness over 1000s mi². In a 10,000 mi² range, it had 90% casualty rate & 50% fatality rate
3/x His team explored Q fever, plague, & Venezuelan equine encephalitis, testing more than 20 anthrax strains to discern most lethal variety. Fort Detrick scientists used aerosol spray systems inside fountain pens, walking sticks, light bulbs, & even in 1953 Mercury exhaust pipes
4/x After retiring in 1986, Mr. Patrick remained one of the world’s foremost specialists on biological warfare & was a consultant to the CIA, FBI, & US military. He debriefed Soviet defector Ken Alibek, the deputy chief of the Soviet biowarfare program
https://t.co/sHqSaTSqtB
5/x Back in Time
In 1949 the Army created a small team of chemists at "Camp Detrick" called Special Operations Division. Its assignment was to find military uses for toxic bacteria. The coercive use of toxins was a new field, which fascinated Allen Dulles, later head of the CIA