Awareness:
Customers SEE it 👀
Interest:
Customers LIKE it 👍
Desire:
Customers WANT it ❤️
Action:
Customers BUY it 💸
Most businesses use these 4 steps, but there are other levers you can pull to grow faster 🚀
What the **** is "growth" marketing???
Here's an in-depth overview to help you rethink how you can grow your online business faster.
👇 A THREAD 👇
Awareness:
Customers SEE it 👀
Interest:
Customers LIKE it 👍
Desire:
Customers WANT it ❤️
Action:
Customers BUY it 💸
Most businesses use these 4 steps, but there are other levers you can pull to grow faster 🚀
👀 AWARENESS
✏️ ACQUISITION
💥 ACTIVATION
⭐ RETENTION
💰 REVENUE
🤝 REFERRAL
Let's explore how you can apply each to your business.
The Question: How many people do you reach?
The first goal of awareness is to introduce your product to potential customers.
This can be done through social media content, branded ads, etc
📊 Key Metrics:
Content Impressions
Social Followers
Website Visitors
One of the best ways to build awareness is sharing valuable content and sharing your journey on Twitter.
👋 Examples:
Build In Public like @damengchen
Drop Valuable Threads like @heyblake
Master Twitter Growth like @thedankoe
The Question: How many people take the first important step?
This is where you identify interest and gather information so you can re-market to prospects/leads until they become customers.
📊 Key Metrics:
Cost Per Lead
Calls Booked
Pipeline Value
This is when you start building a relationship with your potential customers.
You have conversations to understand if you can help them.
👋 Examples:
LinkedIn Outreach like @linkedin_king
Cold Email like @blackhatwizardd
Free Resources like @NickAbraham12
The Question: How many people sign-up?
You now have the *proven* interest of a potential buyer.
Activation is when you present your solution to solving their problem and let them say "YES" to your offer.
📊 Key Metrics:
CAC
Trial Sign-Ups
New Customers
Your goal is to get interested prospects across the finish line.
Make it a no-brainer so people who WANT it, BUY it.
👋 Examples:
Run Twitter Ads like @wizofecom
Offer Free Trials like @Yannick_Veys & @SamyDindane
Offer Sample Discounts like @JCX
The Question: How many people come back for a second/third/tenth time?
Once your customer has joined, it's your job to keep them there.
Your goal is to build a relationship and deliver value EARLY.
📊 Key Metrics:
Churn Rate
Trial Conversions
In-App Activity
Acquiring a new customer is more expensive than keeping an existing one.
Make the most out of every customer relationship and build value.
👋 Examples:
Send personal DMs like @5harath
Build a community like @jimmy_daly
Share user stories like @KennethCassel
The Question: How many people start paying? And how much do they pay?
This is the goal of any business. Find a revenue model that creates the most sustainable base for profitable growth.
📊 Key Metrics:
LTV
AOV
ASC
The goal is to maximize the revenue for each paying customer.
Bonus points for increasing your ACV in the first 90 days.
👋 Examples:
Offer Lifetime Deals like @JanelSGM
Offer Quarterly Pricing like @DruRly
Offer One-Time Upgrades like @coreyhainesco
The Question: How many people refer friends to your business?
Your goal is to deliver SO MUCH VALUE to your customers that they can't help but tell people about you.
Acquire 1 brand advocate = acquire 10 customers.
📊 Key Metrics:
Shared Links
Referred Users
You can also leverage reward programs to create an even bigger incentive for your customers to promote your business.
👋 Examples:
Offer More Usages like @nathanbarry
Offer Commissions like @dr
Offer Gift Cards like @glossier
Other phenomenal examples:
AWARENESS: @arvidkahl
ACQUISITION: @aaditsh
ACTIVATION: @jackbutcher
RETENTION: @ecomchasedimond
REVENUE: @LaunchMBA
REFERRAL: @Dropbox
GROW FASTER 🚀 likes & RTs of first tweet appreciated
More from All
https://t.co/6cRR2B3jBE
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
Ivor Cummins has been wrong (or lying) almost entirely throughout this pandemic and got paid handsomly for it.
He has been wrong (or lying) so often that it will be nearly impossible for me to track every grift, lie, deceit, manipulation he has pulled. I will use...
... other sources who have been trying to shine on light on this grifter (as I have tried to do, time and again:
Example #1: "Still not seeing Sweden signal versus Denmark really"... There it was (Images attached).
19 to 80 is an over 300% difference.
Tweet: https://t.co/36FnYnsRT9
Example #2 - "Yes, I'm comparing the Noridcs / No, you cannot compare the Nordics."
I wonder why...
Tweets: https://t.co/XLfoX4rpck / https://t.co/vjE1ctLU5x
Example #3 - "I'm only looking at what makes the data fit in my favour" a.k.a moving the goalposts.
Tweets: https://t.co/vcDpTu3qyj / https://t.co/CA3N6hC2Lq
He has been wrong (or lying) so often that it will be nearly impossible for me to track every grift, lie, deceit, manipulation he has pulled. I will use...
... other sources who have been trying to shine on light on this grifter (as I have tried to do, time and again:
Ivor Cummins BE (Chem) is a former R&D Manager at HP (sourcre: https://t.co/Wbf5scf7gn), turned Content Creator/Podcast Host/YouTube personality. (Call it what you will.)
