BC ALL
Saved by @RAHULSHYARA

10 key storytelling tips to master marketing, build brand affinity, and get more customers:

 1. Customer = Hero

The hero of captivating marketing stories isn't your brand.

It's your customers and their transformation. Make them the star:
2. Specific Audience:

Impactful stories match the beliefs of a very specific audience.

They then spread your story to people just like themselves.

Remember: marketing to everyone is marketing to no one.
3. Delivery:

Not all stories are novels. Stories can be told with a single picture, tweet, or phrase.

Apple mastered delivery in their "Silhouette" campaign. Each image resonates with an activity, lifestyle, and identity:
4. Emotion:

To capture attention, your story should elicit strong emotional bonds.

@gumroad is a great example of this, tapping into the emotions of escaping the 9-5 and getting paid to do what you love:
5. Realistic Change:

Stories that compel purchase actions aren't fictional, they're realistic and achievable.

• Describe their core struggle
• Narrate their wins/losses
• Highlight their end-results
6. Community:

The best stories happen within the community of people you wish to serve.

Airbnb's CEO said: "Nothing can express our identity more than the stories of people in our community."

Talk to your customers, your audience, your community. Share their stories.
7. Stakes:

What do customers stand to gain or lose from taking (or not taking) action?

Things like money, time, health, status, career, etc.

Stakes build suspense and hold attention.
8. Underdog:

Psychologically, underdog stories captivate us. They give us hope.

Studies show that 88.1% of people root for underdogs. Tap into this with your storytelling:
9. Promises:

Great stories make clear promises; a happier marriage, authentic travel experiences.

The internet is noisy. Your promises must be achievable and exceptional to be worth listening to.
10. The Story Embryo:

This technique is great for brand stories, and evolves on the classical hero's journey.

The hero (your ideal customer) has a need, searches for help, tests ideal solutions, and finally transforms through your product/service.
Were these storytelling tips useful?

1. Retweet the 1st tweet above if you are feeling generous 😃

2. Follow me @jmoserr for more weekly marketing threads!

More from All

The Chartians
The Chartians
@chartians
Took me 5 years to get the best Chartink scanners for Stock Market, but you’ll get it in 5 mminutes here ⏰

Do Share the above tweet 👆

These are going to be very simple yet effective pure price action based scanners, no fancy indicators nothing - hope you liked it.

https://t.co/JU0MJIbpRV

52 Week High
One of the classic scanners very you will get strong stocks to Bet on.

https://t.co/V69th0jwBr

Hourly Breakout
This scanner will give you short term bet breakouts like hourly or 2Hr breakout

Volume shocker
Volume spurt in a stock with massive X times
SCREENERS , ALL , CHARTLINK SCREENERS
Liz (Welsh) Beechinor \U0001f605
Liz (Welsh) Beechinor ...
@LizTweetsTech
My dad led an organization of over 300,000 employees.

When I took on my biggest marketing & events team to date (35 employees) I asked him how the *heck* he did it. Here's what he said and what helped me every day. 🧵

Remember you're leading all the employees under you, but you're not *managing* them all. You're managing your direct reports, which should be 5-7 individuals max. Focus on them.

When you interact with the employees you don't manage directly, get to know them as people first, that'll be the most valuable information in leading them. Remembering everything you learn about them is hard, but doing so will make you a superhero.

If you're not going to empower the managers under you, why do you have them? If you see room for improvement, let the manager know and let them make the change on their teams and come to you with questions/concerns. This will save you SO much time.

If you're the smartest person in any room - you're doing it wrong. As a leader, your job is bringing together the best people to get the job done - your skillset is identifying those people, not being one of them.
ALL , WORK , A CATAGORY
Advertisement
Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
AGAMA SHASTRA:THE SCIENCE BEHIND THE MARVELS OF HINDU ARCHITECTURE

Agama Shastra is a Sanskrit word that means the manual for worship, temple building, rituals etc in Hindu Tradition.From Sanskrit,agama means handed down by tradition and Shastra means a commentary or treatise.


