What the **** is "growth" marketing???

Here's an in-depth overview to help you rethink how you can grow your online business faster.

๐Ÿ‘‡ A THREAD ๐Ÿ‘‡

First, let's acknowledge the traditional marketing funnel.

Awareness:
Customers SEE it ๐Ÿ‘€

Interest:
Customers LIKE it ๐Ÿ‘

Desire:
Customers WANT it โค๏ธ

Action:
Customers BUY it ๐Ÿ’ธ

Most businesses use these 4 steps, but there are other levers you can pull to grow faster ๐Ÿš€
On the other hand, GROWTH marketing takes a more high-touch approach so you can better optimize for growth.

๐Ÿ‘€ AWARENESS
โœ๏ธ ACQUISITION
๐Ÿ’ฅ ACTIVATION
โญ RETENTION
๐Ÿ’ฐ REVENUE
๐Ÿค REFERRAL

Let's explore how you can apply each to your business.
Awareness (1/2)

The Question: How many people do you reach?

The first goal of awareness is to introduce your product to potential customers.

This can be done through social media content, branded ads, etc

๐Ÿ“Š Key Metrics:
Content Impressions
Social Followers
Website Visitors
Awareness (2/2)

One of the best ways to build awareness is sharing valuable content and sharing your journey on Twitter.

๐Ÿ‘‹ Examples:
Build In Public like @damengchen
Drop Valuable Threads like @heyblake
Master Twitter Growth like @thedankoe
Acquisition (1/2)

The Question: How many people take the first important step?

This is where you identify interest and gather information so you can re-market to prospects/leads until they become customers.

๐Ÿ“Š Key Metrics:
Cost Per Lead
Calls Booked
Pipeline Value
Acquisition (2/2)

This is when you start building a relationship with your potential customers.

You have conversations to understand if you can help them.

๐Ÿ‘‹ Examples:
LinkedIn Outreach like @linkedin_king
Cold Email like @blackhatwizardd
Free Resources like @NickAbraham12
Activation (1/2)

The Question: How many people sign-up?

You now have the *proven* interest of a potential buyer.

Activation is when you present your solution to solving their problem and let them say "YES" to your offer.

๐Ÿ“Š Key Metrics:
CAC
Trial Sign-Ups
New Customers
Activation (2/2)

Your goal is to get interested prospects across the finish line.

Make it a no-brainer so people who WANT it, BUY it.

๐Ÿ‘‹ Examples:
Run Twitter Ads like @wizofecom
Offer Free Trials like @Yannick_Veys & @SamyDindane
Offer Sample Discounts like @JCX
Retention (1/2)

The Question: How many people come back for a second/third/tenth time?

Once your customer has joined, it's your job to keep them there.

Your goal is to build a relationship and deliver value EARLY.

๐Ÿ“Š Key Metrics:
Churn Rate
Trial Conversions
In-App Activity
Retention (2/2)

Acquiring a new customer is more expensive than keeping an existing one.

Make the most out of every customer relationship and build value.

๐Ÿ‘‹ Examples:
Send personal DMs like @5harath
Build a community like @jimmy_daly
Share user stories like @KennethCassel
Revenue (1/2)

The Question: How many people start paying? And how much do they pay?

This is the goal of any business. Find a revenue model that creates the most sustainable base for profitable growth.

๐Ÿ“Š Key Metrics:
LTV
AOV
ASC
Revenue (2/2)

The goal is to maximize the revenue for each paying customer.

Bonus points for increasing your ACV in the first 90 days.

๐Ÿ‘‹ Examples:
Offer Lifetime Deals like @JanelSGM
Offer Quarterly Pricing like @DruRly
Offer One-Time Upgrades like @coreyhainesco
Referral (1/2)

The Question: How many people refer friends to your business?

Your goal is to deliver SO MUCH VALUE to your customers that they can't help but tell people about you.

Acquire 1 brand advocate = acquire 10 customers.

๐Ÿ“Š Key Metrics:
Shared Links
Referred Users
Referral (2/2)

You can also leverage reward programs to create an even bigger incentive for your customers to promote your business.

๐Ÿ‘‹ Examples:
Offer More Usages like @nathanbarry
Offer Commissions like @dr
Offer Gift Cards like @glossier
TDLR: Pull these levers and watch your growth ๐Ÿ“ˆ

Other phenomenal examples:

AWARENESS: @arvidkahl
ACQUISITION: @aaditsh
ACTIVATION: @jackbutcher
RETENTION: @ecomchasedimond
REVENUE: @LaunchMBA
REFERRAL: @Dropbox

GROW FASTER ๐Ÿš€ likes & RTs of first tweet appreciated

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