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Saved by @EcomShit

What the **** is "growth" marketing???

Here's an in-depth overview to help you rethink how you can grow your online business faster.

👇 A THREAD 👇

 First, let's acknowledge the traditional marketing funnel.

Awareness:
Customers SEE it 👀

Interest:
Customers LIKE it 👍

Desire:
Customers WANT it ❤️

Action:
Customers BUY it 💸

Most businesses use these 4 steps, but there are other levers you can pull to grow faster 🚀
On the other hand, GROWTH marketing takes a more high-touch approach so you can better optimize for growth.

👀 AWARENESS
✏️ ACQUISITION
💥 ACTIVATION
⭐ RETENTION
💰 REVENUE
🤝 REFERRAL

Let's explore how you can apply each to your business.
Awareness (1/2)

The Question: How many people do you reach?

The first goal of awareness is to introduce your product to potential customers.

This can be done through social media content, branded ads, etc

📊 Key Metrics:
Content Impressions
Social Followers
Website Visitors
Awareness (2/2)

One of the best ways to build awareness is sharing valuable content and sharing your journey on Twitter.

👋 Examples:
Build In Public like @damengchen
Drop Valuable Threads like @heyblake
Master Twitter Growth like @thedankoe
Acquisition (1/2)

The Question: How many people take the first important step?

This is where you identify interest and gather information so you can re-market to prospects/leads until they become customers.

📊 Key Metrics:
Cost Per Lead
Calls Booked
Pipeline Value
Acquisition (2/2)

This is when you start building a relationship with your potential customers.

You have conversations to understand if you can help them.

👋 Examples:
LinkedIn Outreach like @linkedin_king
Cold Email like @blackhatwizardd
Free Resources like @NickAbraham12
Activation (1/2)

The Question: How many people sign-up?

You now have the *proven* interest of a potential buyer.

Activation is when you present your solution to solving their problem and let them say "YES" to your offer.

📊 Key Metrics:
CAC
Trial Sign-Ups
New Customers
Activation (2/2)

Your goal is to get interested prospects across the finish line.

Make it a no-brainer so people who WANT it, BUY it.

👋 Examples:
Run Twitter Ads like @wizofecom
Offer Free Trials like @Yannick_Veys & @SamyDindane
Offer Sample Discounts like @JCX
Retention (1/2)

The Question: How many people come back for a second/third/tenth time?

Once your customer has joined, it's your job to keep them there.

Your goal is to build a relationship and deliver value EARLY.

📊 Key Metrics:
Churn Rate
Trial Conversions
In-App Activity
Retention (2/2)

Acquiring a new customer is more expensive than keeping an existing one.

Make the most out of every customer relationship and build value.

👋 Examples:
Send personal DMs like @5harath
Build a community like @jimmy_daly
Share user stories like @KennethCassel
Revenue (1/2)

The Question: How many people start paying? And how much do they pay?

This is the goal of any business. Find a revenue model that creates the most sustainable base for profitable growth.

📊 Key Metrics:
LTV
AOV
ASC
Revenue (2/2)

The goal is to maximize the revenue for each paying customer.

Bonus points for increasing your ACV in the first 90 days.

👋 Examples:
Offer Lifetime Deals like @JanelSGM
Offer Quarterly Pricing like @DruRly
Offer One-Time Upgrades like @coreyhainesco
Referral (1/2)

The Question: How many people refer friends to your business?

Your goal is to deliver SO MUCH VALUE to your customers that they can't help but tell people about you.

Acquire 1 brand advocate = acquire 10 customers.

📊 Key Metrics:
Shared Links
Referred Users
Referral (2/2)

You can also leverage reward programs to create an even bigger incentive for your customers to promote your business.

👋 Examples:
Offer More Usages like @nathanbarry
Offer Commissions like @dr
Offer Gift Cards like @glossier
TDLR: Pull these levers and watch your growth 📈

Other phenomenal examples:

AWARENESS: @arvidkahl
ACQUISITION: @aaditsh
ACTIVATION: @jackbutcher
RETENTION: @ecomchasedimond
REVENUE: @LaunchMBA
REFERRAL: @Dropbox

GROW FASTER 🚀 likes & RTs of first tweet appreciated

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JWALAMUKHI TRIPURASUNDARI, UTHANAHALLI, MYSURU (KAR)
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पेड़ और पौधों पर रंग बिरंगे फूल खिल गए और कोयलें कूकने लगी,पक्षी चहकने लगे।शीतल,मंद,सुगंधित और सुहावनी हवा चलने लगी।रंभा आदि अप्सराएं नाचने लगीं ।किन्तु कामदेव की किसी भी माया का नारद पे कोई प्रभाव नहीं पड़ा।तब कामदेव को डर सताने लगा कि कहीं नारद क्रोध में आकर मुझे श्राप न देदें।

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Legacy site *downloads* ~630 KB CSS per theme and writing direction.

6,769 rules
9,252 selectors
16.7k declarations
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https://t.co/qyl4Bt1i5x


PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.

735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices

https://t.co/w7oNG5KUkJ


The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.

The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.
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