JAMBUKESWARAM : KATHA

Pancha bhoota sthal near Tiruchi (TN) where Mahadev is worshipped along with Devi Akhilandeswari. It represents the element of water (appulinga).

It is said that a Rishi meditated under a jambu (crab apple) tree. This gave him the name Jambu.
@twttdc

Once, he went to Kailasha and offered the fruit to Mahadev. The seed which Mahadev spat out was taken by Rishi Jambu as prasadam.
A tree then sprouted out of the Rishis’s head. Shiva told the Rishi that in due course, Ma Parvati would install a shivlingam under that Jambu tree.
Much later, an elephant started worshipping this shivlingam by offering water to it from his trunk. A spider also worshipped by making a web over the shivlingam to protect it from falling leaves.
This enraged the elephant. So the spider entered its trunk and strung him to death.
Trapped inside, the spider also died. This spider was born later as Chola prince Kotchengannan (one with red eyes). He built 70 Shiva Mandirs and the present Mandir was also built by him. The base of the lingam is always in water and the entrance is only 4 ft high
@DubeyYash1911
A unique ritual is that around noon, a pujari in Ma Akilandeswari’s mandir wears a sari with crown on head to perform pooja to the shivlingam. This is a dramatic re-enactment of the past when Ma Parvati worshipped the shivlingam here.

Mahadev🙏🏻

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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details):
https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.