A framework for good writing.

1. Use draft 1 to find your novel ideas, which are:

• Counter-intuitive
• Counter-narrative
• Shock and awe

2. Draft 2 is for making those novel ideas stick—via:

• Stories
• Analogies
• Examples

Writing quality = Novelty x Resonance

10 of my founder friends are forces of nature.

Their startups are now worth $400M+ each.

4 behaviors I've observed:

Effective people optimize for what compounds—not just quick wins.

They train themselves to get a dopamine hit when they help their future selves—even if they receive no immediate benefit from the action.

What compounds:

• Building audiences
• Relationships
• Investing $

In school, we learn by being curious and by accepting when we're wrong.

As adults, we forget we're still students—of life.

Effective people recreate environments where they're still told they're wrong:

They befriend blunt, independent-minded thinkers who'll call them out.

Effective people defer stuff that doesn’t matter, and always get started on what does.

Momentum is about rate of iteration and persistence, not brilliance.

I don’t know one force of nature founder who isn’t strongly biased toward taking action.

Success therefore appears to be two things:

1. Point yourself in the right direction.

2. Do the work even when you're not in the mood to.

Both are necessary.

(Plus luck and privilege, of course.)

THREAD: 10 significant things that the best startup founders get right.

(From my notes helping 400+ founders grow their startups.)

The smartest people I’ve met:

They retrain their minds to enjoy being wrong.

They get a dopamine hit when proven wrong because they’re excited to be closer to the truth. The truth is addictive.

In contrast, if you refuse to lose a debate, your brain keeps running old firmware.

I don’t know one highly effective person who isn’t strongly biased toward taking action.

They defer the stuff that doesn’t matter, and they always finish the stuff that does.

It's about rate of iteration and persistence, not brilliance.

The successful people I know have mastered delayed gratification:

They let themselves feel a dopamine hit when they do something that makes their future selves better.

They've learned to value their future self as much as their present self.

Success in life really appears to be two things:

1. Point yourself in the right direction.

2. Do the work even when you're not in the mood to.

(And privilege.)

14 steps for acquiring your startup's first customers:

1. Pay to interview people who've successfully grown a startup like yours. You can find them via LinkedIn Sales Navigator.

2. Ask them which 3 channels (ads, SEO, etc.) you should prioritize for acquiring customers.

3. Ask for examples of companies who run these channels well.

Some channels to ask about:

• PR
• Ads
• SEO
• Influencers
• Sponsorships
• Organic social
• Word-of-mouth
• In-depth content
• Referral incentives
• Product-led invites (think Slack, Zoom, Dropbox)

4. Reverse-engineer how those companies run their channels well:

A. Map each step the customer takes between the channel and becoming a happy customer.

B. Study what makes each step great: its pitch, its design, and its user experience.

Here's an example of steps.

• Someone sees your Facebook ad ← Channel
• They visit your page
• Enter their email
• Trial the product
• Pay for the product
• Stay engaged
• Refer more users

(Tools like Ahrefs + FB Ad Library show you competitors' ads and landing pages!)

THREAD: How to choose what to write about.

When you're blocked by the lie of "writer's block."

1. First, where I get ideas from:

• I teach others and rewrite the transcriptions into blog posts.

• I capture real stories I tell over dinner. Vulnerable, authentic experiences.

• I find strong opinions (on Twitter) that I disagree with. My counter-argument becomes a post.

Of these ideas, the BEST is whichever I can't not write about.

Which idea, of all those swimming inside your brain, are you compelled to pursue the way Ahab was driven to hunt Moby Dick?
—Steven Pressfield

Here's the two-step framework for finding your "must write" ideas:

My first step is choosing an objective for my article, such as:

Varahi Amman, Madurai, Tamilnadu

Vaarahi is one of the Saivite Shakti deities with the group of goddesses known as SAPTAMATAS.
They are: Brahmi, Maheshwari, Kaumari, Vaishnavi, Vaarahi, Mahendri and Chamundi. 1/n

They are the Shakti (female) equivalents of their male counterparts. Vaarahi is the Shakti of Bhairavar who is one of the Amsam of Bhairavar.Created from the boar avatara of Vishnu, Vaarahi is often associated with Goddess Kamala (one of the Mahavidyas). 2/n

She is also called Dandini (Lady Commander of the forces of the Mother-Goddess, symbolizing the might of SriVidya). As Vaarahi ("hog-faced" or "the great consumer") she destroys evil forces that obstructs the devotees' progress, paralyses the enemies 3/n

and led the devotees ultimately to SriVidyas. She is also called Panchami). With Kurukalla, she is accorded the parental status to Sri-Chakra (Lalita Tripura-Sundari). While Kurukalla represents the full moon, Vaarahi represents the new-moon. 4/4

Jai Maa Varahi 🙏

Tag for 📷 credit

IT WAS RISHI KANADA WHO GAVE THE ATOMIC THEORY & TALKED ABOUT THE GRAVITY OF EARTH, 2600 YEARS BEFORE AN APPLE FELL IN FRONT OF NEWTON'S EYES:

Scientists of the modern world credit an English scientist John Dalton (1766 CE -1844 CE) for the Atomic Theory.

And this is because, most of us are not even aware of an ancient Indian Sage named Kanada, who was the first to formulate the theory of atoms, almost 2600 yrs before Dalton and talk about earth's gravity.

Rishi Kanada was born around 600 BCE in Dwarka, Gujarat and he was the son of a philosopher named Ulka. He was fascinated with the minute detailing of the things right from his childhood. Once, when he was very young, he accompanied his father on a journey to Prayaga.

He saw plentiful grains scattered along the path leading to the shore of river Ganga. It's a tradition in Hindu families to scatter the grains for the ants and birds to feed on them. Suddenly, an ant caught his attention, who was feeding on a rice grain.

He was mesmerised by this very fact that how a small grain of rice becomes food for the ant but to satisfy the hunger of a person so many grains are needed together. This incidence made him realize the importance of a single grain of rice.

MEENAKSHI AMMAN, MADURAI (TN)
#bharatmandir #navratri2021

A paadal Petra sthalam where Shiva took the form of Sundareswarar (the handsome one) and married Devi Parvati (Meenakshi).
Devi is also known by the name Angayarkanni (mother with the beautiful fish eyes).
@GunduHuDuGa

Devi Meenakshi emerged from yagna fire as a 3 year old girl when Pandyan King Malayadwaja and Kanchanamalai were praying for a child.
It is said that Devi was born with three breasts and there was a prophesy that her superfluous breast would melt away when she met her husband.

Devi ruled over Madurai and captured Indralok. She went on to capture Kailasha. When she saw Shiva, her 3rd breast disappeared and she realised that Shiva would be her consort.
The divine marriage was attended by all Devas and Sri Vishnu (as her brother) gave her hand to Shiva.

It is said that Indra found a swayambhu lingam at Kadamba Vanam. He placed it in Madurai where the kshetram stands. Here, Shiva is seen on the vehicle of Indra.
The Golden Lotus Tank is said to be the place where a golden lotus blossomed for the puja performed by Indra.

The Meenakshi Thirukalyanam festival is celebrated in the Chithirai month to mark the divine marriage of Meenakshi Amman. The festival includes a procession where Meenakshi and Sundareshwara travel in a chariot and Sri Vishnu gives away his sister in marriage to Shiva.

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