At Facebook, it was creating a real connection with someone.
PS: Core product value is really elusive and most products don’t have any. 🤷♂️
Once @chamath explained how they put Facebook on the path to 1 billion users. 🚀
He ignored the idea of ‘making it viral’. Instead, he decided to focus on making the product useful for the user.
Find more below 👇
At Facebook, it was creating a real connection with someone.
PS: Core product value is really elusive and most products don’t have any. 🤷♂️
The growth team created a framework in which they applied 3 very simple principles:
1⃣ Measuring
2⃣ Testing
3⃣ Trying
You need to know where the real growth comes from.
‘Do not focus on viral actions. Don’t touch it.’
✅ How to get people at the front door
✅ How to get them to ‘a-ha moment’ as quickly as possible
✅ How to deliver them core product value as often as possible
Things that scale understand that principle, intuitively or explicitly.
That single decision about not even allowing the conversation to revolve about 'virality' in my opinion was the most important thing that we did.’
2⃣ Invalidate all of the lore. Disapprove all of the random anecdotal nonsense. Do not believe in the ‘gut feeling’. Most people are wrong.
Don’t believe in BS. Otherwise, you start to compound two massively structural mistakes:
❌ Don’t expose core product value
❌ Don’t allow real engagement and real product value to emerge
Don’t alienate long tail. They trust you and use the product. It is the biggest risk.
It is not visible in top-level metrics. 👀
With the potential for huge network effects, they didn't want to do anything to slow down until they got the network effects.
The most important framework you can organize on an entire company.
It seems numerically as a growth problem.
What it really is is product value and culture problem.
They should come back to the basics 👇
https://t.co/enVMovDfFQ
Instead, they focused on the 3 most difficult and hard problems that any consumer product has to deal with:
— Kamil Ruczynski (@_unable0) January 30, 2021
\u2705 How to get people at the front door
\u2705 How to get them to \u2018a-ha moment\u2019 as quickly as possible
\u2705 How to deliver them core product value as often as possible pic.twitter.com/o68AuOE4el
More from All
https://t.co/6cRR2B3jBE
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
