Awareness:
Customers SEE it ๐
Interest:
Customers LIKE it ๐
Desire:
Customers WANT it โค๏ธ
Action:
Customers BUY it ๐ธ
Most businesses use these 4 steps, but there are other levers you can pull to grow faster ๐
What the **** is "growth" marketing???
Here's an in-depth overview to help you rethink how you can grow your online business faster.
๐ A THREAD ๐
Awareness:
Customers SEE it ๐
Interest:
Customers LIKE it ๐
Desire:
Customers WANT it โค๏ธ
Action:
Customers BUY it ๐ธ
Most businesses use these 4 steps, but there are other levers you can pull to grow faster ๐
๐ AWARENESS
โ๏ธ ACQUISITION
๐ฅ ACTIVATION
โญ RETENTION
๐ฐ REVENUE
๐ค REFERRAL
Let's explore how you can apply each to your business.
The Question: How many people do you reach?
The first goal of awareness is to introduce your product to potential customers.
This can be done through social media content, branded ads, etc
๐ Key Metrics:
Content Impressions
Social Followers
Website Visitors
One of the best ways to build awareness is sharing valuable content and sharing your journey on Twitter.
๐ Examples:
Build In Public like @damengchen
Drop Valuable Threads like @heyblake
Master Twitter Growth like @thedankoe
The Question: How many people take the first important step?
This is where you identify interest and gather information so you can re-market to prospects/leads until they become customers.
๐ Key Metrics:
Cost Per Lead
Calls Booked
Pipeline Value
This is when you start building a relationship with your potential customers.
You have conversations to understand if you can help them.
๐ Examples:
LinkedIn Outreach like @linkedin_king
Cold Email like @blackhatwizardd
Free Resources like @NickAbraham12
The Question: How many people sign-up?
You now have the *proven* interest of a potential buyer.
Activation is when you present your solution to solving their problem and let them say "YES" to your offer.
๐ Key Metrics:
CAC
Trial Sign-Ups
New Customers
Your goal is to get interested prospects across the finish line.
Make it a no-brainer so people who WANT it, BUY it.
๐ Examples:
Run Twitter Ads like @wizofecom
Offer Free Trials like @Yannick_Veys & @SamyDindane
Offer Sample Discounts like @JCX
The Question: How many people come back for a second/third/tenth time?
Once your customer has joined, it's your job to keep them there.
Your goal is to build a relationship and deliver value EARLY.
๐ Key Metrics:
Churn Rate
Trial Conversions
In-App Activity
Acquiring a new customer is more expensive than keeping an existing one.
Make the most out of every customer relationship and build value.
๐ Examples:
Send personal DMs like @5harath
Build a community like @jimmy_daly
Share user stories like @KennethCassel
The Question: How many people start paying? And how much do they pay?
This is the goal of any business. Find a revenue model that creates the most sustainable base for profitable growth.
๐ Key Metrics:
LTV
AOV
ASC
The goal is to maximize the revenue for each paying customer.
Bonus points for increasing your ACV in the first 90 days.
๐ Examples:
Offer Lifetime Deals like @JanelSGM
Offer Quarterly Pricing like @DruRly
Offer One-Time Upgrades like @coreyhainesco
The Question: How many people refer friends to your business?
Your goal is to deliver SO MUCH VALUE to your customers that they can't help but tell people about you.
Acquire 1 brand advocate = acquire 10 customers.
๐ Key Metrics:
Shared Links
Referred Users
You can also leverage reward programs to create an even bigger incentive for your customers to promote your business.
๐ Examples:
Offer More Usages like @nathanbarry
Offer Commissions like @dr
Offer Gift Cards like @glossier
Other phenomenal examples:
AWARENESS: @arvidkahl
ACQUISITION: @aaditsh
ACTIVATION: @jackbutcher
RETENTION: @ecomchasedimond
REVENUE: @LaunchMBA
REFERRAL: @Dropbox
GROW FASTER ๐ likes & RTs of first tweet appreciated
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Joshua Hawley, Missouri's Junior Senator, is an autocrat in waiting.
His arrogance and ambition prohibit any allegiance to morality or character.
Thus far, his plan to seize the presidency has fallen into place.
An explanation in photographs.
๐งต
Joshua grew up in the next town over from mine, in Lexington, Missouri. A a teenager he wrote a column for the local paper, where he perfected his political condescension.
2/
By the time he reached high-school, however, he attended an elite private high-school 60 miles away in Kansas City.
This is a piece of his history he works to erase as he builds up his counterfeit image as a rural farm boy from a small town who grew up farming.
3/
After graduating from Rockhurst High School, he attended Stanford University where he wrote for the Stanford Review--a libertarian publication founded by Peter Thiel..
4/
(Full Link: https://t.co/zixs1HazLk)
Hawley's writing during his early 20s reveals that he wished for the curriculum at Stanford and other "liberal institutions" to change and to incorporate more conservative moral values.
This led him to create the "Freedom Forum."
5/
His arrogance and ambition prohibit any allegiance to morality or character.
Thus far, his plan to seize the presidency has fallen into place.
An explanation in photographs.
๐งต
Joshua grew up in the next town over from mine, in Lexington, Missouri. A a teenager he wrote a column for the local paper, where he perfected his political condescension.
2/
By the time he reached high-school, however, he attended an elite private high-school 60 miles away in Kansas City.
This is a piece of his history he works to erase as he builds up his counterfeit image as a rural farm boy from a small town who grew up farming.
3/
After graduating from Rockhurst High School, he attended Stanford University where he wrote for the Stanford Review--a libertarian publication founded by Peter Thiel..
4/
(Full Link: https://t.co/zixs1HazLk)
Hawley's writing during his early 20s reveals that he wished for the curriculum at Stanford and other "liberal institutions" to change and to incorporate more conservative moral values.
This led him to create the "Freedom Forum."
5/