Therefore, Agama Shastra is a collection of ideas that drafts the rules for worship, temple construction, spirituality and rituals. It has been a guideline for many Hindus from ancient times. It's a collection of Sanskrit, Tamil and Grantha scriptures that mostly contains...


...methods of temple construction, idol creation, philosophical doctrines and meditative practices. It came into being after years of assimiliation and from a variety of sources. Some parts of it are pre-vedic while some are post-vedic.


Hindu Temples are not just temples, they are the pride and identity of Hindus. They are the symbols of Hindu unity and their religious aspirations. Temples are the places of spiritual healing and are our connection with the creator almighty.


Temples are the priceless treasure of our History, Heritage ,Art & Architecture. Architecture that mesmerises and spell bounds you. And Agama Shastra is that very text which is responsible for such a mesmerising and spell binding quality and beauty of our Hindu Temples.
ALL
Buzz Chronicles
Buzz Chronicles
@buzz_chronicles
@SaveToBookmarks Hi! Sure. Original tweet by @buzz_chronicles: "@SaveToBookmarks Namaste! You can find it here. Original tweet by @AchuthArora: ...". Enjoy 👌

Hi! Of course! Original tweet by @SaveToBookmarks: "@buzz_chronicles @AchuthArora @AJA_Cortes @rattibha You won't miss this tweet an...". Enjoy 👌
ALL
Save To Bookmarks \uea00
Save To Bookmarks ...
@SaveToBookmarks
@buzz_chronicles @AchuthArora @OllieEmberson @rattibha No more missed tweet 😉!

I saved this tweet for you.

You must register on savetobookmarks .com in order to access and manage your bookmarks.
ALL

You May Also Like

\u0932\u0916\u094b\u092c\u093e \u0932\u094b\u0916\u0902\u0921\u0947
लखोबा लोखंडे...
@LakhobaLokhande
Secrets of Ganapati (Author - Keshav Sitaram Thackeray)

This article is taken from Keshav Sitaram Thackeray's book 'Dharmachi Devale and Devalcha Dharma'. In it, Bal Thackeray's father is claiming how the Hindu deity of Ganesha is imaginary.
(1/20)

Buddha is Ashtavinayak and "Ganapati Bappa Morya" is "Chandragupta Morya".

In the era of democracy, the head of state is the President. But in ancient India, there was a Gana culture in the monarchy and the head of that Gana was called Ganapati
(2/20)

In ancient India, a prince named Siddharth Gautam was born in royalty. He later became the king of Shakya Gana in this Gana culture. In time, Siddhartha attained enlightenment.

Let us now understand the difference between a real Ganapati and an imaginary Ganapati.
(3/20)

Some clever Brahmin manuvadis made the real Ganapati the imaginary Ganapati.

Buddha was the king of the Shakya Gana, so people called him Ganaraja. He founded Buddhism and became the head of the Shakyas. As the head of Gana, people used to call Buddha as Ganapati.
(4/20)

But the Brahmins Brahmanized Ganapati and created a false Ganapati. When Buddha used to give the message of Dharma to the people, two words would come out of his message. Chitta and Malla.

Chitta is the body.
Malla means waste
(5/20)
INDIA
SK
SK
@sk_diary1
A #story from #Thiruvilayadal puranam-one of divine leelas of Bhagwan Shiva

#threadseries #Madurai

Story 16- it is about how Bhagwan Shiva explained the meaning of Vedas to the Rishis.

வேதத்துக்குப் பொருள் அருளிச் செய்த படலம்


Once there was a great deluge,everything in the world was destroyed.All lifeforms that existed got perished.Afterwards ,due to Bhagwan Shiva creation started.Then from Bhagwan Shiv ji's mouth-birth of 🕉 OM- Pranavam happened.From Pranavam,4 vedas appeared. Rishis learned them.