— Steve (@braidedmanga) November 17, 2020
Example #1: "Still not seeing Sweden signal versus Denmark really"... There it was (Images attached).
19 to 80 is an over 300% difference.
Tweet: https://t.co/36FnYnsRT9
Example #2 - "Yes, I'm comparing the Noridcs / No, you cannot compare the Nordics."
I wonder why...
Tweets: https://t.co/XLfoX4rpck / https://t.co/vjE1ctLU5x
Example #3 - "I'm only looking at what makes the data fit in my favour" a.k.a moving the goalposts.
Tweets: https://t.co/vcDpTu3qyj / https://t.co/CA3N6hC2Lq
The best morning routine?
Starts the night before.
9 evening habits that make all the difference:
1. Write down tomorrow's 3:3:3 plan
• 3 hours on your most important project
• 3 shorter tasks
• 3 maintenance activities
Defining a "productive day" is crucial.
Or else you'll never be at peace (even with excellent output).
Learn more
2. End the workday with a shutdown ritual
Create a short shutdown ritual (hat-tip to Cal Newport). Close your laptop, plug in the charger, spend 2 minutes tidying your desk. Then say, "shutdown."
Separating your life and work is key.
3. Journal 1 beautiful life moment
Delicious tacos, presentation you crushed, a moment of inner peace. Write it down.
Gratitude programs a mindset of abundance.
4. Lay out clothes
Get exercise clothes ready for tomorrow. Upon waking up, jump rope for 2 mins. It will activate your mind + body.
Starts the night before.
9 evening habits that make all the difference:
1. Write down tomorrow's 3:3:3 plan
• 3 hours on your most important project
• 3 shorter tasks
• 3 maintenance activities
Defining a "productive day" is crucial.
Or else you'll never be at peace (even with excellent output).
Learn more
How to be 5x more productive.
— Ben Meer (@SystemSunday) August 1, 2022
A best-selling author\u2019s 3-3-3 Method:
2. End the workday with a shutdown ritual
Create a short shutdown ritual (hat-tip to Cal Newport). Close your laptop, plug in the charger, spend 2 minutes tidying your desk. Then say, "shutdown."
Separating your life and work is key.
3. Journal 1 beautiful life moment
Delicious tacos, presentation you crushed, a moment of inner peace. Write it down.
Gratitude programs a mindset of abundance.
4. Lay out clothes
Get exercise clothes ready for tomorrow. Upon waking up, jump rope for 2 mins. It will activate your mind + body.
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@franciscodeasis https://t.co/OuQaBRFPu7
Unfortunately the "This work includes the identification of viral sequences in bat samples, and has resulted in the isolation of three bat SARS-related coronaviruses that are now used as reagents to test therapeutics and vaccines." were BEFORE the
chimeric infectious clone grants were there.https://t.co/DAArwFkz6v is in 2017, Rs4231.
https://t.co/UgXygDjYbW is in 2016, RsSHC014 and RsWIV16.
https://t.co/krO69CsJ94 is in 2013, RsWIV1. notice that this is before the beginning of the project
starting in 2016. Also remember that they told about only 3 isolates/live viruses. RsSHC014 is a live infectious clone that is just as alive as those other "Isolates".
P.D. somehow is able to use funds that he have yet recieved yet, and send results and sequences from late 2019 back in time into 2015,2013 and 2016!
https://t.co/4wC7k1Lh54 Ref 3: Why ALL your pangolin samples were PCR negative? to avoid deep sequencing and accidentally reveal Paguma Larvata and Oryctolagus Cuniculus?
Unfortunately the "This work includes the identification of viral sequences in bat samples, and has resulted in the isolation of three bat SARS-related coronaviruses that are now used as reagents to test therapeutics and vaccines." were BEFORE the
chimeric infectious clone grants were there.https://t.co/DAArwFkz6v is in 2017, Rs4231.
https://t.co/UgXygDjYbW is in 2016, RsSHC014 and RsWIV16.
https://t.co/krO69CsJ94 is in 2013, RsWIV1. notice that this is before the beginning of the project
starting in 2016. Also remember that they told about only 3 isolates/live viruses. RsSHC014 is a live infectious clone that is just as alive as those other "Isolates".
P.D. somehow is able to use funds that he have yet recieved yet, and send results and sequences from late 2019 back in time into 2015,2013 and 2016!
https://t.co/4wC7k1Lh54 Ref 3: Why ALL your pangolin samples were PCR negative? to avoid deep sequencing and accidentally reveal Paguma Larvata and Oryctolagus Cuniculus?
H was always unseen in S2NL :)
Those who exited at 1500 needed money. They can always come back near 969. Those who exited at 230 also needed money. They can come back near 95.
Those who sold L @ 660 can always come back at 360. Those who sold S last week can be back @ 301
Those who exited at 1500 needed money. They can always come back near 969. Those who exited at 230 also needed money. They can come back near 95.
Those who sold L @ 660 can always come back at 360. Those who sold S last week can be back @ 301
Sir, Log yahan.. 13 days patience nhi rakh sakte aur aap 2013 ki baat kar rahe ho. Even Aap Ready made portfolio banakar bhi de do to bhi wo 1 month me hi EXIT kar denge \U0001f602
— BhavinKhengarSuratGujarat (@IntradayWithBRK) September 19, 2021
Neuland 2700 se 1500 & Sequent 330 to 230 kya huwa.. 99% retailers/investors twitter par charcha n EXIT\U0001f602
