I used this exact strategy to grow $28,626 MRR in 51 days.
🚀 2,776 Trials Started
🚀 734 New Subscribers
🚀 $39 Average Subscription
🚀 $13,847 Spent on Ads
We set it all up in 4 hours and only manage it for 30 minutes a day.
Welcome to the world of Facebook Ads 👋🏻
Quick PSA 🚨
These threads take time to create & the strategy I'm about to share for FREE can potentially make you millions of dollars.
All I ask is that you retweet ☝🏻 the first tweet above to share the knowledge.
Thank you 🙏🏻
Now let's dive in....
So....why Facebook Ads❓
✅ Instant Access To Millions of Customers
✅ Scales With Money Instead of Time
✅ Affordable To Start ($10-20/day)
✅ Unlocks EXPONENTIAL GROWTH
Here are the 5 things you need to make this work 👇🏻
First, you need an OFFER 📦
Focus on two things:
1. Position yourself as the solution to their problem
📍Problem -> YOU -> 📍Solution
2. Price your product fairly and affordably.
💸 Valuable Product + Attainable Price
= NO-BRAINER OFFER ✅
OFFER TIPS 📦
👉🏻 Offers <$30/Month Convert WAY Better Than >$30/Month
👉🏻 Free Trials Convert Best On Cold Traffic
👉🏻 If your cheapest plan is >$100, run ads at a FREE opt-in first!
👉🏻 Offer an e-book, free worksheet, etc....then upsell through email or retargeting campaigns.
Second, you need CREATIVE 📸
Your creative needs FOUR elements:
1️⃣ Call out your CUSTOMER
2️⃣ Ask a question related to their PROBLEM
3️⃣ Introduce your VALUE PROP
4️⃣ CTA for next step (ie CLICK HERE)
High quality clicks = better conversions ✅
CREATIVE TIPS 📸
👉🏻 Use
@canva to make these in <5 minutes
👉🏻 Add simple gifs to make it more eye-catching
👉🏻 Use high-contrasting colors so it POPS
👉🏻 Include specific CTA
You have one goal:
🛑 STOP THE SCROLL 🛑
Get their attention first, then deliver your pitch.
Third, you need COPY ✏️
Your copy expands on the information in your creative.
🔥 FOCUS ON BENEFITS 🔥
Shopify sellers care more about increasing sales than how many influencers you have in your database.
Creators care more about gaining followers than you having dark mode.
COPY TIPS ✏️
👉🏻 Cheaper Product = Shorter Copy
👉🏻 Use Emojis To Stand Out
👉🏻 Focus on Major Value Prop
👉🏻 Remember You Are Selling Time, Money or Pleasure
Here are examples from
@LiveRecover &
@copy_ai cc:
@dennishegstad @heyblake @PaulYacoubian @chris__lu
Fourth, you need TARGETING 🎯
Improving your ad performance comes down to really understanding your audience.
Do NOT waste your time trying to narrow down age, gender, location, etc.
🔥 FOCUS ON INTERESTS 🔥
What do your customers pay attention to....most importantly 👇🏻
TARGETING PRO TIP 🎯
Target using SaaS tools your potential customers ALREADY USE.
Examples:
Content Creators Interest 👉🏻 Canva
E-Commerce Interest 👉🏻 Shopify
Musicians Interest 👉🏻 DistroKid
Web Developers Interest 👉🏻 Wordpress
SaaS Specific Interests WIN 🔥
Fifth, you need a CAMPAIGN 📣
For simplicity, you will create ONE.
🔥 One Campaign with 6-8 ad sets.
🔥 Each Ad Set = One Interest
🔥 Each Ad Set = 2-3 Ads (Creatives)
You want to test creatives and audience interests to find your most profitable vertical 💰
CAMPAIGN TIPS 📣
👉🏻 Turn On Campaign Budget Optimization
👉🏻 Start With $25/Day
👉🏻 Automatic Placements
Facebook will automatically allocate your spend to the best performing ads. Let them do their job.
Run for a few days, then ❌ TURN OFF ❌ the ads that aren't doing well.
Lastly, you need to pay attention to your DATA 📈
You goal is to BREAKEVEN on acquisition.
You charge $29/month?
You should only spend $29 to get a new customer.
That is the KEY to EXPONENTIAL GROWTH 🔑
Spend $100 to make $100.
Reuse the $100 the next day ♻️
By recycling ad spend you can scale your ad campaigns PROFITABLY 💸
Without coming out of pocket.
Now every successful payment on months 2, 3, 4......
+ PROFIT 📈
Instead of trying to make up for losses from acquiring customers ❌
Your bank account will thank you 🙏🏻
Boom! That's the easiest way to start with FB ads 💦
Want to learn more about ads? Here are some of the best experts I follow:
@jlnahorski @CTtheDisrupter @marketerdylan @MarketingMax @cmikulin @danest @immarkwilliam @JoshJDurham They might hate this strategy but it worked 😅
If you haven't launched a SaaS yet but are interested in the space....
These are the people to follow 👇🏻
Building:
@SaaSWiz @wizofecom @blackhatwizardd @levelsio @VisionAndSales @almightykazs @THETYFRANKEL Buying/Selling:
@agazdecki @JamesonCamp @tylertringas @Kevin_McArdle
If you need help with the creative parts of this strategy...these are the best people to follow 👇🏻
Offer:
@KateBour @pattimmons_ @CardozaGab Creative:
@kobegatsby @iamshackelford @donyetaylor_ Copy:
@thedankoe @mkhundmiri @camduncannnn @coreyhainesco @kaleighf
TDLR:
💰 Facebook Ads helps you grow your SaaS FASTER without writing blog posts or sending emails.
Want more growth help?
I will send a FREE copy of my book to someone that retweets this 👇🏻
https://t.co/iL8Pl4E8yx