Many Rishis in Naimisharanya learned Vedas&recited them but they didn't understand the meaning&essence of Vedas. They were worried as they couldn't find any guru who can teach them the meaning of Vedas.That time,Rishi Arabhatar visited them.Rishis told him about need their worry.

Rishi Arabhatar told them that Bhagwan Shiva has given Vedas &he would be grateful enough to teach the meaning as well.But for that rishis have to rigorous penance at a sacred place.Also told them to go to Sundareswarar temple in Madurai to do tapas in front of Dakshinamurthy.

Assured them that Dakshinamurthy himself will come & teach them.Rishis proceeded to Madurai & started their tapas in front of Dakshinamurthy sannidhi for almost a year starting from Karthigai month pournami to next year Karthigai month pournami following all rituals..annadan
ALL
Advertisement
ArmaniTalks \U0001f399\U0001f525
ArmaniTalks 🎙🔥...
@ArmaniTalks
Your Most PRECIOUS Currencies:

-Energy

-Time

-Attention

-Trust

-Love

-Loyalty

-Respect

Only give these currencies to high value people. Never spend these currencies on low value shitheads eg: trolls, weasels, snakes, naysayers etc.

'Wait, I thought money was the most important currency?'

Nah.

Once you adopt abundance mentality, you realize their is no shortage of money.

Making the dollars your most important currency will have you leading an empty life.

Time to flip your perspective.

👇

▪Energy

When you strip yourself to the core, you are an emotional creature.

Emotions are your internal worlds energy.

Harnessing that energy is crucial for leveraging yourself to obtain whatever you want.

You have a finite amount everyday, so spend it wisely.

▪Time

A second that is lost will never be returned.

You start valuing the hell out of this currency the more you mature.

As the years start adding up, you realize time is precious.

You must always have a scarcity mindset towards time.

Once you do so, you will not be lazy.

▪Attention

You can be here, but not present.

Attention is completely mental.

Giving someone your attention means you are clearing up mental bandwidth to make room for them.

Only give your attention to people who help you grow.

For the negative ones?

Ignore their existence
LIFE
Simon DeDeo
Simon DeDeo
@SimonDeDeo
One thing that goes unremarked about Wikipedia: the vast majority of the content was written over 12 years ago—which means (given turnover) that the editors dominant today were not directly involved in that creation.

Put another way, the editors who built the dominant nodes in this network...


...have little overlap with the ones who made this much more recent managerial flowchart.


Internet time runs at hundred-fold speed—the difference between the people who painted what's in the Uffizi, and the people in charge of keeping those paintings from deteriorating. Very different tasks, and (one presumes) very personalities as well. @PaulSkallas?
ALL
Erik Torenberg
Erik Torenberg
@eriktorenberg
1/ Someone emailed me asking how to break into VC, so I wanted to answer on Twitter where others could see and contribute to the conversation.

2/ “Being a VC” can mean a lot of different things, so it’s worth asking:

What actual activities do you want to do?

- Deep market analysis?
- Be in the flow of information and people?
- Make deals?
- Work closely w/ founders over time (e.g take board seats?)
- Manage capital?

3/ It’s worth specifying what type of VC you might like to become — as there are different archetypes. E.g.

- Benchmark (Lead series A/B - couple investments a year)
- First Round (Lead seed rounds, partner w/ a few companies a year)
- SV Angel (Make lots of seed investments)

4/ Continued:

Expa - Incubate companies

YC / Village Global - Build a platform to help entrepreneurs at scale

Do you want to join a firm or start one? There’s a lot to consider.

Different paths will require different skillsets & sets of experiences.

5/ Since the person who wrote the email is a young person trying to break into VC by joining a firm (and who doesn’t want to start a company), I’ll tailor this tweet storm to that goal. There’s some overlap.
STARTUPS