As someone who covered climate change a decade ago, I feel like the rest of the world is only just catching up to the following realities:

1. Avoiding truly epic amounts of climate change is technically feasible but economically and politically totally infeasible

2. Accepting that we are going to return our planet's climate to a state not seen in tens of millions of years is important. Because it's the truth. Anyone who wants to tell you differently is trying to sell you their ideology.
3. Knowing the earth is going to undergo multi-degree warming is no excuse not to decarbonize our energy system. We needed to do that anyway. And the less warming, the better.
4. Talking about really serious amounts of adaptation is not accepting defeat, it's grappling with reality. And you'd be surprised how having to actually spend money to deal with the coming warming will help people also accept (3)
5. There are no easy solutions. Geoengineering is extremely problematic. Carbon draw down of any scale is still a fantasy. We are going to have to both adapt and mitigate. Getting serious about it will probably take generational turnover in the power structures of this country.
coda: The insurance industry already understands the dynamics of climate change.

Federal flood insurance and FEMA excepted of course, since that's backed by a government that seems content to subsidize rebuilding in the path of danger.

https://t.co/pIQUQmCt3p

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1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.