1. The FB pixel
2. The FB newsfeed
When you wonder how $FB is worth > $400BN while Twitter is < $30BN, these two pieces of software are your answer.
What are they?
Facebook & Instagram are NOT listening to your conversations.
What they are doing is MUCH more effective!
Here’s how it works👇🏽👇🏽👇🏽
1. The FB pixel
2. The FB newsfeed
When you wonder how $FB is worth > $400BN while Twitter is < $30BN, these two pieces of software are your answer.
What are they?
It collects anonymized data for FB to aggregate: websites visited, how much time was spent, did you buy or not, etc.
All of this is done in aggregated groups.
Not personal/specific to you.
A brand finds a new customer.
You find a product you want.
FB makes $.
You get value from it all the time.
You’re shopping for a mattress. You go to Casper’s website. Then back to FB/IG.
You start getting ads for other mattress companies and even a mattress comparison site.
You find the right choice, you buy!
If me and @mrsharma get lunch, FBs systems can figure it out (still anonymously of course)
How?
FBIG knows the last 10 websites each of us visited.
(This is all done based on device codes not our names/personal info).
It bets that we talked about a few of these websites.
A cognitive bias known as the Baader–Meinhof phenomenon AKA the frequency illusion.
You know how when you buy a new item like a car/computer/shoes, you immediately notice it EVERYWHERE.
Your brain is picky on what it allows you to pay attention to. This bias makes you think things are more frequent than it truly is.
In short, you only notice the ads from your conversation...
We didn’t discuss 9/10 of the websites the other person visited so we don’t even notice that.
But the 1 we happened to discuss JUMPS out at us.
And we conclude: FBIG has been listening!!
They do not listen.
Think: The computing power required to constantly listen would kill your phone in less than an hour.
Even though it may feel creepy at times, the result is good: more relevant ads which improve the experience for everyone!
And helps millions of small biz owners grow their businesses every day.
It’s become a crux of the internet economy and digital marketing.
While I have your attention…
Last year, I started a company to solve my own problem.
As an internet/digital mktg entrepreneur, there were so many rote tasks that bogged down my team:
For only $3k per mo, we get you a college educated, full time, trained growth marketer who embeds in your team
We call them a “GrowthAssistant”
If you/your team needs this type of leverage so you can focus on more strategic work, join the waitlist and let them know I sent you! https://t.co/jKpEX7tfqE
I have built multiple 8 figure businesses and now I am building @GatewayX a venture studio which has launched @unbloat @GrowthAssistant and @appkahani in the last year.
I tweet out my fave tools, learnings and resources!
https://t.co/vZli2P5HCo
More from Jesse Pujji
More from All
https://t.co/6cRR2B3jBE
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
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